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White Care: Initiative Launched By “White Tissues Egypt” to Support the Egyptian Community



White Tissues

From its perspective of the social responsibility towards the Egyptian society and its commitment to support Egypt’s NGOs and institutions to combat this crisis, “White Tissues Egypt” launched the “White Care” Initiative.

The key objective is to provide the necessary assistance to a number of Ministry of Health hospitals in their fight against Coronavirus, and to help the medical sector to confront the virus and treat those who are infected, in addition to supporting Children’s Cancer Hospital Egypt 57357.

This initiative falls within White Tissue’s belief in the importance of Social Responsibility, especially given the enormous role the country plays in preventing the spread of Coronavirus and providing all available resources for this issue and “White’s” aim is to be one of the key partners of the crisis management.

“White Tissue’s” initiative involves three key axes to ensure that its efforts would reach a large number of recipients and achieve the expected benefits for the health sector and people.

The first axis of “White Tissue’s Initiative” is carried out through its collaboration with “Misr El Kheir Foundation” to engage in the “Protect Those Who Protect Us” Initiative to supply the White Army’s doctors, nursing staff and isolation hospitals with the company’s products.

Through the Initiative’s second axis, “White Tissue” provides medical supplies and tissue paper for Fever Hospital Imbaba, one of the hospitals of the Ministry of Health assigned to treat people infected with Coronavirus.

As part of its endeavors to assist and support Children’s Cancer Hospital 57357 in its fight against cancer, “White Tissue’s” third axis is to supply the hospital, with a quantity of tissue paper and sanitation aids, through the Association of Friends of Cancer Patients.

Commenting on this initiative, the founder and chairman of “White Tissue Egypt”, Mr. Hassan Akef, expressed his pride and joy in helping the Egyptian society and its institutions to overcome the current crisis by launching the “White Care” initiative, which looks forward to integrating with the efforts of the national institutions and supporting them through the private sector’s resources to overcome the current crisis.

He paid tribute to the role of Egypt’s White Army, and their efforts to raise awareness among the Egyptian community, to treat people with Coronavirus, and to put their lives at risk for the safety of Egyptians. Therefore, “White Tissues Egypt” was keen to care for and support the families of the medical staff through its “White Care” initiative, as well as to provide Fever Hospital Imbaba with health care and prevention supplies.

It is worth noting that “White Tissues Egypt” was founded in 2014 in Egypt, and is one of the leading manufacturers of 100% Egyptian-made personal care products.


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Memory of the City: New Initiative to Document Egypt’s Architectural Heritage




‘Memory of the City’ is the newest initiative launched by the Egypt’s Ministry of Culture with the aim of documenting the architectural identity of ancient areas in Egypt.

Minister Inas Abdel Dayem said that Egypt’s architectural heritage represent the history of civilizations and the formation of urban life and its development. 

Abdel Dayem further explained that Egypt’s rich architectural treasures are a product of various historic influences that all came together to form the country’s unique heritage.

Abdel Dayem further pointed out that the “Memory of the City” Initiative is a humanitarian and historical message with the aim of preserving the nation’s unique features.

Also worth mentioning is that the “Memory of the City” initiative includes launching a series of books that highlights areas with a great historical value, in addition to setting boundaries and foundations to preserve this rich history.

The series tells multiple stories of buildings, their residents, the community and environment. All of this comes as part of the Ministry’s efforts in preserving the identity of these Egyptian areas and shed the light on their significant part of the Egyptian cultural heritage.



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New Swine Flu With Pandemic Potential Found in China




A new type of swine flu has been discovered by Chinese researchers with the possibility of infecting humans and causing yet another pandemic! The study was released on Monday.

Scientists warn about the virus but for the time-being, they say that it doesn’t impose an immediate global threat.

The disease, knows as the G4 virus, is genetically descended from the H1N1 swine flu that caused a pandemic in 2009. G4 nowshows “all the essential hallmarks of a candidate pandemic virus,” said the study, published in the scientific journal Proceedings of the National Academy of Sciences (PNAS).

We know how scary this sounds but Dr. Angela Rasmussen, a virologist at Columbia University’s public health school, asked the public not to “freak out.”

“Our understanding of what is a potential pandemic influenza strain is limited,” she posted on Twitter. “Sure, this virus meets a lot of the basic criteria but it’s not for sure going to cause a hypothetical 2020 flu pandemic, or even be a dominant strain in humans.”

No evidence has shown yet that G4 could be transmitted from one person to another, perhaps the most promising sign so far, said Carl Bergstrom, a professor of biology at the University of Washington.

“This is not a *new* new virus; it’s been very common in pigs since 2016,” he tweeted. “There’s no evidence that G4 is circulating in humans, despite five years of extensive exposure. That’s the key context to keep in mind.”

However, researchers are warning the public that the virus is rising among large populations and could and could “pose a serious threat to human health” if not carefully monitored.
Transmission of the virus from pig to human could “lead to severe infection and even death,” said the study.
So should you be worried? For the time-being no but no one knows what this could mean for us in the future.

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Mounir to Perform at Cairo Opera House As Cultural Events Resume Mid-July




Egypt’s cultural activities will return in min-July with a 25% capacity in all facilities, the ministry of culture announced.

The ministry has already planned out for its comeback with renowned singer Mohamed Mounir set to perform the venue’s first concert after reopening.

Cultural events will return after being suspended for three months in light of the pandemic. Now, we’re about to be entertained once again but with all precautionary measures taken.

Minister of Culture Inas Abdel Dayem assured that all facilities will adhere to precautionary measures against the coronavirus.

In a statement, Abdel Dayem said that the resumption of cultural activities indicates Egypt’s ability to face challenges and cope with the virus.

She further explained that the 25% capacity will be enforced to all facilities and all measures will be taken, which includes applying social distancing and providing audiences with an educational guide to maintain public safety.

A committee will also be formed under the supervision of the ministry, to follow up on the implementation of these procedures at all cultural facilities.

The reopening decision includes all museums which are under the Ministry of Culture’s supervision, Cairo Opera House, art exhibitions, national circus shows, theatres, and cultural and intellectual evenings.

Mounir’s concert will be held on July 17th and is the artists first performance at the Cairo Opera House in 15 years!


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