Visa made the dreams of 7 Egyptian children come true when they led some of the world’s best football players onto the pitch at Al-Salam Stadium in Cairo during the 2019 Total Africa Cup of Nations quarter-final match between Tunisia and Madagascar on Thursday.
Visa, the world’s leader in digital payments and official sponsor of the prestigious tournament, gave the lucky children the once-in-a-lifetime opportunity to be player escorts as part of its Unstoppable Stories campaign, which was launched in earlier this year.
The player escorts, who were also treated to a three-day trip to the capital city, were Nour Adel Ahmed Fouad, a 9-year-old from Assiut, Malak Aly Hassan and Malak Sameh Abdelhamid, who are both 10 years old from Qena. In addition to these 3 children, there were also the 4 children who were chosen from the social media campaign: Ahmed Ramy, 7 years old, Malek Osman, 7 years old, Tarek Zahran, 8 years old and Karim Abouelsaad, 8 years old, who are all from Cairo, and also enjoyed the hotel experience.
The children were identified through Visa’s Unstoppable Stories campaign for 2019 Total Africa Cup of Nations, which called upon children to share their stories and inspirations of what makes them or their heroes unstoppable.
Commenting on the occasion, Ahmed Gaber, Visa’s Country Manager for North Africa said, “Visa is a long-standing supporter of football and we are proud to be leveraging our sponsorship of the 2019 Total Africa Cup of Nations in such a positive way. It was heart-warming to witness the joy of the player escorts as they led the players into the stadium. The special moment marked the culmination of weeks of preparation since the Unstoppable Stories campaign was launched. Congratulations to each of the player escorts who represented Egypt with honour in front of a global audience and to everyone who contributed to the success of the inspirational campaign.”
Speaking after the match, Nour Adel Ahmed Fouad one of the 7 player escorts from Egypt said, “Travelling to Cairo and being a player escort was a huge honor and incredible experience. Leading the football players into the stadium in front of a cheering crowd was a memory that I will treasure forever and I would like to thank Visa for making it possible.”
Adel Ahmed Fouad, Father of Nour Adel Ahmed Fouad, added, “I was extremely proud to watch my son escort the players onto the pitch at the 2019 Total Africa Cup of Nations quarter-finals. The atmosphere in the stadium was electric and it is was a moment I will cherish forever. Thank you to Visa for making my daughter’s dreams come true.”
Through Visa’s sponsorship of the player escort program for the 2019 Total Africa Cup of Nations tournament, more than 1,100 children from around the world have been given the opportunity to lead out their football heroes as they take to the field during the football tournament.
In Egypt, Visa partnered with the Ministry of Youth and Sports, in addition to an Egyptian NGO, to give over 70 children across different governorates, this once in a lifetime opportunity; these children also included several who are members of the Down Syndrome community.
Visa’s sponsorship of the 2019 Total Africa Cup of Nations tournament in 2019 and 2021, makes Visa the exclusive or preferred payment services provider at all venues and the official partner of the player escort program. With The Confederation of African Football (CAF), the organizer of the tournament, Visa is able to capitalize on football’s popularity throughout the continent, tap into high-growth markets and continue to deliver exclusive benefits to its local communities, clients, partners and fans as they come together to support the best of African football.
Egypt’s star Angham to perform in Alexandria on March 24
Egyptian superstar Angham will perform in Hilton Green Plaza hotel in Alexandria on March 24.
Angham will perform live concert at Abdeen Palace on February 25.
In 2021,Angham hand prints were added to wall of fame in Saudi Arabia.
Angham performed at Cairo Opera House on July 1, 2021.
In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends the sparkling trendy fashion vibes with the most wonderful time of the year at la fête de Noel, the fashion exhibition held from Dec 18th – 20th at Park St. in Sheikh Zayed in partnership with the Arab African International Bank.
Bringing our beloved designers and celebrities from Egypt and Lebanon to celebrate and define the latest fashion trends of 2021, highlighting the means to master winter season, in the presence of Ayman Fathy, Katia, Diala Makki, Dina Ragheb, Hanady Mehana, Marzouk, Illyas, and Aisha El shabrawy.
The event showcased over 30 prominent Egyptian and Arab exhibitors for ready-to-wear, jewelry and accessories, in addition to home accessories to provide all what you are looking for in the holiday season under one roof. On top of the exhibitors are; the diva Dalida Ayach, le Petit Chato, Dina Shaker, Koukla, Dalia Sabet, El Kasr Jewelry, Noha Abassi, El Baz Jewelry. Besides, Posh Shades, which brings the latest in the world of sunglasses and eyeglasses.
During the event, the Algerian-London based designer, Ilyes Quali held one-of-a-kind Trunk Show that presents contrasting sharp, structured tailoring with dramatic frills & pleats, mastering the art of creating pieces that imbibe the street style essence.
The serial entrepreneur, founder & CEO of Socialista Events, Yasmine Sarwat, highlighted how fashion is a core in the human well-being, how it impacts our mental health and encourages positivity and productivity. She stated, “The way we dress radiates outward to the surroundings, it also moves inward to speak what we feel and even affect our moods”. She explained that there is science behind fashion and stressed on the link between psychology and fashion, which puts great responsibility on the industry’s players especially during the times of different occasions of the year.
Sarwat added, “We are delighted to be hosting and celebrating the new year with our distinguishable partners of success and we always work to share the joy with our clients and present what they aspire for”.
For an unforgettable closing, the mega star Ruby was the main guest at La fête de Noel, who filled the night with her equisetic voice and wished happy beginnings for all the Arabs in the new year.
THE GOLDEN PARADE
In a spectacular display of cultural revitalization and preservation, Egypt stunned the world with her Golden Parade. The royal procession rivaled those of centuries past in extravagance and the awe it left in its wake. The official transference of 22 mummies, 18 pharaohs and four queens from The Egyptian museum in heart of Cairo to the next nucleus of Egyptian history and culture, The National Museum of Egyptian Civilization. This momentous event came to being after a year long preparation in which the efforts of key individuals led to an unparalleled display which captivated millions across the globe. The colossal effort behind the scenes owe its thanks to several companies and individuals.
The phenomenal production by Kokoro Agency heads Production Designer and Art Director Mohamed Attia and partner Shady Ezz, oversaw the process to ensure the visually distinct nature of the Golden Parade. Following the event Mohamed Attia “The happiness and pride of the people come from how we as Egyptians are capable. That we’re capable of meeting the international standard, with it being accomplished yesterday before the eyes of every Egyptian and the world.” This substantial work stands as an example of Egyptian creativity and attention to detail which Shady Ezz remarked “after a year and a half worth of preparation, I’m delighted with the domestic and international reception”. Having successfully captured the grandiosity and awe inspiring spectacle of the Ancient Egyptians Kokoro and everyone involved in the production of the Parade have forged work that has earned the pride of Egyptians everywhere.
The visual journey that was embarked upon by every viewer who witnessed the parade was one guided by the hand of DOP and Director Mazen El Motagawel. Responsible for the vision of the event, his efforts ensured a spectacle that offered viewers a unique glimpse into the past, which he says “will never be repeated in a lifetime”. Through intricate rehearsals and preparation, he ensured that every second that was viewed on air deserved to be cemented in the minds and hearts of Egyptians. The parade necessitated a delicate touch and a carefully orchestrated sequence of events, which presented substantial challenges which required an unmatched creativity to ensure such a vision comes to fruition. He stated that “the lighting design was extremely technically demanding regarding how to manage lighting on such a grand scale, especially the coordination between the parade and the visual elements”. Mazen El Motagawel’s work was complemented by Ahmed El Morsi’s remarkable directing and filming the retelling of ancient Egyptian history by prominent Egyptian actors as well as the official anthem by the acclaimed artist Mohamed Mounir. All theses elements came together to mark a new chapter in modern Egyptian history in which it solidifies its identity. One that embraces the legacy of its past and its optimistic path towards achieving its potential.
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In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends...
The Next Generation of Sustainable Fashion through Biotech Fabrics
Plant based materials, are revolutionizing the world of fashion fabrics, from pineapple leather, rose silk, and recyclable material these materials are making a change in the world of fashion. The planet had been in danger since the environmental catastrophe of global warming, and increased levels of consumption. The sustainability of fashion, and our lifestyles can make a wider change in the way the planet can be saved. Thankfully, when the Fashion industry had been aware of the influence it has on contaminating the environment, several actions were taken, by considerable industry names. The fashion industry had a detrimental impact on the environment, through cotton harvesting, harmful chemical gases released through the manufacturing of polyester and nylon, a million of textile waste released every day. In an effort to cease the fashion industry harm to the environment, huge names such as Stella McCartney, Adidas, Nike, Hermes, are choosing an environmentally friendly biomaterial. Vegan leather has become one of the most sustainable alternatives to save the planet. These Biotech materials range from, spider silk, algae, mycelium leather, cactus leather, onion skin, coffee grounds, and even glittering sweat crystals. These biologically adapted materials, are convenient and advantageous than any other material used in history, causing less deterioration to the planet.
2022 Color is Pantone’s Lilac Very Peri
A color about encouraging creativity and imagination, encourages personal inventiveness and courageousness. A color that illuminates your personality and, thoughts, a color that brings out the artistry within each individual’s creations, Very Peri – 17-3938 by Pantone is a color made for the most erratic creations. Pantone a creative LLC company that had been well established for their color systems, design, printing, manufacturing, and supporting the management of color from design to production, amongst several materials. The corporation is located is Carlstadt New Jersey, and founded by Lawrence Herbert. Since 2000, Pantone had been fascinating the world with its creations of colors and, deciding the shade of the year. This annum, was a appealing purple blue, with red undertones. The selection process requires trend analysis, and drawing from the worlds of entertainments, art fashion, design, and several entities. As this color selection process is difficult and requires lots of accuracy. Though Veri Peri, a deep darkened Purple with red undertones is a vivid color for expression creativity, euphoria, and magical capabilities that youth hold within them. If you’re a passionate creative with strong personal ambitions this is the color for you.