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White Care: Initiative Launched By “White Tissues Egypt” to Support the Egyptian Community



White Tissues

From its perspective of the social responsibility towards the Egyptian society and its commitment to support Egypt’s NGOs and institutions to combat this crisis, “White Tissues Egypt” launched the “White Care” Initiative.

The key objective is to provide the necessary assistance to a number of Ministry of Health hospitals in their fight against Coronavirus, and to help the medical sector to confront the virus and treat those who are infected, in addition to supporting Children’s Cancer Hospital Egypt 57357.

This initiative falls within White Tissue’s belief in the importance of Social Responsibility, especially given the enormous role the country plays in preventing the spread of Coronavirus and providing all available resources for this issue and “White’s” aim is to be one of the key partners of the crisis management.

“White Tissue’s” initiative involves three key axes to ensure that its efforts would reach a large number of recipients and achieve the expected benefits for the health sector and people.

The first axis of “White Tissue’s Initiative” is carried out through its collaboration with “Misr El Kheir Foundation” to engage in the “Protect Those Who Protect Us” Initiative to supply the White Army’s doctors, nursing staff and isolation hospitals with the company’s products.

Through the Initiative’s second axis, “White Tissue” provides medical supplies and tissue paper for Fever Hospital Imbaba, one of the hospitals of the Ministry of Health assigned to treat people infected with Coronavirus.

As part of its endeavors to assist and support Children’s Cancer Hospital 57357 in its fight against cancer, “White Tissue’s” third axis is to supply the hospital, with a quantity of tissue paper and sanitation aids, through the Association of Friends of Cancer Patients.

Commenting on this initiative, the founder and chairman of “White Tissue Egypt”, Mr. Hassan Akef, expressed his pride and joy in helping the Egyptian society and its institutions to overcome the current crisis by launching the “White Care” initiative, which looks forward to integrating with the efforts of the national institutions and supporting them through the private sector’s resources to overcome the current crisis.

He paid tribute to the role of Egypt’s White Army, and their efforts to raise awareness among the Egyptian community, to treat people with Coronavirus, and to put their lives at risk for the safety of Egyptians. Therefore, “White Tissues Egypt” was keen to care for and support the families of the medical staff through its “White Care” initiative, as well as to provide Fever Hospital Imbaba with health care and prevention supplies.

It is worth noting that “White Tissues Egypt” was founded in 2014 in Egypt, and is one of the leading manufacturers of 100% Egyptian-made personal care products.


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Number of Coronavirus Cases Expected to Hit A Peak in 2 Weeks




According to a presidential advisor, Egypt will hit a peak of coronavirus infections in two weeks while another hypothetical model reviewed by the Minister of Scientific Research is suggesting that Egypt may start to record lower number of cases starting June 7th.

During the International Virtual Conference of Tanta University on Wednesday, Presidential Advisor for Health Affairs Mohamed Tag El-Din urged all institutions to join their forces against the novel COVID-19 virus.

The conference “Scientific Research Confronting COVID-19 and Future of the World after this Pandemic” ended on Thursday and discussed several stages of the virus.

Minister of Higher Education and Scientific Research Khaled Abdel Ghaffar stated earlier this month that cases might reach an estimate of 20K by May 28th and then gradually record lower numbers starting June 7th.

Just yesterday, Egypt recorded its highest number of coronavirus cases ever reaching more than 1,000 cases in just one day and 29 deaths.

Starting tomorrow, curfew regulations will be eased but we urge all citizens that with the expected peak to remain at home. Safe and sound.


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The Online Entertainment Calendar Brought to You By The Ministry of Culture




We know Eid this year isn’t the same as every year but thanks to the Ministry of Culture, they will keep as much entertained as they possibly can with the following program.

  • The Virtual tours of museums and exhibitions will carry on.
  • The Ministry of Culture’s publications, translations of international prints, and rare national historical documents will all be available for downloading and reading.


Eid al-Fitr celebrations will being at 2 p.m. on the first day of Eid al-Fitr and will continue throughout the entire Eid holiday, the program includes the following:

A number of shows of the National Circus for Children at 2 p.m.

“Start Your Dream to be the International Actor” project at 8:30 p.m.

Concerts for the stars Assi el-Hallani – Wael Jassar and Kazem el-Saher at 9 p.m.

The play “Lolli”, directed by Murad Munir, and starring Mohammed el-Helw, Faiza Kamal, Ahmed Maher, Sami al-Adl and Aisha al-Kilani.

The play “Seret Hob”, directed by Adel Abdo and starring Ehab Fahmy, Magdy Sobhi and Marwa Nagy.

The play “El Khalta El Sehreya Lel Sa’ada” [The Magic Mixture of Happiness], directed by Shadi el-Dali and starring Fatma Mohammed Ali – Mohammed Hefzy and Fahd Ibrahim at 10:30 p.m.

Selected episodes of “Fawazeer Cinema Egypt” [Cinema Masr Riddles] at 6 p.m.

The Eid program is part of the ministry’s Stay At Home. Culture Is Between Your Hands” initiative that started long ago with the crisis of coronavirus, the initiative has kept us both entertained and informed these past months.

Visit the Ministry’s official YouTube channel for all the entertainment programs that await you this Eid or check out their free cultural services provided by the official website of the ministry.

Happy Eid everyone! Remember stay safe and stay home.

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Liv Real Estate & Carousel Launch The First Ever Virtual Sohour




LIV Real Estate and Carousel decided to do something a bit different this year by planning their FIRST EVER VIRTUAL SOHOUR.

This Ramadan they decided to flip things a bit since the world is flipped already! The Sohour was ONLINE, due to the difficult times the world is going through…

Disco Misr, Marwan Younis, Khaled Mokhtar, Abdoul and many more along with Egypt’s top real estate developers came along to enjoy the virtual Ramadan spirit and lively vibes!

Guests were all smiles and ready to mingle on ZOOM as they enjoyed their Sohour meals together prepared with love by Taghmisa, shared some laughs and got into a singing contest while indulging in the sultry tunes of singer Osama El Hady as well as learning some new card tricks from our favorite magician Shico Emad!

Carousel and LIV partnered up with Bites to ensure their trained and sterilized team will deliver the delicious Sohour goodies and they did right on time for the guests’ tummies and taste buds to be satisfied.

Also, a voucher from ‘Vibes’ gym for the guests to enjoy their online classes for 2 whole weeks. A stress ball from ‘FootPark’ which will hopefully eat their stress away and keep them entertained, whom also promised the guests an amusing party when things get back to normal at their enjoyable premises.

And in an effort to give back to the community ‘LIV’ dedicated part of their marketing budget usually spent on their Annual Sohour to the Egyptian Food Bank whom they’ve also partnered up with to raise awareness about their initiative ‘Supporting Day labor, is a Social Responsibility’ to help and support families that were affected by the Covid-19 pandemic.

Egyptian Food Bank respectable and Head of Marketing Communication ‘Yara El Narsh’ joined the Zoom event and was very keen to explain the campaign’s cause and details to the guests and answer any questions.

Carousel’s CEO Daliah Galal and LIV CEO Khalil Abdallah thanked the guests and partners added that though it was challenging to put together this first of its kind event, it was totally worth it to be able to get friends and partners together and celebrate through these difficult times, while ensuring to follow health and safety measures and inspire more companies and individuals alike to continue practice social distancing as well as help raising awareness about the role the Egyptian Food Bank by sharing their donation channels in an effort to give back to the community.


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