The hashtag #StandWithCreatives has been going viral among celebrities, public figures and creatives, it is one for a good cause that aims at supporting artists and creatives whom businesses have been affected by the pandemic.

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I #standwithcreatives ❤️ – In times of uncertainty it’s important to connect and support each other that’s why I #standwithcreatives to promote the diverse creativity in the MENA region. – If you’re a designer based in the Mena region or know one whose business has been impacted by #covid19 head to @fashiontrustarabia to learn more

A post shared by Karen Wazen Bakhazi كارن وازن (@karenwazen) on Apr 16, 2020 at 10:14am PDT

The campaign launched by Fashion Trust Arabia, was intended to shed the light on creatives but what happened instead is that a supportive community resulted from the campaign.

Designers, artists, creators have all gathered their voices together and used their influential platforms, to highlight their creative fellow colleagues and raise awareness on the cause.

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A word from #FTA Co-chair #TaniaFares: We are so grateful and overjoyed with the response #StandWithCreatives has recieved. When this campaign was launched, it was intended to shed light on creatives. What has happened instead is the beautiful creative community that the #MENA region holds, have gathered together and shown the true beauty in creativity. Designers, artists, creators have all gathered their voices together, and used their influence to highlight their creative colleagues. This is all thanks to YOU. To keep the spirit going, I call on @Imaanhammam @CarolineIssa @HendSabri @Noor @HassanHajjaj_larache @TaraEmad and @Jessicakofficial to join me and #StandWithCreatives.

A post shared by Fashion Trust Arabia (@fashiontrustarabia) on Apr 17, 2020 at 4:54am PDT

With the devastating impact that COVID-19 has imposed on the fashion scene, it has affected the lives of many, but Fashion Trust is hopeful that ‘all artists will rise to the occasion and lead the way through supporting communities and bringing the beauty of our region to life through creativity.’

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#StandWithCreatives is a #FTA campaign born out of these uncertain times calling on all creative entities in the MENA region to stand together, unified. #StandWithCreatives relies on your help through a digital movement in spreading awareness and promoting creatives, alongside a fund targeted towards designers based in the MENA region, impacted by COVID-19. Hit the link in our bio to find out more. ولدت هذه الحملة خلال هذه الأوقات الغير اعتيادية و تدعو جميع المبدعين في منطقة الشرق الأوسط و شمال أفريقيا ان نقف معا موحدين. الشركات الشابة التي تأثرت بفيروس كورونا بمساعدتكم، هذه الحملة ستعطي الصناعة و المصممين الفرص المتاحة التي يستحقونها. #standwithcreatives #FTA #FashionTrustArabia #SupportRegionalTalent #MiddleEast #NorthAfrica

A post shared by Fashion Trust Arabia (@fashiontrustarabia) on Apr 14, 2020 at 3:36am PDT

The campaign will help give the exposure and recognition that aspiring creatives deserve. “By joining the campaign, you would be enabling one of the most essential aspects of life: creativity.”

How to take part? Well, if you have an influencing platform, you can use it to help spread the message, head over to Fashion Trust Arabia website now to follow the lead of many others.

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Join us, won't you? This is a call to all creative entities in the #MENA region to highlight the incredible talent our region is bursting with. Hit the link in our bio to find out everything you need and #StandWithCreatives #FTA #FashionTrustArabia #FTAprize #Fashion #Design #SupportRegionalTalent #ArabDesigners #Worldwide #SupportLocal

A post shared by Fashion Trust Arabia (@fashiontrustarabia) on Apr 15, 2020 at 11:07am PDT

If you are a designer based in the MENA region and your business has been impacted by COVID-19, the #StandWithCreatives Fund will soon be available. So stay tuned for the announcement regarding applications and eligibility details.

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If you are a designer based in the #MENA region and your business has been
impacted by COVID-19, the #StandWithCreatives Fund will soon be available.
Head to fashiontrustarabia.com regarding applications and eligibility details. إذا كنت مصممًا مقيمًا في منطقة الشرق الأوسط وشمال إفريقيا وكان عملك تأثر بـ COVID-19 ، سيكون صندوق #StandWithCreatives قريبًا متاح. توجهوا إلى fashiontrustarabia.com بخصوص الطلبات وتفاصيل.

A post shared by Fashion Trust Arabia (@fashiontrustarabia) on Apr 14, 2020 at 5:22am PDT

Here are some of the celebrities and influencers who have taken part in the campaign.

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In times of uncertainty, it’s important to connect and support each other, that is why I #StandWithCreatives, to promote the diverse creativity in the #MENA region. @eliesaabworld nominated me, and
I call on @nadinelabaki , @nellykarim_official , @rymsaidi to join me in promoting creativity.

A post shared by Nancy Ajram (@nancyajram) on Apr 14, 2020 at 8:43am PDT

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Challenge accepted @mayadiab and @falmomen – In those times we should all #StandWithCreatives #FashionTrustArabia – I call upon @cyrineanour @ahlamalshamsi @hibatawaji

A post shared by Nour Arida (@nouraridaofficial) on Apr 16, 2020 at 2:33am PDT

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Following my darling @azzafahmy's post yesterday; I too have wholeheartedly always stood with all the amazing Arab designers (dresses, jewelery, shoes, bags) I wore on so many Red Carpets, I too #StandWithCreatives. Let's stand tall with them today to support them through these exceptionally challenging times, supporting the @fashiontrustarabia initiative 🙏🏼 I look forward to a red carpet look in a future not too far away where I’d be wearing #ArabDesigners again from head to toes 👗👠👜 Virtual hugs to all my talented friends out there ❤️ #COVID19 #FashionDesigners

A post shared by Raya Abirached (@rayaofficial) on Apr 17, 2020 at 10:33am PDT

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"In times of uncertainty, it's important to connect amd support each other, that is why We #StandWithCreatives, to promote the diverse creativity in the #MENA region. We call on @carmenbsaibes @rayaofficial @maisonrabihkayrouz @randafahmydesigns @bokjadesign to join me in promoting creativity. Also, if you're a designer based in the MENA region or know one whose business has been impacted by #COVID19, head to @fashiontrustarabia to learn more."

A post shared by Azza Fahmy Jewellery (@azzafahmy) on Apr 16, 2020 at 11:17am PDT

Throughout the beginning of the Coronavirus, many industries had suffered greatly. For instance, the Tourism industry had suffered tremendously due to the halting of flights.

Another industry that has faced severe loss is the Fashion Industry due to staff layoffs, production halt, and closed stores. Many people have stopped purchasing clothes altogether because of the tight budget they have set from themselves.

Which is why, in critical times like these, people are trying to give as much as they can and offer extensive resources to help out the people that are in deep need as well as employees.

Believe it or not, Ralph Lauren has pitched in by donating $10 million for COVID-19 relief. It was a very noble move for him to be donating such a large amount to help out his people. So far, this donation has been the largest among American Fashion brands.

Other fashion leaders have been contributing in other ways such as creating masks, hand sanitizers, and much more. For instance, Egyptian local fashion king Kojak has created his own line of masks to donate to Al Abassiya hospital.

Other known brands such as Prada, Brandon Maxwell,Estee Lauder, and much more have joined together to help find contributions for this pandemic outbreak which is very kind and genuine of them to be doing so.

The donations that have been made by Ralph will go to the World Health Organization’s Solidarity Response fund. In return, WHO will be offering financial aid to the Ralph Lauren Employees due to the rough circumstances if their situation.

Another contribution will go to the company’s very own fund, Pink Pony, a cancer fund to support cancer institutions whom are extremely vulnerable at this time of the pandemic.

Aside from that, Ralph Lauren is also currently working on assessing the technical requirements for isolation gowns and medical masks to help protect being transmitted with the COVID-19, in hopes of supporting people globally.

 “At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. In the past weeks and months, that spirit has never wavered,” Lauren said in a statement. “We believe that no matter who you are or where you are from, we are all connected. That is why we are taking significant action to help our teams and communities through this crisis.”

Ever wanted to explore your potential even more and expand your area of expertise? Well, now is the perfect chance for any of us who want to discover their talents by learning something new and developing our skills.

Take this quarantine as an opportunity for you to learn the basics of fashion design and let’s be honest, we all wanted to become fashion designers at some point in our lives so why not start now?

Start today actually by enrolling in one of the following online courses that will teach you the basics of fashion designing, completely for free!

Fashion as a design

Fashion as Design focuses on a selection of more than 70 garments and accessories from around the world, ranging from kente cloth to jeans to 3D-printed dresses. This course will give you a closer look on what you wear, why you wear and how it’s made, you will get to listen to a number of designers, makers, historians, and others working in the field of fashion.

Enrollment is for free and the course starts today, click here for more details.