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Visa Player Escort Programme Turned the Dreams of 7 Egyptian Children to Reality

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Visa made the dreams of 7 Egyptian children come true when they led some of the world’s best football players onto the pitch at Al-Salam Stadium in Cairo during the 2019 Total Africa Cup of Nations quarter-final match between Tunisia and Madagascar on Thursday.

Visa, the world’s leader in digital payments and official sponsor of the prestigious tournament, gave the lucky children the once-in-a-lifetime opportunity to be player escorts as part of its Unstoppable Stories campaign, which was launched in earlier this year.

The player escorts, who were also treated to a three-day trip to the capital city, were Nour Adel Ahmed Fouad, a 9-year-old from Assiut, Malak Aly Hassan and Malak Sameh Abdelhamid, who are both 10 years old from Qena. In addition to these 3 children, there were also the 4 children who were chosen from the social media campaign: Ahmed Ramy, 7 years old, Malek Osman, 7 years old, Tarek Zahran, 8 years old and Karim Abouelsaad, 8 years old, who are all from Cairo, and also enjoyed the hotel experience.

The children were identified through Visa’s Unstoppable Stories campaign for 2019 Total Africa Cup of Nations, which called upon children to share their stories and inspirations of what makes them or their heroes unstoppable.

Commenting on the occasion, Ahmed Gaber, Visa’s Country Manager for North Africa said, “Visa is a long-standing supporter of football and we are proud to be leveraging our sponsorship of the 2019 Total Africa Cup of Nations in such a positive way.  It was heart-warming to witness the joy of the player escorts as they led the players into the stadium. The special moment marked the culmination of weeks of preparation since the Unstoppable Stories campaign was launched. Congratulations to each of the player escorts who represented Egypt with honour in front of a global audience and to everyone who contributed to the success of the inspirational campaign.”

Speaking after the match, Nour Adel Ahmed Fouad one of the 7 player escorts from Egypt said, “Travelling to Cairo and being a player escort was a huge honor and incredible experience. Leading the football players into the stadium in front of a cheering crowd was a memory that I will treasure forever and I would like to thank Visa for making it possible.”

Adel Ahmed Fouad, Father of Nour Adel Ahmed Fouad, added, “I was extremely proud to watch my son escort the players onto the pitch at the 2019 Total Africa Cup of Nations quarter-finals. The atmosphere in the stadium was electric and it is was a moment I will cherish forever. Thank you to Visa for making my daughter’s dreams come true.”

Through Visa’s sponsorship of the player escort program for the 2019 Total Africa Cup of Nations tournament, more than 1,100 children from around the world have been given the opportunity to lead out their football heroes as they take to the field during the football tournament.

In Egypt, Visa partnered with the Ministry of Youth and Sports, in addition to an Egyptian NGO, to give over 70 children across different governorates, this once in a lifetime opportunity; these children also included several who are members of the Down Syndrome community.

Visa’s sponsorship of the 2019 Total Africa Cup of Nations tournament in 2019 and 2021, makes Visa the exclusive or preferred payment services provider at all venues and the official partner of the player escort program. With The Confederation of African Football (CAF), the organizer of the tournament, Visa is able to capitalize on football’s popularity throughout the continent, tap into high-growth markets and continue to deliver exclusive benefits to its local communities, clients, partners and fans as they come together to support the best of African football.

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Events

THE GOLDEN PARADE

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In a spectacular display of cultural revitalization and preservation, Egypt stunned the world with her Golden Parade. The royal procession rivaled those of  centuries past in extravagance and the awe it left in its wake. The official transference of 22 mummies, 18 pharaohs and four queens from The Egyptian museum in heart of Cairo to the next nucleus of Egyptian history and culture, The National Museum of Egyptian Civilization. This momentous event came to being after a year long preparation in which the efforts of key individuals led to an unparalleled display which captivated millions across the globe. The colossal effort behind the scenes owe its thanks to several companies and individuals.

The phenomenal production by Kokoro Agency heads Production Designer and Art Director Mohamed Attia and partner Shady Ezz, oversaw the process to ensure the visually distinct nature of the Golden Parade. Following the event Mohamed Attia “The happiness and pride of the people come from how we as Egyptians are capable. That we’re capable of meeting the international standard, with it being accomplished yesterday before the eyes of every Egyptian and the world.” This substantial work stands as an example of Egyptian creativity and attention to detail which Shady Ezz remarked “after a year and a half worth of preparation, I’m delighted with the domestic and international reception”. Having successfully captured the grandiosity and awe inspiring spectacle of the Ancient Egyptians Kokoro and everyone involved in the production of the Parade have forged work that has earned the pride of Egyptians everywhere.

The visual journey that was embarked upon by every viewer who witnessed the parade was one guided by the hand of DOP and Director Mazen El Motagawel. Responsible for the vision of the event, his efforts ensured a spectacle that offered viewers a unique glimpse into the past, which he says “will never be repeated in a lifetime”. Through intricate rehearsals and preparation, he ensured that every second that was viewed on air deserved to be cemented in the minds and hearts of Egyptians. The parade necessitated a delicate touch and a carefully orchestrated sequence of events, which presented substantial challenges which required an unmatched creativity to ensure such a vision comes to fruition. He stated that “the lighting design was extremely technically demanding regarding how to manage lighting on such a grand scale, especially the coordination between the parade and the visual elements”. Mazen El Motagawel’s work was complemented by Ahmed El Morsi’s remarkable directing and filming the retelling of ancient Egyptian history by prominent Egyptian actors as well as the official anthem by the acclaimed artist Mohamed Mounir. All theses elements came together to mark a new chapter in modern Egyptian history in which it solidifies its identity. One that embraces the legacy of its past and its optimistic path towards achieving its potential.

 

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Events

The Christmas Bazars and Festivities to Catch This Holiday

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Christmas festivities has already invaded most parts of Cairo and it’s our favorite season for a good reason! Anywhere you go, you can spot the festive decorations and stunning Christmas lights.

If Christmas IS your favorite holiday and you’re looking to make the best out of it, here are the best places to celebrate the holidays in! The following are the bazars to catch and the places with the most stunning winter vibes.

Walk of Cairo

Walk of Cairo is Zayed’s newest addition and it has it all! It has the vibes and the best entertainment anyone can ask for. They have Egypt’s first Museum of Illusions, so get ready to have your mind blown away. They have the nicest, massive decorations and they have lots of fun games!

Mall of Arabia

Mall of Arabia has done a wonderful job upping their game! The Park at Mall of Arabia has everything you need, from fun rides to carnival games during the weekdays and on weekends too. Just passing by the mall, you will be blinded with magnificent Christmas lights, so you can only imagine how it looks from the inside!

Downtown Katameya

Enjoy plenty of activities at Downtown Katameya including foam clouds that you can indeed float on! VR competitions with a number of of IRL prizes, and a selfie booth where you can have your picture taken on their Christmas tree!

Arkan Plaza

Arkan Plaza in Sheikh Zayed gives you the ultimate dining experience with the best decorations and a huge Christmas tree! Catch the festivities there while dining at one of their top notch restaurants.

Zed Park

It’s all about Christmas at Zed Park plus the fun games and rides that you most certainly don’t want to miss!

Let the festivities begin and the good time roll! Happy holidays everyone.

 

 

 

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Events

Christmas Concerts to be Held at Cairo and Alexandria Opera Houses

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Both Cairo and Alexandria Opera Houses are set to celebrate Christmas with three concerts and ballet shows to be held on the 10th, 13th and 14th of December.

The concerts will be all about festivities and Christmas spirit, by presenting a selection of well-known musicals and international songs that are being presented for the very first time. They’re being prepared by Amir Awad, Osama Ali, and Imad Adel, under the supervision of Magdy Saber.

The Cairo Opera Troupe will present three concerts and ballet shows designed by Armenia Kamel, supervised by art director Iman Mostafa and directed by Abdullah Saad.

Cairo Opera Orchestra and the Cairo Opera Choir will also participate in the concerts, also with the participation of art shows performed by members of the Cairo Opera Ballet.

The concerts in Cairo will be held at the Cairo Opera’s Grand Theater and the third concert will take place in the Sayed Darwish Theater at Alexandria Opera.

 

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