The creative Industry summit was launched today for the fifth year, the summit is a two-day program hosting the world’s most prominent minds whom will share invaluable insights into the latest trends in the creative field.
The summit is running from the 26th of March till the 27th, at the Four Seasons Nile Plaza.
It was announced today that the next edition of the summit will be held next September in Lebanon, as the summit will be held as usual twice per year, once in Lebanon annually.
Mai Salama, Co-Founder of the Creative Industry Summit, stated that, “Starting this year the two editions of the summit will be held in Cairo and in Lebanon. This comes within the framework of our desire to share experiences in the creative field among the Arab countries. In Lebanon, it will be a full complete marketing communications, advertising and media edition where we will be bringing Egyptian and foreign experts to share their insights. It is a homegrown brand and product and we are very pleased to take it to Lebanon and share the Egyptian born creativity abroad with the rest of the Arab world. We are very proud to be expanding our brand and we are looking forward to the upcoming edition.”
Mai Salama also commented on the evolution of the event saying that,
“This year, we are expanding the scope of the summit with the wide participation of more than 80 local, regional and international experts in various creative fields, in light of the success achieved by the previous editions of the summit over the past five years since 2014. The tenth edition of the summit witnesses three main themes: Advertising, Media & Marketing, E-commerce & Technology and Food Innovation.”
The summit is taking place over three parallel tracks throughout the two days of the conference, so that the attendees can get the opportunity to attend what suits their interests and meet their creative ambitions.
The first day included the Advertising, Media & Marketing as well as the E-commerce & technology tracks, while the second day will include the second part of the advertising, Media & Marketing tack as well as the Food Innovation Track.
Opening the 2019 Creative Industry Summit, Former NBA Champion and Hollywood Star from Ethos Media, John Salley gave a Keynote presentation on “Global Creativity, Innovation, and Entertainment”.
The Advertising, Media & Marketing track was packed with a number of remarkable speakers, including
Author and Reporter at Huffington Post, Chaker Khazaal.
Author of “Young China”, Zak Daychwald.
Regional Head of Creative Shop at Facebook & Instagram MENA, Weera Saad.
Business Development Manager of Uber MENA, Nour Ahmadein.
CEO of I-Events, Amr Mansi.
Festival Director of the Cairo International Film Festival, Mohamed Hefzy.
Founder & CEO of Supreme Publications Ltd. and Venus Media & PR, Yasmine Shihata.
The Commercial Director of P&G Egypt, Heba Saleh.
As for the speakers at the E-commerce & Technology track, they are: Verizon Media’s RYOT’s Creative Director, Ricky Baba and Head of R&D, Herve Visira; CEO & Founder of Ethos Media, Navjeet Chhina; Andro Nabil, Marketing Communication & PR Manager at Realme Egypt; Reem Alameddin, Head of Operations at CashU Jordan; Founder & Chairman of Himangel, Dr. Khalid Ismail; and Managing Director of SAP, Hoda Mansour.
The track of food Innovation will explore the future of the industry, in addition to the creative aspects that comprise the basis of a restaurant’s success in the market.
Headlining this track is Zooba’s Country Manager, Ahmed Fahmy and Alia El Askalany, Founder & Head Chef at Lulu’s Kitchen.
The 2019 Creative Industry Summit distinguishes itself from previous installments by the unprecedented amount of participants involved and the variety of specializations provided throughout the event.
In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends the sparkling trendy fashion vibes with the most wonderful time of the year at la fête de Noel, the fashion exhibition held from Dec 18th – 20th at Park St. in Sheikh Zayed in partnership with the Arab African International Bank.
Bringing our beloved designers and celebrities from Egypt and Lebanon to celebrate and define the latest fashion trends of 2021, highlighting the means to master winter season, in the presence of Ayman Fathy, Katia, Diala Makki, Dina Ragheb, Hanady Mehana, Marzouk, Illyas, and Aisha El shabrawy.
The event showcased over 30 prominent Egyptian and Arab exhibitors for ready-to-wear, jewelry and accessories, in addition to home accessories to provide all what you are looking for in the holiday season under one roof. On top of the exhibitors are; the diva Dalida Ayach, le Petit Chato, Dina Shaker, Koukla, Dalia Sabet, El Kasr Jewelry, Noha Abassi, El Baz Jewelry. Besides, Posh Shades, which brings the latest in the world of sunglasses and eyeglasses.
During the event, the Algerian-London based designer, Ilyes Quali held one-of-a-kind Trunk Show that presents contrasting sharp, structured tailoring with dramatic frills & pleats, mastering the art of creating pieces that imbibe the street style essence.
The serial entrepreneur, founder & CEO of Socialista Events, Yasmine Sarwat, highlighted how fashion is a core in the human well-being, how it impacts our mental health and encourages positivity and productivity. She stated, “The way we dress radiates outward to the surroundings, it also moves inward to speak what we feel and even affect our moods”. She explained that there is science behind fashion and stressed on the link between psychology and fashion, which puts great responsibility on the industry’s players especially during the times of different occasions of the year.
Sarwat added, “We are delighted to be hosting and celebrating the new year with our distinguishable partners of success and we always work to share the joy with our clients and present what they aspire for”.
For an unforgettable closing, the mega star Ruby was the main guest at La fête de Noel, who filled the night with her equisetic voice and wished happy beginnings for all the Arabs in the new year.
THE GOLDEN PARADE
In a spectacular display of cultural revitalization and preservation, Egypt stunned the world with her Golden Parade. The royal procession rivaled those of centuries past in extravagance and the awe it left in its wake. The official transference of 22 mummies, 18 pharaohs and four queens from The Egyptian museum in heart of Cairo to the next nucleus of Egyptian history and culture, The National Museum of Egyptian Civilization. This momentous event came to being after a year long preparation in which the efforts of key individuals led to an unparalleled display which captivated millions across the globe. The colossal effort behind the scenes owe its thanks to several companies and individuals.
The phenomenal production by Kokoro Agency heads Production Designer and Art Director Mohamed Attia and partner Shady Ezz, oversaw the process to ensure the visually distinct nature of the Golden Parade. Following the event Mohamed Attia “The happiness and pride of the people come from how we as Egyptians are capable. That we’re capable of meeting the international standard, with it being accomplished yesterday before the eyes of every Egyptian and the world.” This substantial work stands as an example of Egyptian creativity and attention to detail which Shady Ezz remarked “after a year and a half worth of preparation, I’m delighted with the domestic and international reception”. Having successfully captured the grandiosity and awe inspiring spectacle of the Ancient Egyptians Kokoro and everyone involved in the production of the Parade have forged work that has earned the pride of Egyptians everywhere.
The visual journey that was embarked upon by every viewer who witnessed the parade was one guided by the hand of DOP and Director Mazen El Motagawel. Responsible for the vision of the event, his efforts ensured a spectacle that offered viewers a unique glimpse into the past, which he says “will never be repeated in a lifetime”. Through intricate rehearsals and preparation, he ensured that every second that was viewed on air deserved to be cemented in the minds and hearts of Egyptians. The parade necessitated a delicate touch and a carefully orchestrated sequence of events, which presented substantial challenges which required an unmatched creativity to ensure such a vision comes to fruition. He stated that “the lighting design was extremely technically demanding regarding how to manage lighting on such a grand scale, especially the coordination between the parade and the visual elements”. Mazen El Motagawel’s work was complemented by Ahmed El Morsi’s remarkable directing and filming the retelling of ancient Egyptian history by prominent Egyptian actors as well as the official anthem by the acclaimed artist Mohamed Mounir. All theses elements came together to mark a new chapter in modern Egyptian history in which it solidifies its identity. One that embraces the legacy of its past and its optimistic path towards achieving its potential.
The Christmas Bazars and Festivities to Catch This Holiday
Christmas festivities has already invaded most parts of Cairo and it’s our favorite season for a good reason! Anywhere you go, you can spot the festive decorations and stunning Christmas lights.
If Christmas IS your favorite holiday and you’re looking to make the best out of it, here are the best places to celebrate the holidays in! The following are the bazars to catch and the places with the most stunning winter vibes.
Walk of Cairo
Walk of Cairo is Zayed’s newest addition and it has it all! It has the vibes and the best entertainment anyone can ask for. They have Egypt’s first Museum of Illusions, so get ready to have your mind blown away. They have the nicest, massive decorations and they have lots of fun games!
Mall of Arabia
Mall of Arabia has done a wonderful job upping their game! The Park at Mall of Arabia has everything you need, from fun rides to carnival games during the weekdays and on weekends too. Just passing by the mall, you will be blinded with magnificent Christmas lights, so you can only imagine how it looks from the inside!
Enjoy plenty of activities at Downtown Katameya including foam clouds that you can indeed float on! VR competitions with a number of of IRL prizes, and a selfie booth where you can have your picture taken on their Christmas tree!
Arkan Plaza in Sheikh Zayed gives you the ultimate dining experience with the best decorations and a huge Christmas tree! Catch the festivities there while dining at one of their top notch restaurants.
It’s all about Christmas at Zed Park plus the fun games and rides that you most certainly don’t want to miss!
Let the festivities begin and the good time roll! Happy holidays everyone.
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Mother’s day: Home workouts for the mommies
May Yacoubi: Cooking up the perfect bond with her daughter
The captivating power of the Tunisian beauty Hend Sabry
In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends...
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