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The Dilemma of Social Media



One of my true regrets in life is falling a victim for social media, for having this constant urge to check my news-feed. It seems after all, that social media is indeed highly addictive.

I often find myself despising the medium that has displayed everyone’s world out there in the open, the platform where now almost everything is shared and posted online. Well, of course not everything, but the good parts that make a person looks good.

The dilemma of social media is in its irony, in its positive aspects that can’t be denied or disregarded, and the aspects that gets you to doubt yourself.

Don’t get me wrong, I value social media for giving a voice to the bright minds, for being a platform for young entrepreneurs to kick off their business startups, I value social media for it offered me the chance for scholarships, trainings and job opportunities.

Social media has also taught me a lot, from those who shared their experience on health, beauty and self-care. It introduced us to a new community, and brought us tighter with others. But at the same time, didn’t it somehow drift us apart from some?

Texting have caused me the loss of friendships, and yes, to that extent it caused me damage. Texting is often misread, and has blurred the advantages of having a real sit down to talk things out. Now that’s one damage social media can cause, the simplest kind.

Some of us may unconsciously start to compare their life with others on social media, and this can lead to a number of questions that one often tries to leave unopened. Questions like: Am I on the right track? Am I falling behind? What am I doing with my life?

When in fact, you ARE doing okay, others may have checked countries out of their bucket list but that doesn’t mean that it is too late for you to start your own adventure. it may seem that others are going somewhere and you’re stuck in that same place. But this should inspire you to move, to take an action, it shouldn’t at all hold you in that place forever.

Numbers shouldn’t be in control of our lives, it shouldn’t  set a standard for beauty or rate popularity, they are just numbers, that is what they are, meaningless numbers. Because at the end of the day, the likes of a few closed one are all the guarantee and validation that you need.

I hate that some people are becoming popular based on that, that they hold power over others even though their influence is one we all better live without.

One thing that I know for sure is that a user can solve the dilemma. A user get to choose whom to follow and whom not to, a user can fight harassing comments with positive ones, a user chooses how to be influenced and the kind of content they shall be exposed to.

So, what kind of user shall you choose to become?

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Introducing Sukun: Body and Soul Retreats




At a time when technology has made our lives easier and where we all have greater means to be connected, cases of anxiety, depression, disconnection, self loathing and loneliness are flying through the roof.

The challenge most of us face is finding happiness; but happiness is fickle, so the real challenge is to find your… Sukun. Sukun Studios is a hub that focuses on providing you with the elements that help you overcome the emotional and mental challenges holding you back in the present day.

Launched in the middle of the pandemic that took over the world this years, is the first Yoga and Wellness platform in Egypt and going under the greater umbrella of “Alo Moves” throughout the Middle East. The online platform aims at providing high quality classes, series and podcasts for Yoga, Pilates, meditation and more.

The inclusive platform features some of the top instructors in Egypt with more specialists joining from across the Middle East providing lessons and classes, shot and produced at a premium standard. Sukun members get access to all the content and series that they can follow anytime from the comfort of their home or from any place they wish.

The platform was launched by Sarah Abdelmoneim, a highly experienced yoga specialist also the host of Nile FM’s Big Breakfast show. Sarah spent her life working her way up to senior positions in the corporate world until she decided to pursue her infatuation for self healing and wellness and moved to Bali for a year. During her time in India and Bali, She became certified in many disciplines in wellness with the goal of returning home to bring with her a treasure trove of knowledge to launch the brand that would be the catalyst for self healing and growth in the region.

In a matter of months, the platform grew attracting more members with growing popularity. Leading Sarah to launch the Summer Program in the North Coast. Sukun Studios launched classes in both Bianchi and Marassi with a plentiful portfolio of teachers and classes on the lovely beachfront.

Sukun launched two key retreats, one at the North Coast in July in collaboration with ‘Be Good to You’ and recently this October in Nuweiba retreat in collaboration with nine healing vibes at Aqua Sun Sinai. Sarah along with three amazing teachers, Laila Farouk, Cherine Samir and Noha (Zelphira) took the participants on a journey of ‘Rebirth’ through the use of yoga, sound healing, breath-work, hiking and exploring the gem that is Sinai.

Sarah hopes that her brand and the activities they provide are able to help everyone to “silence the chatter of the minds, to connect with their true selves.” She hopes that through the brand, people can find their “SUKUN”. The brand is growing by the day with numerous ideas and new concepts that are yet to be unleashed.

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Almost 700 Green Projects to Be Implemented By 2021 in Egypt




Egypt is planning on implementing around 700 green projects as part of Egypt’s fiscal plan for 2020-21, these projects will cost around EGP447.3 billion ($28.4 billion).

According to Minister of Planning and Economic Development Hala Al-Saeed, they are 691 projects to be exact and they represent 14% of the fiscal plan’s total public investment. This percentage is also expected to increase to 30 percent for 2021-2022.

The minister also added that there will incentives offered to ministries that shift towards green projects by prioritizing financing for them.

Workshops were held by the ministry to go through the guide on sustainability standards, which reflects the government’s vision in expanding sustainable development into its planning system.

Mohamed Farid, head of the infrastructure sector at the ministry, said that these projects that meet the sustainable standards will be prioritized over projects at the evaluation stage.

Also worth mentioning is that Thursday witnessed the launch of Egypt’s first green bond issue on the London Stock Exchange. The government green bond issue, worth $750 million for five years, is the largest in the Middle East and North Africa, and the first of its kind on the exchange.


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Waste Management Law Issued For the First Time to Regulate Egypt’s Plastic Waste




Constant efforts have been exerted the past years to limit and reduce the single use plastic bags. From awareness campaigns to countless initiatives, Egypt has seen a great progress environmentally and now another leap has been made with the issuing of a waste management law!

The law will regulate the free plastic bag at retail and limit the single use plastic bags imports and exports. This is an attempt to regulate the disposal of plastic wastes in Egypt and enhances Egypt’s waste handling and recycling processes.

According to a statement from Environment Minister Yasmine Fouad, a new state agency will handle Egypt’s waste management challenges after President Abdel Fattah El Sisi signed into law a bill that would regulate the industry. Moreover, in doing so and implementing such strategies, it’s expected that the move will attract foreign investment in Egypt’s waste management. 

The bill also includes investment incentives as well as other measures to encourage garbage collectors, small companies, private contractors, and recycling centers to join the formal economy.

Also worth mentioning is that International Cooperation Minister, Rania Mashat has recently just announced two impressive partnerships with the International Bank for Reconstruction and Development, which will implement a 200-million-dollar project for improving the quality of air to combat climate change and reduce has emissions in Cairo.

This comes as a great stride to end plastic waste in Egypt that has long been a great issue facing our community.

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