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White Care: Initiative Launched By “White Tissues Egypt” to Support the Egyptian Community



White Tissues

From its perspective of the social responsibility towards the Egyptian society and its commitment to support Egypt’s NGOs and institutions to combat this crisis, “White Tissues Egypt” launched the “White Care” Initiative.

The key objective is to provide the necessary assistance to a number of Ministry of Health hospitals in their fight against Coronavirus, and to help the medical sector to confront the virus and treat those who are infected, in addition to supporting Children’s Cancer Hospital Egypt 57357.

This initiative falls within White Tissue’s belief in the importance of Social Responsibility, especially given the enormous role the country plays in preventing the spread of Coronavirus and providing all available resources for this issue and “White’s” aim is to be one of the key partners of the crisis management.

“White Tissue’s” initiative involves three key axes to ensure that its efforts would reach a large number of recipients and achieve the expected benefits for the health sector and people.

The first axis of “White Tissue’s Initiative” is carried out through its collaboration with “Misr El Kheir Foundation” to engage in the “Protect Those Who Protect Us” Initiative to supply the White Army’s doctors, nursing staff and isolation hospitals with the company’s products.

Through the Initiative’s second axis, “White Tissue” provides medical supplies and tissue paper for Fever Hospital Imbaba, one of the hospitals of the Ministry of Health assigned to treat people infected with Coronavirus.

As part of its endeavors to assist and support Children’s Cancer Hospital 57357 in its fight against cancer, “White Tissue’s” third axis is to supply the hospital, with a quantity of tissue paper and sanitation aids, through the Association of Friends of Cancer Patients.

Commenting on this initiative, the founder and chairman of “White Tissue Egypt”, Mr. Hassan Akef, expressed his pride and joy in helping the Egyptian society and its institutions to overcome the current crisis by launching the “White Care” initiative, which looks forward to integrating with the efforts of the national institutions and supporting them through the private sector’s resources to overcome the current crisis.

He paid tribute to the role of Egypt’s White Army, and their efforts to raise awareness among the Egyptian community, to treat people with Coronavirus, and to put their lives at risk for the safety of Egyptians. Therefore, “White Tissues Egypt” was keen to care for and support the families of the medical staff through its “White Care” initiative, as well as to provide Fever Hospital Imbaba with health care and prevention supplies.

It is worth noting that “White Tissues Egypt” was founded in 2014 in Egypt, and is one of the leading manufacturers of 100% Egyptian-made personal care products.


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Adonis Releases Their 5th Studio Album ‘A’DA’




Lebanese indie-pop favorites, Adonis , complete the release of their highly anticipated fifth studio album ‘A’da’ (Enemies), with part three out now across all streaming platforms.

Part one and two of the release saw the group trending across Lebanon with live stream performances of their new work to delighted fans.

The final segment of the album, introduces  “Tabi’yi” , a fast-paced pop-rock anthem with hard-hitting drums and catchy guitar riffs, while “Jeet Kermalak”, a delicate ballad,  showcases a traditional middle eastern instrument, the Qanun, beautifully orchestrated alongside the smooth, soothing vocals of guest singer-songwriter, Dana Hourani.

“A’da” is described by the band as a love story between two young, impressionable characters, that unravels through the album tackling themes of nostalgia and lost futures, in an elusive, sometimes cruel, present.

Speaking about the album, lead singer-songwriter Anthony Khoury shared “each part of A’da not only explores a specific time in the characters relationship – how they grew together or apart – but also represents significant times that deeply influenced our songwriting and development over the years.


We celebrate our 10th anniversary this year, so we’re really excited to share an album we feel demonstrates who we are today, and explores the experiences that have shaped us as a band in Beirut.”

Artwork stills  from ‘Mouharrami”  and Moukhtalef lyric videos. Illustration  by Anthony Khoury, animation by Kook.


Released at the end of January, “Mouharrami” was a tone-setter for a new musical direction taken by the four musicians, with heavy 80s and 90s dance music influences weaving their way through the lively opening track.

Title track “A’da”, meanwhile, was accompanied by an intricately illustrated music video, which follows the band members as four retro video game characters, navigating through a dystopian Beirut in search of their stolen hearts.


The video was directed and illustrated by Omar Khouri, with art direction by the band’s long-time collaborator Nadim Hobeika.

Filled with downbeats of raging bass drums, shimmering guitar lines and sweeping synthesizers, this three-part album is complimented by the band’s signature Arabic lyrics, sometimes playful, sometimes poignant,  and always  a point of reference for their expanding fan base across the region.


“A’da” was produced by Sleiman Damien, between the months of August and November 2020, in an improvised studio in the seaside town of Batroun, where the band relocated just days after the August 4 Beirut Port explosion. “Tabi’yi” showcases a live performance music video shot in the same traditionally Lebanese setting.



During release weekend, Anthony Khoury, Adonis’ lead singer, also performed an exclusive stripped down set featuring vocals and piano as part of Embrace Lebanon’s initiative “Music for Mental Health”,  where he showcased Tabi’yi as a message of hope for those struggling through unprecedented times.


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Egypt’s Coptic Orthodox Church Suspends Services for One Month




Egypt’s Coptic Orthodox churches have announced the suspension of masses and other services in both Cairo and Alexandria as of Monday and the suspension will last for a month.

The suspension comes in light of the rising numbers of Covid-19 cases among clergymen and churchgoers.

The Coptic Orthodox Church on Saturday released an official statement that says the suspension includes Sunday’s schools, meetings, services and masses, and that priests in each church are allowed one mass weekly with a minimal presence and a maximum of five deacons only.

As for funeral services, they’re allowed to be held but with the participation of only one priest and one deacon and of course the family of the deceased. However, the halls that are designated for mourning services will be closed until the improvement of current conditions.

For Baptism services, the maximum number allowed are four member of the baby’s family.

The statement added that study at institutes and educational centres will carry on but with a reduced maximum of 25%.

As for the dioceses, each bishop get to decide what is most suitable to the health situation in his diocese, in partnership with the congregation of priests.

We urge all worshipers to remain safe and adhere to all the precautionary measures needed.




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The Oscars Will Be Held In-Person Telecast and Not Virtually




According to a report from Variety, the Oscars 2021 will be held in-person telecast and not virtually!

The Academy of Motion Picture Arts and Sciences has pushed the 73rd Academy Awards ceremony to the 15th of April next year, because by spring the theaters would be open again; allowing more movies to compete in the awards.

“The Oscars in-person telecast will happen,” Variety said on Tuesday, quoting a representative from the Academy.

“The Academy has done a walkthrough of the Dolby recently to see all the multiple options,” the report added, citing an awards publicist familiar with the situation.

The academy will of course be forced to cut down the number of attendees.

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