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TOP Spring/Summer Sunglasses 2018



Dior Stellaire

the totally new shape of Dior, oversized yet with mirror lenses and with a wide variety of colors.  It’s very delicate, edgy and sophisticated.

Personally, I have a crush on it as Dior changed totally their previous years styles and go far away from the cat eye shape. And hereunder is the official campaign picture

Fendi Run Away FF

Yes Yes, Gigi Hadid is the campaign face and yes Fendi changed the cat eye with mirrors and go to the round shape. We all know that Gigi Hadid Is the new trend setter for the fashion world and many many brands collaborate with her to do a special line under her name so Fendi decided to make her the new face for their new Run Away FF Sunglasses.

We can clearly see the FF on the lenses which make the sunglasses very unique as if they watermarked it in an obvious way. I love it and I will buy it very soon. Those babes will be my sunglasses for this summer.

Jimmy Choo Elva

Jimmy Choo goes out of the box with a unique design for spring summer 2018 with the new round shape and an edge on the side of the glasses.  It’s very different from all the other brands models and has several colors and options which suit every skin tone.



Marc By Marc Jacob

Marc by Marc Jacob sunglasses are unique yet different. Following the cat eye trend but till differently with the uncompleted frame showing the lense from the edge of the glasses make it very dairy and sexy. I am a lover of Marc Jacob brand specially their latest collection as they give us unique, different  and dairy pieces from the other high end brands. They have many colors variety from their latest model.

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Lefties Opens First Store In Egypt



Affordable fashion brand Lefties launches in Cairo
Inditex Group’s affordable fashion brand for all ages, Lefties makes its debut in Egypt with their first store in Mall of Arabia on the 13th of July followed by Citystars on the 16th of July. The space spans over 1,400 square meters (at Mall of Arabia) and (1,200 square meters (at Citystars) and showcases their signature range of Men’s, Women’s, Kids and enfant wear, as well as Denim and Sportswear lines.

The new retail space adopts a very open concept, where Lefties enhances the inner space and the visual displays within. A clean, refined design seeking elegance, warmth, and a timeless lasting store concept.

Its large façade is entirely open to merge the store with the mall, welcoming all the people in the place to visit Lefties as they walk thru the mall.

Middle East is a priority market for the brand and Egypt will be the 9th opening for Lefties after Spain, Portugal, Mexico, Qatar, Morocco, Saudi Arabia, Tunisia and UAE.
About Lefties:
Lefties is one of the main affordable fashion companies in Spain. It currently operates in 9 markets – Spain, Portugal, Mexico, Qatar, Saudi Arabia, Morocco, Tunisia, UAE and Egypt – with a network of more than 157 stores. It is part of Inditex Group, one of the largest distribution groups in the world. Lefties is aimed at all types of people and all ages. The company has items for women, men, girls, boys and babies, which all have their own footwear and accessory lines. Lefties also offers Denim and Sportswear collections. The Lefties business model focuses on designing, manufacturing, distributing and selling through an extensive network of own stores and franchises.

About Azadea Group Holding SAL:

AZADEA Group is a premier lifestyle retail company in the Middle East and Africa. Since its inception in 1978, the Group has developed a substantial network of more than 600 retail stores representing 35+ leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. With over 10,000 employees, AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates, along with an online retail experience website
For more information about AZADEA Group, visit

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Park St. Fashion Edition Concludes Four Days of Extravagance



Wrapping up four days of fashion-fueled shenanigans, Park St. Fashion Edition delivered a true extraordinary experience. Gathering the crème du la crème of the fashion industry across the region, the event’s long list of featured brands included the likes of PAOLOBONGIA, Sarah’s Bag, DJihan Jewelry, Dalida Ayash, Kojak, Dima Jewellery, Okhtien, Diam Jewellery, Exi Jewelry, Miryam Labiad’s Mimia Leblanc, Soraya and Hollywood’s favorite Kuwaiti brand – Marzook, which premiered their coveted new collection for the first time in Egypt. More importantly the packed schedule did not allow a mere moment of boredom. Between Faith Connexion’s first fashion show in Egypt to Nicolas Jebran’s unprecedented announcement – Sheikh Zayed’s Park St. was certainly the fashion industry’s center of attention.

Needless to say that the event’s guest list extended to include the region’s biggest stars and style influencers, who engaged with the crowd through a series of workshops and talks. Youssra, Dorra Zarrouk, Cyrine Abdelnour, Lojain Omran, Lara Scandar, Jihan Allama, Fozaza, Paola El Sitt, Zoya Sakr, Aline Watfa, Rasha El Khawly, Mai Galal, Khalil Zein and Andrew Leister were spotted mingling, sharing their valuable expertise and snapping pictures for the gram.

The eventful four days also witnessed an orchestrated series of events and activities. Announcing the eminent opening of his very first café and restaurant at Park St, in Egypt – Nicolas Jebran certainly created many headlines. The Haute Couture designer revealed the details of this unprecedented project through an exclusive press conference in attendance of the event’s prestigious guests.

In parallel, Faith Connexion’s very first fashion show in Egypt forced inescapable mindful engrossment as the entire crowd regarded each creation with the utmost admiration. The 30 minute show featured the French brand’s latest collection, eliminating the boarders between the city of light and Cairo.
Karim El Hayawan and Hend Ghorab’s love letter to fashion photography, A Visual Dialogue, featured 20 of Egypt’s finest photographers. The art exhibition attracted an on-going daily traffic of fashion enthusiasts who were captivated by the striking visuals. Moreover, The Arab African International Bank kept everyone giddy with excitement as they granted lucky winners the gift of shopping till dropping. Offering vouchers worth of $2500, the bank definitely knew how to lavishly celebrate fashion.

Taking place between the 5th and 8th of June, the event was powered by the Arab International African Bank and sponsored by a number of true fashion supporters, including Yessayan, Damas, Tony Jewellery and Watches, Michael Oro Jewellery, George Nassim, Chez Richard, Whity Dental by Dr. Mohamed Emad, Schön Clinics, Noun by Beit Nadia, Ezz Elarab, Samsung and Egypt Air.

About Socialista
A female-led events company, Socialista is a true industry shaker that aims to bring a new vision for fashion, art and entertainment events across the Middle East. Founded by Yasmine Sarwat and Salma Fathalla, the company is notorious for its thought-through gatherings, which bring the finest acclaimed experts as well as the most promising talents under one roof. Determined to position Egypt as a global fashion destination, the duet aims to explore the country’s style potential and leverage its understanding of luxury. Through a series of successful events, the company has already managed to cement its leading position in the market and associate itself with a niche crowd of young women, who are eager to support and celebrate fashion in every way.

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The Best Black Friday Deals & Offers That You Shouldn’t Miss Out On




Our favorite sale time of the year has come with so many offers and discounts that can not be missed! Once again, it’s this time of the year where you get to buy everything at the best price, from clothes, makeup, accessories all the way to electronics!

This year, we bring you the best deals that you shouldn’t miss out on and our own recommendation for what items you should get your hands on quick! To all the shopaholics, this is a gentle reminder that just because it’s on sale doesn’t mean you need it!

1- Noon

Starting with the yellow Friday at Noon of course, because it has everything you can wish for! But to us, makeup and electronics deals are the best. You can get your hands on airpods or smart watches at the best prices with discounts up to 60% plus the promo codes provided by influencers.

Promo codes: LAILA50




The White Friday at starts in 6 days! With up to 70% discount on fashion and 30% on home appliances. We recommend checking their fashion section for watches, as they have an insane sale on high end brands!

3- Homzmart

The black Friday at Homzart offers discounts up to 70% until the end of November! It’s a chance for all brides who are still furnishing their homes, or for someone who’s looking to renovate their house at the best price.

You can shop several brands from Homzart including Asfour Crystal, Oriental Weaves, Kandil and more, so don’t miss it out.

4- Miss L’

Catch the golden Friday at Miss L’ now for some of the simplest and nicest golden pieces! It makes the perfect gift for someone you love dearly and they now have up to 50% discount on selected items.

5- Max Fashion

Max fashion has the craziest discounts with items starting at 400 LE and less! Shop from their website for a wider variety and free shipping for order above 400 EGP. You can also return items from the store. Our personal recommendation is to shop their PJs and from the kids’ section.

You can also use this promo code for additional discount: MD702

6- H&M

Again, H&M is having massive discounts on selected pieces and you can use this promo code: EG639 for an additional discount. Their knits are a must have and the accessories will also compliment all of your looks and they come at a very reasonable price. They have up to 50% discount and free shipping too!

7- Jumia

Same as and Noon, Jumia is having a massive sale during their black Friday with a sale reaching 70%, we recommend shopping their fashion section or electronics for the best prices.

8- American Eagle

Our favorite brand continues their sale with more offers! You can buy fleece tops and jogger, 2 of them at the price of 1400! What we recommend of course is to shop their jeans and winter wear.



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