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LucidFest: Egypt’s Biggest International Music Festival

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The AUC student union has made it possible for us to witness British pop star James Arthur perform in Cairo, on the 19th of April, and no it’s not April fools, and yes, we can’t keep calm!

The AUC is throwing, what can be considered as the largest international music festival, LucidFest, the festival is bringing the stellar performances of the best-selling star in the Middle East Amr Diab, the international superstar James Arthur and last but not least, Turkish DJ Mahmut Orhan.

The Line-up of those diverse artists had us very excited, for this is a once in a lifetime gig.

Three top stars, different styles and a different experience, all in one music festival, brought to you in one place, to deliver you with #TheLucidExperience.

Tickets are available now, you can contact your nearest ticket sales representative from the SU.

Regular Ticket: 750 EGP
VIP Ticket: 1500 EGP

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Events

In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel

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Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends the sparkling trendy fashion vibes with the most wonderful time of the year at la fête de Noel, the fashion exhibition held from Dec 18th – 20th at Park St. in Sheikh Zayed in partnership with the Arab African International Bank.
Bringing our beloved designers and celebrities from Egypt and Lebanon to celebrate and define the latest fashion trends of 2021, highlighting the means to master winter season, in the presence of Ayman Fathy, Katia, Diala Makki, Dina Ragheb, Hanady Mehana, Marzouk, Illyas, and Aisha El shabrawy.

The event showcased over 30 prominent Egyptian and Arab exhibitors for ready-to-wear, jewelry and accessories, in addition to home accessories to provide all what you are looking for in the holiday season under one roof. On top of the exhibitors are; the diva Dalida Ayach, le Petit Chato, Dina Shaker, Koukla, Dalia Sabet, El Kasr Jewelry, Noha Abassi, El Baz Jewelry. Besides, Posh Shades, which brings the latest in the world of sunglasses and eyeglasses.
During the event, the Algerian-London based designer, Ilyes Quali held one-of-a-kind Trunk Show that presents contrasting sharp, structured tailoring with dramatic frills & pleats, mastering the art of creating pieces that imbibe the street style essence.
The serial entrepreneur, founder & CEO of Socialista Events, Yasmine Sarwat, highlighted how fashion is a core in the human well-being, how it impacts our mental health and encourages positivity and productivity. She stated, “The way we dress radiates outward to the surroundings, it also moves inward to speak what we feel and even affect our moods”. She explained that there is science behind fashion and stressed on the link between psychology and fashion, which puts great responsibility on the industry’s players especially during the times of different occasions of the year.
Sarwat added, “We are delighted to be hosting and celebrating the new year with our distinguishable partners of success and we always work to share the joy with our clients and present what they aspire for”.
For an unforgettable closing, the mega star Ruby was the main guest at La fête de Noel, who filled the night with her equisetic voice and wished happy beginnings for all the Arabs in the new year.

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Events

THE GOLDEN PARADE

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In a spectacular display of cultural revitalization and preservation, Egypt stunned the world with her Golden Parade. The royal procession rivaled those of  centuries past in extravagance and the awe it left in its wake. The official transference of 22 mummies, 18 pharaohs and four queens from The Egyptian museum in heart of Cairo to the next nucleus of Egyptian history and culture, The National Museum of Egyptian Civilization. This momentous event came to being after a year long preparation in which the efforts of key individuals led to an unparalleled display which captivated millions across the globe. The colossal effort behind the scenes owe its thanks to several companies and individuals.

The phenomenal production by Kokoro Agency heads Production Designer and Art Director Mohamed Attia and partner Shady Ezz, oversaw the process to ensure the visually distinct nature of the Golden Parade. Following the event Mohamed Attia “The happiness and pride of the people come from how we as Egyptians are capable. That we’re capable of meeting the international standard, with it being accomplished yesterday before the eyes of every Egyptian and the world.” This substantial work stands as an example of Egyptian creativity and attention to detail which Shady Ezz remarked “after a year and a half worth of preparation, I’m delighted with the domestic and international reception”. Having successfully captured the grandiosity and awe inspiring spectacle of the Ancient Egyptians Kokoro and everyone involved in the production of the Parade have forged work that has earned the pride of Egyptians everywhere.

The visual journey that was embarked upon by every viewer who witnessed the parade was one guided by the hand of DOP and Director Mazen El Motagawel. Responsible for the vision of the event, his efforts ensured a spectacle that offered viewers a unique glimpse into the past, which he says “will never be repeated in a lifetime”. Through intricate rehearsals and preparation, he ensured that every second that was viewed on air deserved to be cemented in the minds and hearts of Egyptians. The parade necessitated a delicate touch and a carefully orchestrated sequence of events, which presented substantial challenges which required an unmatched creativity to ensure such a vision comes to fruition. He stated that “the lighting design was extremely technically demanding regarding how to manage lighting on such a grand scale, especially the coordination between the parade and the visual elements”. Mazen El Motagawel’s work was complemented by Ahmed El Morsi’s remarkable directing and filming the retelling of ancient Egyptian history by prominent Egyptian actors as well as the official anthem by the acclaimed artist Mohamed Mounir. All theses elements came together to mark a new chapter in modern Egyptian history in which it solidifies its identity. One that embraces the legacy of its past and its optimistic path towards achieving its potential.

 

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Events

The Christmas Bazars and Festivities to Catch This Holiday

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Christmas festivities has already invaded most parts of Cairo and it’s our favorite season for a good reason! Anywhere you go, you can spot the festive decorations and stunning Christmas lights.

If Christmas IS your favorite holiday and you’re looking to make the best out of it, here are the best places to celebrate the holidays in! The following are the bazars to catch and the places with the most stunning winter vibes.

Walk of Cairo

Walk of Cairo is Zayed’s newest addition and it has it all! It has the vibes and the best entertainment anyone can ask for. They have Egypt’s first Museum of Illusions, so get ready to have your mind blown away. They have the nicest, massive decorations and they have lots of fun games!

Mall of Arabia

Mall of Arabia has done a wonderful job upping their game! The Park at Mall of Arabia has everything you need, from fun rides to carnival games during the weekdays and on weekends too. Just passing by the mall, you will be blinded with magnificent Christmas lights, so you can only imagine how it looks from the inside!

Downtown Katameya

Enjoy plenty of activities at Downtown Katameya including foam clouds that you can indeed float on! VR competitions with a number of of IRL prizes, and a selfie booth where you can have your picture taken on their Christmas tree!

Arkan Plaza

Arkan Plaza in Sheikh Zayed gives you the ultimate dining experience with the best decorations and a huge Christmas tree! Catch the festivities there while dining at one of their top notch restaurants.

Zed Park

It’s all about Christmas at Zed Park plus the fun games and rides that you most certainly don’t want to miss!

Let the festivities begin and the good time roll! Happy holidays everyone.

 

 

 

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