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Polaris by KVRD in Collaboration with Syncrotek Holding Introduce MITA to the Middle East
Published
3 years agoon
Polaris by KVRD, New Cairo’s newest must-visit destination developed to offer unique experiences to visitors through its selection of international and local restaurants each offering delicious diverse cuisines. But that’s not all that makes Polaris stands out bright amongst New Cairo’s many destinations, Polaris capitalized on the newest advancements for Destination Marketing -MITA- to stay ahead in giving all guests unforgettable experiences.
‘MITA’; ‘Magic in the Air’ is the latest state-of-the-art destination marketing concept, and it is the secret to upgrading a destination from just attractive to becoming uniquely unforgettable. Through science, all destination aspects work in harmony to stimulate and celebrate the senses of each visitor to reach a state of unexplained happiness. This leads to an ever-lasting bond with the brand and the destination, which Syncrotek Holding in collaboration with KVRD introduced ‘MITA’ to the Egyptian market for the first time in Polaris.
In Mohamed Gabr’s statement, President of Syncotek Holding; He is pleased to announce Polaris, as the first ever ‘MITA’ approved project in the Middle East and Africa. In a highly competitive market for Mixed Use Destinations, Polaris will undoubtedly stand out by being the first to focus on presenting a wonderfully unique experience.
In turn, Nehad Adel, CEO of KVRD commented; ‘Our partnership with Syncrotek Holding was a natural choice due to their innovative technology and reputable international portfolio. They completed the missing piece in Polaris’ experience puzzle, where every visitor can indulge in a diversity of cuisines and cafes, while children enjoy designated entertainment areas, all while ‘MITA’ is bringing the whole experience together with vibes that visitors cannot find anywhere else.
KVRD’s prime focus on each guest’s unique experience led their search to capitalize on MITA in order to take Polaris as a destination to the next level. MITA can be experienced in Polaris through the destination’s art and theme, conceptual design of lighting visuals, acoustic solutions to reduce ambient noise from surroundings, a full design and supply of high dynamic audio systems as well as design and manufacturing for custom subwoofers, breathtaking architecture pixel mapping show, archi-tainment light design, and unique design for custom bollard lights.
As Mohamed Ghanem, Technical Director of Syncrotek Holding beamed; Syncrotek Holding is always looking for the best developers to work with, and that is what KVRD brings to the table with all of the complete factors we look for in order to form a successful partnership.
Teamwork was the key to the success of this collaboration as Sherif Ali -KVRD’s Project Manager- put it. Working hand in hand with Syncrotek Holding project manager Ahmed Sonbol to facilitate all technical challenges with a goal to achieve the perfect harmony between MITA and Polaris to present Cairo’s market with everything it deserves; a perfect destination for every morning, date, family dinner, and celebration.
This is only the start though, the collaboration has already been extended and signed for Sidewalk by KVRD, the next big adventure for KVRD and Syncrotek. As Nour Noury, Regional Manager for Syncrotek Holding MEA, put it; Sidewalk will present a new challenge to offer Egypt and the Middle East with a completely different experience and to definitely look forward of what’s more to come through this successful partnership.
It's Just me, Akram Moftah typical cancer radio announcer crazy about cinema, photography, videography, soccer, Radio, internet, marketing, cars.
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For its very first edition, Zamalek Music Week has brought all the colours of the musical spectrum under one roof at Zamalek Theater. “This year, Zamalek Theater is witnessing its first anniversary after putting together over 80 concerts of all sorts of genres, which is why we decided to create a new concept that isn’t like any regular performance,” shared Mostafa Sabry, Zamalek Theater’s Manager.
For the first time in Egypt, we’re presenting all genres within a week to feature seven performances, as well as a closing night… After Ramadan, we look forward to hosting even bigger events that feature both local artists and international acts,” Sabry added.
Fans of rock, indie, afro, electro and shaabi will be getting the treat of a lifetime, starting from the 24th of March, until the I St of April. With over 15 artists on the bill, Zamalek Music Week festival is set to be the biggest of its kind.
“The festival is catering to different audiences from an array of age groups,” shared Tarek Sabry, Founder and CEO of Zamalek Theater, “and the experience of the Zamalek Music Festival is only the beginning to new musical events that Zamalek Theater will be hosting over the next year.
As the festival gears up to become a yearly occurrence, let’s take a look at the edition’s agenda. On Thursday, the 24th of March, El Waili is set to take over the stage during the opening night of the festival with his signature ambient tunes, and he will be joined by special guests Donia Wael and DJ Jamaica. The second night takes place on Saturday, the 26th of March, when Reda Bahrawi’s shaabi hits sends the audience into a frenzy.
As for rock night, Strawberry-Swing, Paranoid E es, and Skeletøn Cli ue are set to turn the festival upside down on Sunday the 27th of March. African night will be taking place on Monday, the 28th of March, featuring High Dam, Mazeek and Meshwar.
A special night for the hardcore fans of Egypt’s rap scene will be taking place on the 29th of March, which features the one and only Abyu_sjf. The festival will take an indie turn on Wednesda the 30th of March, with Wust Elbalad, Hawas, Gawy, and Luka wel Battekh. Shaabi night will crank up the heat with DJ Toti, Abo Sahar, and Gelba on -Thursday, the 31 st of March, before Autostrad band ends things on a high note with an extra night of indie hits on the final day of the festival, the I St of April.
The festival is powered by T United who brought the festival to life, along with the main partners of the festival,
Carousel Media & PR and CNL Music, NRJ. Other partners include Tickets Mall, Fada bookings and Cairo Timeline.
Stay tuned as we bring you more cool content during the festival. Follow the festival happenings for the chance to win your own free tickets and find out more about the special guests who will be announced during the festival.
Find out more about the schedule here.
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@ZamalekTheater
For press inquiries, contact:
Carousel – Daliah Galal +201006680702
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