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Zooba Opens in NYC and Dr Rania Al-Mashat Attends the Soft Opening

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The Egyptian fast-casual restaurant ‘Zooba‘ is now serving New Yorkers our favorite Falafel and their soft opening was attended by Minister of Tourism, Dr. Rania Al-Mashat, who was present to show tremendous support to the the young men behind Zooba.

We certainly loved seeing the young men extends their success to the big apple and we loved it even more that Dr Mashat made sure to attend the opening, even have dinner with the boys, in support of Egyptian effort.

Dr Mashat highlighted the fact that opening Egyptian food chains in foreign countries comes as part of ‘People to People‘ campaign, which sheds the light on successful Egyptians who are acing it in different fields.

“Culinary arts became one of the tourist attractions for some countries. The traditional food dishes show each country’s identity. In addition, the traditional food became a part of the experience which any tourist search for,” She said.

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𝗙𝗿𝗲𝘀𝗵 𝗼𝘂𝘁 𝗼𝗳 #𝗖𝗮𝗶𝗿𝗼, 𝗮𝗻𝗱 𝗶𝗻𝘁𝗼 #𝗡𝗲𝘄𝗬𝗼𝗿𝗸. Happy to have joined the @Zooba team in the soft opening of their new branch at one of #NewYork’s trendiest districts. Today, gastronomy has become a central part of the tourism sector with many of the world’s tourists traveling to destinations in search of local and authentic cuisine, a way of immersing themselves into the cultural experience and heritage of a country. Culinary tourism plays a very important role in telling our story, transporting #Egypt’s narrative across borders. Congratulations @Zooba! سعدت بحضور الافتتاح التجريبي لفرع مطعم "زوبة" المصري في مدينة نيويورك الأمريكية ، حيث قام مؤسسو "زوبة" باختيار منطقة متميزة لإقامة المطعم ليتعرف أهل نيويورك وزائروها على الأكلات المصرية الأصيلة التي من شأنها تعريفهم بالثقافة المحلية للشعب المصري، وهو احد محاور الترويج لمصر من خلال حملة People to People كل التوفيق لسلسلة مطاعم "زوبة" !

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Egyptian-American founder Chris Khalifa, along with head chef and co-founder Moustafa El Refaey, opened Zooba back in 2012. Zooba is based already in six locations in Cairo, now in NYC and soon to open in KSA.

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It doesn’t get much more ‘Cairo’ than this.

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The restaurant offers classics, as well as twists, on Egyptian street food and their menu includes local variant of falafel that are made with fava beans instead of chickpeas.

You can now pay the restaurant if you’re in New York at 100 Kenmare Street, NY. 

 

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Food

Your Full Shopping Guide For Halawet Al-Mouled

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Moulid El-Naby, peace and blessings be upon him, is just around corner and as this blissful day approaches us, we get to enjoy another sweet part of the day by indulging on delicious treats which is a tradition in celebrating the occasion.

There are of course so many choices and places to pick from and so we have created one delicious list to narrow them a bit for you.

Voila Chocolate & Pastry Shop

Their ‘heavenly’ Moled creations come in very unique and attractive boxes, which can make an ideal gift as well for your friends and family.

Prices:

NOLA Cupcakes

 

You can never go wrong with Nola, their Mouled treats are described as crunchy and scrumptious.

Prices: Start from 200 to 400 EGP.

Coppermelt

 

Their treats in general are one of the finest so we can only imagine how good their halawet Mouled is going to be!

Prices:

2 Kilos for 495 LE
3 Kilos for 795 LE

DUKES

Dukes is another must try with a wide selection of Halawet El Moled this year.

Prices: Start from 150 per kilo.

El-Domiaty Patisserie

 

We love how every year more and more pastry shops are getting creative with their treats! We have all seen new innovative creations in Ramadan, and this Moled, El Domiaty is introducing their Moled treats with a little twist by adding our favorite ingredient, Nutella!

We have tried it, and let me just tell you this, forget the calories because it’s totally worth it.

For prices, check this link.

La Poire Egypt

We love the boxes from La Poire this year and we’re sure you will love them too!

For prices and information, visit the nearest branch or call 19515

Tseppas MG

Treat yourself with Tseppas fancy creations and as you indulge on their heavenly pieces, you can also win prizes or get discounts if you ‘find the chef’ in one of their boxes.

 

Last but not least, El Abd Patisserie is another good choice for both the quality and reasonable prices, and also while you are at it, check out their latest ad for Mouled El-Naby! It’s quite impressive.

Prices:

 

 

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The Kahk Guide and Recommendation For a Delicious Eid

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Egyptians all now agree on one thing and that is they can’t wait any longer to have their first morning breakfast and enjoy a fulfilling cup of coffee.

It is a tradition that we all got used to and look forward to doing whether Eid is tomorrow or on Wednesday (let’s just all hope that it is tomorrow) for we can’t wait any minute longer.

Another tradition is having Kahk for breakfast and if it is not homemade, then one of the following bakery shops is your go to place. Don’t worry, it won’t cost a fortune and they are recommended by well-known food bloggers so the taste is guaranteed!

1- La Poire 

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قرّب العيد كل عام و إنتو بألف خير يا رب .. مين مستني هاي اللحظة☝🏻☝🏻 اللي في الصورة زيّي 😍 لان شو العيد من غير كحك؟ .. انا من عشاق الكحك المصري و بصراحة ما بعرفش اعمله على اصوله برغم كمية الوصفات الموجودة بس بحب استمتع بيه من غير تعب كدة و بمزاج .. و يا سلام عليه الصبح أول يوم العيد أحلى فطار بالنسبة ليا .. كحك من لابوار ريحته و طعمه و لا احلى.. فنجان قهوة الصبح اللي وحشنا طول شهر الصيام .. انتو بتحبوا الكحك مع ايه؟ شاي و لاقهوة؟ و محشي ايه؟ @lapoireegypt أحلى كحك ❤️

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Recommended by Chef Mai Yacoubi who praises the taste of their Kahk and smell of course. They come in plenty of flavors including agameya, date, malban and walnut. Also, don’t miss out on their wide range of delicious petite fours and biscuits.

Price range: 150-200 

2- El Abd 

It should be acknowledged that El Abd has been upping their game lately with new items included such as their cookies (that are sold in markets by the way) and this Eid, their Kahk is a must try.

The prices are quite reasonable, as the classic range of plain, agameya or malban is for only 110EGP per kilo each, while nuts and pistachio start from 160EGP to 170EGP. You certainly have to try their new range of biscuits that come in different flavors, costing only 95EGP per kilo.

3- Nola 

After Nola blessed us with some new Ramadan innovations and goodies, for this Eid, it is offering boxes of assorted Eid treats. The box include plain, and date kahk, vanilla, and chocolate petite fours and plain biscuits.

Boxes are available in two sizes, the one kilo box is for 160EGP and the two kilo costs 295EGP.

4- Sedra 

 

Highly recommended from our behalf. The texture and taste of their Kahk is really good, and they come in all the flavors you may crave. Prices are from 135EGP to 200EGP! 

5- Diet to Door 

This place needs to be praised and acknowledged for their tremendous effort in making Kahk with very low calories which is suitable for diabetic patients!

The following post explains the ingredients and the amount of fats in the Kahk.

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Low Calorie Kahk? yes, you heard it right. We offer healthy, low calorie and gluten free Kahk! This Eid, you'll enjoy your favorite dessert with no guilt. 25 gm ( 1 ka7k + 1 gm sugar) 104.66 kcal…protein 2.033 gm ….total fat 5.65 gm saturated fat 2.67 gm …..carbohydrates 11.52 GM …fibers 0.9 gm …sodium 3.8 mg….potassium 53.60 mg calcium 17.40 mg phosphorus 62.5 mg….magnesium 18.6 mg….vitamin A Ug Re 34.3 mg . . #food #foodie #foodies #diet #dietplan #diettodoor #fooddelivery #foodservice #healthylifestyle #lifestyle #healthyfood #dietfood #light #thin #healthy #lightfood #breakfast #lunch #dinner #snack #salad #fruits #vegetables #homecooked #cooked #fresh #meals #cairo #egypt

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6- Mandarine Koueider 

Who can ever resist Koueider? Their classic range that includes plain, malban, and date at the price of 120LE. As for the walnut and pistachio, they cost 185LE and 240LE.

Petite fours range between 130LE and 160LE, while plain biscuits are at the price of 110LE.

7- TBS 

TBS is offering limited kahk collection that includes only two flavors but on the other hand, they are offering plenty of Eid treats. A little pricey to be honest, because a box of treats cost at least 300 EGP.

8- Copppermelt 

 

Last but not least in our recommendation list is Coppermelt, the place has always been known for their premium quality products. This season, they are offering a collection including flavours such as plain (140LE), agameya (165LE), malban (150LE), and walnut (250LE), while petite fours range between 150LE and 170LE, and plain biscuit is 130LE per kilo.

There are of course many other places such as Dukes and Sale Sucre, but these are the previously mentioned ones are based on experience and reviews.

 

 

 

 

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Food

Apparently You Need to Start Saving Up For Kahk!

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Ramadan is almost over, and Eid is coming your way, meaning that Kahk Season is finally upon us! But it also means that businesses will still find their way into making money over the holidays.

One of the most well known paisteries shops in Egypt has announced the prices of their Kahk this year, and people are going nuts over their unreasonable prices!

Apparently, they had to announce this early; so people can start saving up from now.

Despite everything, I do appreciate the sense of humor of Egyptians, and here’s a glimpse of how some people are reacting to the news…

 

Even though Le Carnival has proved over the years, that their quality is a top notch one. The price remains quite hefty, and it doesn’t make sense to have to pay such an amount, even if the texture of the Kahk is a good one, and it doesn’t leave any unpleasant after taste because of their premium ingredients. It is still, Way.Too.Much. 

Still, I don’t think any sane person would pay this amount, especially if there are several substitutes, and very good ones as well.

For instance, Nola is offering a Kilo of Kahk and Petite Four for only 160 EGP. However, some claim that they taste more like a cookie than kahk.

There is also Dukes, who also offers premium products, and they as well, are celebrating Eid earlier this year.

Another recommendation is Sedra, this is their third year in a row to be offering excellent Kahk, it is consistent with quite reasonable prices.

The thing is there are countless of other options, but one question remains, when will businesses stop taking advantage of the holidays? It is already apparent in Ramadan, what with all the tents, Iftar set menus and expensive Sohour.

Now, they are stealing the joy of the holiday, to earn more money.

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