Lifestyle
White Care: Initiative Launched By “White Tissues Egypt” to Support the Egyptian Community

Published
3 years agoon

From its perspective of the social responsibility towards the Egyptian society and its commitment to support Egypt’s NGOs and institutions to combat this crisis, “White Tissues Egypt” launched the “White Care” Initiative.
The key objective is to provide the necessary assistance to a number of Ministry of Health hospitals in their fight against Coronavirus, and to help the medical sector to confront the virus and treat those who are infected, in addition to supporting Children’s Cancer Hospital Egypt 57357.
This initiative falls within White Tissue’s belief in the importance of Social Responsibility, especially given the enormous role the country plays in preventing the spread of Coronavirus and providing all available resources for this issue and “White’s” aim is to be one of the key partners of the crisis management.
“White Tissue’s” initiative involves three key axes to ensure that its efforts would reach a large number of recipients and achieve the expected benefits for the health sector and people.
The first axis of “White Tissue’s Initiative” is carried out through its collaboration with “Misr El Kheir Foundation” to engage in the “Protect Those Who Protect Us” Initiative to supply the White Army’s doctors, nursing staff and isolation hospitals with the company’s products.
Through the Initiative’s second axis, “White Tissue” provides medical supplies and tissue paper for Fever Hospital Imbaba, one of the hospitals of the Ministry of Health assigned to treat people infected with Coronavirus.
As part of its endeavors to assist and support Children’s Cancer Hospital 57357 in its fight against cancer, “White Tissue’s” third axis is to supply the hospital, with a quantity of tissue paper and sanitation aids, through the Association of Friends of Cancer Patients.
Commenting on this initiative, the founder and chairman of “White Tissue Egypt”, Mr. Hassan Akef, expressed his pride and joy in helping the Egyptian society and its institutions to overcome the current crisis by launching the “White Care” initiative, which looks forward to integrating with the efforts of the national institutions and supporting them through the private sector’s resources to overcome the current crisis.
He paid tribute to the role of Egypt’s White Army, and their efforts to raise awareness among the Egyptian community, to treat people with Coronavirus, and to put their lives at risk for the safety of Egyptians. Therefore, “White Tissues Egypt” was keen to care for and support the families of the medical staff through its “White Care” initiative, as well as to provide Fever Hospital Imbaba with health care and prevention supplies.
It is worth noting that “White Tissues Egypt” was founded in 2014 in Egypt, and is one of the leading manufacturers of 100% Egyptian-made personal care products.
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Entertainment
Le Méridien Cairo Airport Invites Travellers To Savour The Beauty Of Golden Hour This Summer Season

Published
12 months agoon
June 11, 2022

Au Soleil Stay Package at LE MÉRIDIEN CAIRO AIRPORT

Somabay geared itself up with a very special Eid week, with traditional offerings ready to go. An extremely unique activation program was held on the shores of the Red Sea. From the 2nd till the 7th of May, Somabay created a vacation like no other during Eid Al-Fitr.
Being well-renowned as a trendsetter in all-new activities, Somabay was able to create an experience for adults, parents and especially kids during the festivities, featuring new activations at Sobar and S.Cape Beach Club. In addition, Somabay launched its opening of new projects: Playpark, a kids’ entertainment hub that offers some distinctive activities, the launch of Floodlit Footgolf for the first time by the Red Sea and BayFit, as well as the new fitness studio by the Marina.
The entertainment program included DJs, stamina sports & fitness sessions, yoga classes, family bonding activities, and Nilco kids’ fun activities with the new launch of the Soma Raceway Go-Karting track.
The exceptional week witnessed a one-of-a-kind experience to captivate and entertain Somabay guests all week long; featuring Carolina Karam – a Lebanese singer for an unforgettable night.
Entertainment
Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt

Published
1 year agoon
May 9, 2022
In Cooperation with Red Bull, Ignite Egypt & Allianz Egypt with the Aim to Raise Donations for Spinal Cord
Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt
Cairo – May 8, 2022: Cairo Festival City (CFC), an affiliate of Egypt’s leading real estate developer Al Futtaim Group Real Estate (AFGRE), hosted the “Wings for Life” marathon, which is taking place for the first time in Egypt. Taking place in cooperation with Red Bull, Ignite Egypt and Allianz Egypt, the event aims to support research to find a cure for spinal cord injury, one of the world’s most severe injuries and the most expensive to cure.
“Wings for Life” world run is a global running movement that was inaugurated in 2014 by the Wings for Life not-for-profit spinal cord research foundation. Supported by Red Bull, the marathon annually takes place all over the world simultaneously during the first week of May, with the participation of professional athletes, runners, and wheelchair participants from across the world. The global movement aims to collect funds to support cutting-edge research to find a cure for spinal cord injury and raise awareness about the risks of spinal cord injury.
Cairo Festival City is committed to host several events and marathons to raise awareness on different diseases and collect funds to support finding a cure for them. These events include the “Run for a Heart” marathon that aimed to raise funds for child’s heart diseases, and “Run for a Cure” marathon that aimed to raise awareness among women about early detection of cancer and supported efforts toward treatment.
About Cairo Festival City
Cairo Festival City’s lifestyle and amenities truly captivate the world’s attention, while setting a higher benchmark for integrated mixed-use community living, with many choices at hand. Setting the best example of a self-sustaining eco-friendly “City within a City”, CFC offers remarkable experiences for every resident, tenant and visitor with its avant-garde villas, lavishing apartments, high-end administrative offices, elite shopping mall, world-class hotels, international school, sports hub, state-of-the-art service centers, and sophisticated automotive park.


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