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Al Sisi Visits Aswan

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After Aswan being hit with a natural disaster, his highness President AlSisi pays a visit and a 
tour. Jubilation and contentment fills the hearts of people, in addition to children are 
bewildered with joy and amusement. The village, west of Soheil is more than alleviated, to 
find such a surprise, from the most Iconic figure they look up to the most the president of 
Egypt, his Highness Abd Al Fattah Al Sisi. He was welcomed with hearts, and smiles, and all 
festive traditions. A group of children had chanted a song in Nubian, as he had also 
accompanied with them, and took a photo. The president Al Sisi, had also thanked the 
people of Aswan for their gracious hospitality, and lovely atmosphere as he had enjoyed his 
time there. In addition to the Al Sisi’s ecstatic time in Aswan, he is always captivated by the 
time he spends with his people. 

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Hurghada City has Snowy Weather

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Egypt’s red sea City Hurghada, witnessed on Saturday a vigorous rainfall, and precarious snowfall. The summer beach city, known for vacations, daylight, and breezy beaches is now under white flakes of snow. According, to a statement by the EMA, the Egyptian Metrological Authority that Unstable weather will hit the nation on Thursday, with a peak on Friday and Saturday. In addition to the expected rainfall and frosty, weather upon the northern coast, the delta, Suez Canal, and northern upper Egypt. The frigid weather was expected on weekends, across most parts of the nation. The popular Egyptian resort Hurghada is no covered with chunks of hail and Snow, as centimeters of ice cover the beaches of the resort town. Some hailstones reached the size of a quail egg, and gravels covered balconies, terraces, houses, and hotels. Despite the peculiar news of snow, this was a disaster, to the tourism industry. In addition, one of the hotels the roof was broken. In closure having snow in Egypt can be exhilarating news but, it can become a disaster in many ways. Since extreme weather, can have an influence in people and can cause many disasters. Unstable weather can be dangerous in many ways, and in addition to the lives of the workers in several industries.

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Jardin Prive A 3-day star-studded event

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Jardin Prive A 3-day star-studded event sponsored by a lot of fashion scene in Egypt main of them was Iram Jewelry was held at Garden 8 last week. Lavish decorations and floral arrangements surrounded over 80 regional designers from haute couture to homeware; the event was nothing short of a lifestyle heaven. Among the visitors were mega stars like Amr Diab and Maya Diab, who gave an empowering speech to women. Audience were all A-lists, socialites and of course, more celebrities like Jihan Allama, Cedric Haddad, Dr. Roy Moutran, to name just a few. All of which enjoyed shopping and supporting arab designers. They also had fun with live entertainment by the country’s best singers and musicians and workshops by top designers and artists like Farida Temraz and Shariff Tanyous.

 

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Polaris by KVRD in Collaboration with Syncrotek Holding Introduce MITA to the Middle East

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Polaris by KVRD, New Cairo’s newest must-visit destination developed to offer unique experiences to visitors through its selection of international and local restaurants each offering delicious diverse cuisines. But that’s not all that makes Polaris stands out bright amongst New Cairo’s many destinations, Polaris capitalized on the newest advancements for Destination Marketing -MITA- to stay ahead in giving all guests unforgettable experiences.

‘MITA’; ‘Magic in the Air’ is the latest state-of-the-art destination marketing concept, and it is the secret to upgrading a destination from just attractive to becoming uniquely unforgettable. Through science, all destination aspects work in harmony to stimulate and celebrate the senses of each visitor to reach a state of unexplained happiness. This leads to an ever-lasting bond with the brand and the destination, which Syncrotek Holding in collaboration with KVRD introduced ‘MITA’ to the Egyptian market for the first time in Polaris.

In Mohamed Gabr’s statement, President of Syncotek Holding; He is pleased to announce Polaris, as the first ever ‘MITA’ approved project in the Middle East and Africa. In a highly competitive market for Mixed Use Destinations, Polaris will undoubtedly stand out by being the first to focus on presenting a wonderfully unique experience.

In turn, Nehad Adel, CEO of KVRD commented; ‘Our partnership with Syncrotek Holding was a natural choice due to their innovative technology and reputable international portfolio. They completed the missing piece in Polaris’ experience puzzle, where every visitor can indulge in a diversity of cuisines and cafes, while children enjoy designated entertainment areas, all while ‘MITA’ is bringing the whole experience together with vibes that visitors cannot find anywhere else.

KVRD’s prime focus on each guest’s unique experience led their search to capitalize on MITA in order to take Polaris as a destination to the next level. MITA can be experienced in Polaris through the destination’s art and theme, conceptual design of lighting visuals, acoustic solutions to reduce ambient noise from surroundings, a full design and supply of high dynamic audio systems as well as design and manufacturing for custom subwoofers, breathtaking architecture pixel mapping show, archi-tainment light design, and unique design for custom bollard lights.

 

As Mohamed Ghanem, Technical Director of Syncrotek Holding beamed; Syncrotek Holding is always looking for the best developers to work with, and that is what KVRD brings to the table with all of the complete factors we look for in order to form a successful partnership.

Teamwork was the key to the success of this collaboration as Sherif Ali -KVRD’s Project Manager- put it. Working hand in hand with Syncrotek Holding project manager Ahmed Sonbol to facilitate all technical challenges with a goal to achieve the perfect harmony between MITA and Polaris to present Cairo’s market with everything it deserves; a perfect destination for every morning, date, family dinner, and celebration.

This is only the start though, the collaboration has already been extended and signed for Sidewalk by KVRD, the next big adventure for KVRD and Syncrotek. As Nour Noury, Regional Manager for Syncrotek Holding MEA, put it; Sidewalk will present a new challenge to offer Egypt and the Middle East with a completely different experience and to definitely look forward of what’s more to come through this successful partnership.

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