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Why the #Trashtag Challenge Should Become a Trend in Egypt

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Social media challenges that go viral are often meaningless, or lacks a purpose. But this new challenge is one that should actually dominate the social media, globally and not just in the U.S.

The #Trashtag challenge is getting people from U.S to India sharing before and after photos of areas that were filled with trash, before getting cleaned. Thanks to the challenge, countless number of people are getting their hands dirty, cleaning up their neighborhood.

Even though the hashtag existed a few years back, it only took off a viral status, earlier this month when Byron Román shared a Facebook post encouraging “bored teens” to pick up litter.

He posted his own before and after photo showing a wooded area that had been filled with trash now cleaned with green garbage bags lined up on the ground.

This had indeed made a huge buzz on several social media platforms, in which thousands of people from across the globe responded to the challenge. Shares reached more than 331,000 times on Facebook and spread to other social media platforms.

An Instagram account named “trashtagchallenge” was also created; in order to share photos of the various initiatives. And it is looking OUTSTANDING!

“When teens get bored, that’s like the worst thing you can ever have — actually, any person being bored,” Román told Time magazine.

“So, I thought maybe someone will pick up the challenge and do something positive about it … We’re all in this together.”

Imagine if more teens around the globe took on this challenge. It’s not just about cleaning neighborhoods from the trash, but also about the concept of having such a positive trend going viral and encouraging the youth to do good deeds.

Along with sharing photos, social media users are enjoying participating in a challenge that is not only viral, but also serves their communities.

 

Entertainment

Russell Brand in Negotiations to Join Gal Gadot in ‘Death on the Nile’

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Russell Brand is currently in negotiations to take on a role in the film ‘Death on the Nile’ that is based on Agatha Christie’s novel, and to be directed by Kenneth Branagh.

‘Death on the Nile‘ will be the sequel to “Murder on the Orient Express’ which was brought to life by Branagh in 2017. This new adaptation will follow the famous detective Hercule Poirot while he investigates a murder that took place aboard a Nile cruise touring Egypt, with a love triangle as a bonus!

The movie is currently in pre-production and Russell Brand might be joining the cast soon that already includes Gal Gadot, Kenneth Baranagh and Leitia Wright.

Shooting is set to begin this September, with the movie set to hit theaters in October 2020.

 

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Celebs

Kylie Jenner And Kim Kardashian’s First Fragrance Will Finally Hit Shelves Soon!

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After four months of delay for the release of Kim and Kylie’s first fragrance together, they have finally announced the release date on Instagram and it is soon!

Taking to Instagram, the KKW Beauty founder wrote, “I’m so excited for my first ever @kkwfragrance collab with @kyliejenner!!! The collection features three lip-shaped bottles in red, pink, and nude for $40 each. I can’t wait for you guys to see how amazing these scents are!!! Launching to kkwfragrance.com on Friday, 08.23 at 12pm pst.”

The perfume will retail at Dhs146 and will hit shelves starting of next Friday 23 August at 11 PM.

The name of the fragrance hasn’t been announced yet, all we know is that the shape of the bottle which is an XL pair of lips. The perfume will be available in three different shades of pink.

 

 

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Lifestyle

Egypt to Construct First Ever Vertical Forest in New Capital

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Egypt will house Africa’s very first vertical forest in the New Administrative Capital, the forest will consist of three 30m by 30m cube-shaped apartment towers all covered in planted terraces.

According to a CNN report, the seven story-high buildings will be home for around 350 tress and 14 thousands shrubs of more than 100 species.

The vertical forest is designed by Italian architect Stefano Boeri, whom designs usually focus on including environmental implications in the hope of putting a limit to footprint. According to his website, the vertical forest scheme is a “project for the environmental survival of contemporary cities designed to promote the coexistence of architecture and nature in urban areas”.

The constructing of these three towers is set to be completed by 2023 and hopefully will be able to combat the side effects of pollution and help resolve the issue of climate change by covering the towers in greenery.

Stefano Boeri’s three cube-shaped vertical forest apartment blocks is a collaboration with Egyptian designer Shimaa Shalash, and also the Italian landscape architect Laura Gatti.

“There are many ways to make the city green, this vertical forest is a less expensive and faster way of dealing with climate change. The objective of the vertical forest is to limit pollution. These are small efforts, but they are very important. And making people plant trees is the best way to involve them.” Boeri said.

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