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Unforgettable Eid Celebration at Somabay



Somabay geared itself up with a very special Eid week, with traditional offerings ready to go. An extremely unique activation program was held on the shores of the Red Sea. From the 2nd till the 7th of May, Somabay created a vacation like no other during Eid Al-Fitr.

Being well-renowned as a trendsetter in all-new activities, Somabay was able to create an experience for adults, parents and especially kids during the festivities, featuring new activations at Sobar and S.Cape Beach Club. In addition, Somabay launched its opening of new projects: Playpark, a kids’ entertainment hub that offers some distinctive activities, the launch of Floodlit Footgolf for the first time by the Red Sea and BayFit, as well as the new fitness studio by the Marina.

The entertainment program included DJs, stamina sports & fitness sessions, yoga classes, family bonding activities, and Nilco kids’ fun activities with the new launch of the Soma Raceway Go-Karting track.

The exceptional week witnessed a one-of-a-kind experience to captivate and entertain Somabay guests all week long; featuring Carolina Karam – a Lebanese singer for an unforgettable night.

It's Just me, Akram Moftah typical cancer radio announcer crazy about cinema, photography, videography, soccer, Radio, internet, marketing, cars.

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Le Méridien Cairo Airport Invites Travellers To Savour The Beauty Of Golden Hour This Summer Season



This summer season, LE MÉRIDIEN CAIRO AIRPORT is helping sun-seekers savour the good life and the beauty of Golden Hour with its own take on Le Méridien Hotels & Resorts’ global brand programme, Au Soleil by Le Méridien.
Personifying the laid-back elegance of European summers and the allure of the Côte d’Azur, this season’s global programme revolves around ‘Golden Hour,’ the magical hour at the end of the day under the sun – a sacred moment in time to slow down and indulge in simple pleasures through all the senses.
Beginning June 2022 LE MÉRIDIEN CAIRO AIRPORT will invite travellers to soak in the summer season and Golden Hour, both on- and off-property:
The Hotel will feature a How to Summer Guide, dedicated Petit Plates menu offering Mediterranean inspired mini baguettes perfectly paired rosé spritzers and aperitifs, part of the brand’s signature Sparkling Programme. In addition, Le Méridien is bringing modern twist to classic games traditionally enjoyed outdoors during warm weather days such as the iconic backgammon, as well as, poolside chess and other timeless summer pastimes both to-go and as an oversized option, inviting guests to linger a little longer, with an exclusive warm weather soundtrack, curated by French Bossa Nova collective Nouvelle Vague.
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Beginning June 1 through October 31, LE MÉRIDIEN CAIRO AIRPORT will offer a special Au Soleil stay package that includes daily breakfast and a complimentary Le Scoop by Le Méridien gelato or sorbet, Au Soleil brunch and Au Soleil movie night every weekend
On-Property Experiences that Salute Golden Hour
From relaxing rosé and backgammon to bronzing in the afternoon sun, travellers visiting LE MÉRIDIEN Cairo Airport will be able to capture the spirit of Au Soleil in a variety of ways:
● A dedicated Petit Plates menu, offering Mediterranean-inspired mini baguettes and local light bites – from oysters to grilled fish – all with perfectly paired rosé spritzers and aperitifs, part of the brand’s signature Sparkling programme.
● A modern twist to classic games traditionally enjoyed outdoors during warm weather days, such as the iconic seaside pastime of backgammon, as well as tic-tac-toe, poolside chess and chic modernist-style Jenga sets.
Le Scoop by Le Méridien, featuring various flavors of gelato and sorbet – incorporating authentic ingredients like bright green pistachios from Sicily, as well as fragrant vanilla beans from Madagascar – reminiscent of a glamourous, sunny summer spent on the French Riviera. Le Scoop is designed to be enjoyed while taking part in the European summer tradition of a “passeggiata” to unlock the destination’s locale. “Passeggiata” is an Italian term referring to a traditional evening stroll in the town’s piazza.
● An exclusive summer soundtrack, curated by French Bossa Nova collective Nouvelle Vague, inviting guests to lounge a little longer.
● A distinctive on-property design aesthetic, evoking the spirit of Au Soleil and the playful glamour of endless European summers for travellers all year round.
● A How to Summer Guide that captures the unspoken rules of a perfect day Au Soleil, whether on the beach or in the town, including Sun Safety tips from the brand’s amenity partner MALIN+GOETZ.

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Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt



In Cooperation with Red Bull, Ignite Egypt & Allianz Egypt with the Aim to Raise Donations for Spinal Cord
Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt

Cairo – May 8, 2022: Cairo Festival City (CFC), an affiliate of Egypt’s leading real estate developer Al Futtaim Group Real Estate (AFGRE), hosted the “Wings for Life” marathon, which is taking place for the first time in Egypt. Taking place in cooperation with Red Bull, Ignite Egypt and Allianz Egypt, the event aims to support research to find a cure for spinal cord injury, one of the world’s most severe injuries and the most expensive to cure.

“Wings for Life” world run is a global running movement that was inaugurated in 2014 by the Wings for Life not-for-profit spinal cord research foundation. Supported by Red Bull, the marathon annually takes place all over the world simultaneously during the first week of May, with the participation of professional athletes, runners, and wheelchair participants from across the world. The global movement aims to collect funds to support cutting-edge research to find a cure for spinal cord injury and raise awareness about the risks of spinal cord injury.

Cairo Festival City is committed to host several events and marathons to raise awareness on different diseases and collect funds to support finding a cure for them. These events include the “Run for a Heart” marathon that aimed to raise funds for child’s heart diseases, and “Run for a Cure” marathon that aimed to raise awareness among women about early detection of cancer and supported efforts toward treatment.

About Cairo Festival City
Cairo Festival City’s lifestyle and amenities truly captivate the world’s attention, while setting a higher benchmark for integrated mixed-use community living, with many choices at hand. Setting the best example of a self-sustaining eco-friendly “City within a City”, CFC offers remarkable experiences for every resident, tenant and visitor with its avant-garde villas, lavishing apartments, high-end administrative offices, elite shopping mall, world-class hotels, international school, sports hub, state-of-the-art service centers, and sophisticated automotive park.

check Cairo festival city website

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A few questions with the superb dentist Dr. Ahmed Essam



What is your greatest success as a dentist?

Q1: The greatest success as a dentist to me is when I see the patient’s joy after his life has changed, whether it is because we gave him/her a smile makeover or a new smile. In addition, if the patient had a problem for a while and has been to several dentists and could not solve it, and we were the reason to solve it, provide the proper treatment plan and treat him/her. The joy the patient has is considered the greatest achievement of my career. It makes me feel successful.

What would you do if a patient disagreed with your assessment of his or her dental health?

Q2: When a patient is not convinced with their treatment plan or when him/her have a certain point of view and they have been around and asked. Therefore, if they see that a certain treatment plan is right for them and I see otherwise and is not 100% right or right for his/her case, I explain to them all the options. In addition, I would also point out the pros and cons of the treatment. I also talk to them in depth about the treatment plan, even if it is going to take an hour in the first session. If they got convinced, then great, if they weren’t convinced I start showing them the result before I start working as a mock up, digitally or analog or even with pictures on the computer if they got convinced I proceed with my suggested treatment plan, if they weren’t convinced I have two options which are if the treatment is acceptable but I do not see it as the best option, the patient signs a consent sheet that they want to proceed with their chosen treatment plan even after every other option was thoroughly explained to them. The second option is if the treatment plan is not appropriate for the patient based on studies, then I tell him or her I will not proceed with the treatment at all.

As a dentist, you may have to treat patients who are deeply uncomfortable or even afraid of getting dental work done. How do you make patients feel comfortable, safe and relaxed while working with you?

Q3: First, of course, no one likes dentists, and a lot of people are usually frightened from the visit because of the pain, old experiences, and the procedure itself regarding the many devices used. Therefore, that is normal. The secret is in the diagnosis session with the specialized doctor and that is why we give the first session of the patient the most importance. Because we listen carefully to what the patient complains of, there is a possibility that the patient cannot accept the doctor, has a problem, has a bad experience from something specific, the anesthetic injection, and the pain that accompanies it, the syringe poke. In addition, there are also people that have a phobia of the chair in the clinic. Therefore, all that shows in the first session from the talk we have with the patient and how well we listen to them. Following that, we start to highlight the patient’s fears, what scares them the most from dentists; what he/she hates the most about the dentist’s clinic and makes him ignore going to the dentist. Therefore, we try to overcome that problem by showing him the opposite of what he thinks. As well as being keen about his specific fear until it is an experience that can be accepted by the patient. In addition, we also change his point of view on the dentist’s clinic or the dentist himself, and that is also one of our hardest moments.

How would you determine when dental X-rays are needed, and how would you conduct this procedure?

Q4: The dental examination or the diagnosis is not built around the doctor, there are several factors to reach the right diagnosis. Firstly, the patient’s complaint. Secondly, the dental examination itself, which requires me checking up the teeth with my eyes, loupes or with the microscope. Thirdly, the X-rays, the X-rays, are a crucial part of the tools responsible for an accurate diagnosis. I cannot say when I can use the X-ray and when can I not, it’s not an option. Therefore, there must be an X-ray. It differs if the X-ray is only a panorama and is enough, or a periapical X-ray or a cone beam X-ray. Therefore, it differs from one procedure to another, but it is impossible to build a complete diagnosis without seeing the X- ray, seeing the patient, hearing his complaint, and taking his pictures. In conclusion, the diagnosis must always include an X-ray.

Tell me more about yourself, why did you choose dentistry as a career?

Q6: When I talk about my specialty, which is make overs, beautifying or full-mouth rehab with implants or prosthesis. The patient comes to the clinic often with issues that include pain and just general problems with their teeth. In addition, the patient also complains about his/her self-esteem because of how their teeth look or the function of them not being able to eat etc. So, when I reach a successful outcome with the patient of them being able to eat and them regaining their confidence and being happy, as well as their teeth looking natural. That is what made me love the career more and hold on to it more, no matter how long the treatment process is or no matter how much it is tiring; that is the result that makes me happy and makes me want to continue in this career, and that is why I chose it.

What is your vision for the future of your clinic?

Q7: Regarding my vision for superb, I won’t be cliché and say that I want us to be the best clinic there is, but my vision is to change the thought of dentistry in Egypt. That is that at the end of the day we are doctors, and that is why it’s crucial that not everything we do is about selling. I do not sell a service; I am not a merchant, and I don’t have a commodity to sell. The most valuable thing I present is the dental health and the health of human beings, and that is the most valuable thing god gave us and ordered us to take care of. Therefore, that is my vision, which is to change the thought of dentistry. I do not sell a commodity. At the end of the day, I am a doctor and I need to treat patients the right way and change the thought of treatment here. At the same time, my vision is to also change the thought of being scared from the dentist and to change the thought of people thinking that they need to go to the dentist only when they are in pain or that they look at going to the dentist in a financial sense, meaning that they feel they are going to pay a lot of money or that they are being scammed. In conclusion, all of that is what I want to change according to my vision. Also, the reason for me naming the clinic superb is to be superb at everything we do as a team that presents all dental services in one place, as well as presenting interdisciplinary dentistry, meaning that not only one doctor checks up on you. but there’s also more than one specialist that will work with you to reach the best treatment plan and best outcome you can reach.

What have you done to prepare for a career in dentistry

Q9: I am a medical graduate and Oral and Dental Surgery from Al Qahera University; after that I became a fellow of the Royal College of Surgeons of England. I took more than 300 accredited hours from different academies like the American and European academy. In addition, I also went to the college of cosmetic dentistry. I also have more than 250 hours accredited from the American Academy of implant ologist or Implantology Association in teeth implants and full mouth rehab. I believe that knowledge is endless. Therefore, every day, especially in dentistry something new appears. Every day we discover that something we used to do from 2 or 3 years now evolved and that something (technique) is not right anymore. So being always updated and always learning and always seeing new things is the most important thing. So, I still have a lot to educate myself on and I still have a lot of more knowledge to gain.

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In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel

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