Lifestyle
TikTok join forces with Arab Hope Makers to Promote Good Deeds

Published
4 years agoon

TikTok users in the Middle East and North Africa (MENA) are given the chance to share their good deeds online in a new challenge, that was launched in partnership with the Arab Hope Makers initiative, which aims to promote the value of giving in communities.
TikTok, the world’s leading short-form video platform, has joined hands with the Arab Hope Makers initiative, the largest of its kind to celebrate stories of hope in the region, enabling its users to share their kind acts and deeds on the platform; therefore encouraging others to follow their steps and make positive contributions to the people around them.
Under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the challenge embodies the Arab Hope Makers initiative’s vision to spread hope and instill the value of giving to fight despair and pessimism in the Arab World.
This initiative is happening through the harnessing of the creativity of its MENA user community, in which users will share positive gestures through short videos, the #arabhopemakers challenge aims to instill the sense of giving in society. The challenge, running from April 5-15, is designed to encourage users to make a difference and unite towards pursuing a humanitarian goal.
Moreover, It pushes content creators into starting a good deed and sharing it on the platform, thus inspiring others to do a similar good deed of their own.
To celebrate the meaningful initiative, TikTok is giving users access to the official AHM song “Hope Makers” by Emirati singer Hussain Al Jasmi, and creating a special “Hope Makers” effect for challenge participants.
At the end of the challenge, ten creators will stand a chance to win tickets to the Arab Hope Makers final ceremony taking place in Dubai.
Many Arab celebrities will be joining the campaign to celebrate hope in the Arab world, including top social influencer and MBC TV presenter Joelle Mardinian, skate roll professional Hassan Bin Mahfouz, ranked No.1 in Asia and 10th in the world, along with his brother Hussein Bin Mahfouz.
So far, the enthusiasm shown by TikTok’s community of creators in the region has been overwhelming, with as many as 3000 videos created as part of the challenge, racking up a total of 22.2 million views.
Join the #arabhopemakers (#صناع_الأمل) cause today; by share your good deed and inspiring others via the TikTok platform!
Here is a glimpse of users’ participation in the initiative, that we have felt blessed to watch!
For more, visit the TikTok platform.
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Entertainment
Le Méridien Cairo Airport Invites Travellers To Savour The Beauty Of Golden Hour This Summer Season

Published
12 months agoon
June 11, 2022

Au Soleil Stay Package at LE MÉRIDIEN CAIRO AIRPORT

Somabay geared itself up with a very special Eid week, with traditional offerings ready to go. An extremely unique activation program was held on the shores of the Red Sea. From the 2nd till the 7th of May, Somabay created a vacation like no other during Eid Al-Fitr.
Being well-renowned as a trendsetter in all-new activities, Somabay was able to create an experience for adults, parents and especially kids during the festivities, featuring new activations at Sobar and S.Cape Beach Club. In addition, Somabay launched its opening of new projects: Playpark, a kids’ entertainment hub that offers some distinctive activities, the launch of Floodlit Footgolf for the first time by the Red Sea and BayFit, as well as the new fitness studio by the Marina.
The entertainment program included DJs, stamina sports & fitness sessions, yoga classes, family bonding activities, and Nilco kids’ fun activities with the new launch of the Soma Raceway Go-Karting track.
The exceptional week witnessed a one-of-a-kind experience to captivate and entertain Somabay guests all week long; featuring Carolina Karam – a Lebanese singer for an unforgettable night.
Entertainment
Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt

Published
1 year agoon
May 9, 2022
In Cooperation with Red Bull, Ignite Egypt & Allianz Egypt with the Aim to Raise Donations for Spinal Cord
Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt
Cairo – May 8, 2022: Cairo Festival City (CFC), an affiliate of Egypt’s leading real estate developer Al Futtaim Group Real Estate (AFGRE), hosted the “Wings for Life” marathon, which is taking place for the first time in Egypt. Taking place in cooperation with Red Bull, Ignite Egypt and Allianz Egypt, the event aims to support research to find a cure for spinal cord injury, one of the world’s most severe injuries and the most expensive to cure.
“Wings for Life” world run is a global running movement that was inaugurated in 2014 by the Wings for Life not-for-profit spinal cord research foundation. Supported by Red Bull, the marathon annually takes place all over the world simultaneously during the first week of May, with the participation of professional athletes, runners, and wheelchair participants from across the world. The global movement aims to collect funds to support cutting-edge research to find a cure for spinal cord injury and raise awareness about the risks of spinal cord injury.
Cairo Festival City is committed to host several events and marathons to raise awareness on different diseases and collect funds to support finding a cure for them. These events include the “Run for a Heart” marathon that aimed to raise funds for child’s heart diseases, and “Run for a Cure” marathon that aimed to raise awareness among women about early detection of cancer and supported efforts toward treatment.
About Cairo Festival City
Cairo Festival City’s lifestyle and amenities truly captivate the world’s attention, while setting a higher benchmark for integrated mixed-use community living, with many choices at hand. Setting the best example of a self-sustaining eco-friendly “City within a City”, CFC offers remarkable experiences for every resident, tenant and visitor with its avant-garde villas, lavishing apartments, high-end administrative offices, elite shopping mall, world-class hotels, international school, sports hub, state-of-the-art service centers, and sophisticated automotive park.


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