The creative Industry summit was launched today for the fifth year, the summit is a two-day program hosting the world’s most prominent minds whom will share invaluable insights into the latest trends in the creative field.
The summit is running from the 26th of March till the 27th, at the Four Seasons Nile Plaza.
It was announced today that the next edition of the summit will be held next September in Lebanon, as the summit will be held as usual twice per year, once in Lebanon annually.
Mai Salama, Co-Founder of the Creative Industry Summit, stated that, “Starting this year the two editions of the summit will be held in Cairo and in Lebanon. This comes within the framework of our desire to share experiences in the creative field among the Arab countries. In Lebanon, it will be a full complete marketing communications, advertising and media edition where we will be bringing Egyptian and foreign experts to share their insights. It is a homegrown brand and product and we are very pleased to take it to Lebanon and share the Egyptian born creativity abroad with the rest of the Arab world. We are very proud to be expanding our brand and we are looking forward to the upcoming edition.”
Mai Salama also commented on the evolution of the event saying that,
“This year, we are expanding the scope of the summit with the wide participation of more than 80 local, regional and international experts in various creative fields, in light of the success achieved by the previous editions of the summit over the past five years since 2014. The tenth edition of the summit witnesses three main themes: Advertising, Media & Marketing, E-commerce & Technology and Food Innovation.”
The summit is taking place over three parallel tracks throughout the two days of the conference, so that the attendees can get the opportunity to attend what suits their interests and meet their creative ambitions.
The first day included the Advertising, Media & Marketing as well as the E-commerce & technology tracks, while the second day will include the second part of the advertising, Media & Marketing tack as well as the Food Innovation Track.
Opening the 2019 Creative Industry Summit, Former NBA Champion and Hollywood Star from Ethos Media, John Salley gave a Keynote presentation on “Global Creativity, Innovation, and Entertainment”.
The Advertising, Media & Marketing track was packed with a number of remarkable speakers, including
Author and Reporter at Huffington Post, Chaker Khazaal.
Author of “Young China”, Zak Daychwald.
Regional Head of Creative Shop at Facebook & Instagram MENA, Weera Saad.
Business Development Manager of Uber MENA, Nour Ahmadein.
CEO of I-Events, Amr Mansi.
Festival Director of the Cairo International Film Festival, Mohamed Hefzy.
Founder & CEO of Supreme Publications Ltd. and Venus Media & PR, Yasmine Shihata.
The Commercial Director of P&G Egypt, Heba Saleh.
As for the speakers at the E-commerce & Technology track, they are: Verizon Media’s RYOT’s Creative Director, Ricky Baba and Head of R&D, Herve Visira; CEO & Founder of Ethos Media, Navjeet Chhina; Andro Nabil, Marketing Communication & PR Manager at Realme Egypt; Reem Alameddin, Head of Operations at CashU Jordan; Founder & Chairman of Himangel, Dr. Khalid Ismail; and Managing Director of SAP, Hoda Mansour.
The track of food Innovation will explore the future of the industry, in addition to the creative aspects that comprise the basis of a restaurant’s success in the market.
Headlining this track is Zooba’s Country Manager, Ahmed Fahmy and Alia El Askalany, Founder & Head Chef at Lulu’s Kitchen.
The 2019 Creative Industry Summit distinguishes itself from previous installments by the unprecedented amount of participants involved and the variety of specializations provided throughout the event.
Egypt’s star Angham to perform in Alexandria on March 24
Egyptian superstar Angham will perform in Hilton Green Plaza hotel in Alexandria on March 24.
Angham will perform live concert at Abdeen Palace on February 25.
In 2021,Angham hand prints were added to wall of fame in Saudi Arabia.
Angham performed at Cairo Opera House on July 1, 2021.
In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends the sparkling trendy fashion vibes with the most wonderful time of the year at la fête de Noel, the fashion exhibition held from Dec 18th – 20th at Park St. in Sheikh Zayed in partnership with the Arab African International Bank.
Bringing our beloved designers and celebrities from Egypt and Lebanon to celebrate and define the latest fashion trends of 2021, highlighting the means to master winter season, in the presence of Ayman Fathy, Katia, Diala Makki, Dina Ragheb, Hanady Mehana, Marzouk, Illyas, and Aisha El shabrawy.
The event showcased over 30 prominent Egyptian and Arab exhibitors for ready-to-wear, jewelry and accessories, in addition to home accessories to provide all what you are looking for in the holiday season under one roof. On top of the exhibitors are; the diva Dalida Ayach, le Petit Chato, Dina Shaker, Koukla, Dalia Sabet, El Kasr Jewelry, Noha Abassi, El Baz Jewelry. Besides, Posh Shades, which brings the latest in the world of sunglasses and eyeglasses.
During the event, the Algerian-London based designer, Ilyes Quali held one-of-a-kind Trunk Show that presents contrasting sharp, structured tailoring with dramatic frills & pleats, mastering the art of creating pieces that imbibe the street style essence.
The serial entrepreneur, founder & CEO of Socialista Events, Yasmine Sarwat, highlighted how fashion is a core in the human well-being, how it impacts our mental health and encourages positivity and productivity. She stated, “The way we dress radiates outward to the surroundings, it also moves inward to speak what we feel and even affect our moods”. She explained that there is science behind fashion and stressed on the link between psychology and fashion, which puts great responsibility on the industry’s players especially during the times of different occasions of the year.
Sarwat added, “We are delighted to be hosting and celebrating the new year with our distinguishable partners of success and we always work to share the joy with our clients and present what they aspire for”.
For an unforgettable closing, the mega star Ruby was the main guest at La fête de Noel, who filled the night with her equisetic voice and wished happy beginnings for all the Arabs in the new year.
THE GOLDEN PARADE
In a spectacular display of cultural revitalization and preservation, Egypt stunned the world with her Golden Parade. The royal procession rivaled those of centuries past in extravagance and the awe it left in its wake. The official transference of 22 mummies, 18 pharaohs and four queens from The Egyptian museum in heart of Cairo to the next nucleus of Egyptian history and culture, The National Museum of Egyptian Civilization. This momentous event came to being after a year long preparation in which the efforts of key individuals led to an unparalleled display which captivated millions across the globe. The colossal effort behind the scenes owe its thanks to several companies and individuals.
The phenomenal production by Kokoro Agency heads Production Designer and Art Director Mohamed Attia and partner Shady Ezz, oversaw the process to ensure the visually distinct nature of the Golden Parade. Following the event Mohamed Attia “The happiness and pride of the people come from how we as Egyptians are capable. That we’re capable of meeting the international standard, with it being accomplished yesterday before the eyes of every Egyptian and the world.” This substantial work stands as an example of Egyptian creativity and attention to detail which Shady Ezz remarked “after a year and a half worth of preparation, I’m delighted with the domestic and international reception”. Having successfully captured the grandiosity and awe inspiring spectacle of the Ancient Egyptians Kokoro and everyone involved in the production of the Parade have forged work that has earned the pride of Egyptians everywhere.
The visual journey that was embarked upon by every viewer who witnessed the parade was one guided by the hand of DOP and Director Mazen El Motagawel. Responsible for the vision of the event, his efforts ensured a spectacle that offered viewers a unique glimpse into the past, which he says “will never be repeated in a lifetime”. Through intricate rehearsals and preparation, he ensured that every second that was viewed on air deserved to be cemented in the minds and hearts of Egyptians. The parade necessitated a delicate touch and a carefully orchestrated sequence of events, which presented substantial challenges which required an unmatched creativity to ensure such a vision comes to fruition. He stated that “the lighting design was extremely technically demanding regarding how to manage lighting on such a grand scale, especially the coordination between the parade and the visual elements”. Mazen El Motagawel’s work was complemented by Ahmed El Morsi’s remarkable directing and filming the retelling of ancient Egyptian history by prominent Egyptian actors as well as the official anthem by the acclaimed artist Mohamed Mounir. All theses elements came together to mark a new chapter in modern Egyptian history in which it solidifies its identity. One that embraces the legacy of its past and its optimistic path towards achieving its potential.
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In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends...
The Next Generation of Sustainable Fashion through Biotech Fabrics
Plant based materials, are revolutionizing the world of fashion fabrics, from pineapple leather, rose silk, and recyclable material these materials are making a change in the world of fashion. The planet had been in danger since the environmental catastrophe of global warming, and increased levels of consumption. The sustainability of fashion, and our lifestyles can make a wider change in the way the planet can be saved. Thankfully, when the Fashion industry had been aware of the influence it has on contaminating the environment, several actions were taken, by considerable industry names. The fashion industry had a detrimental impact on the environment, through cotton harvesting, harmful chemical gases released through the manufacturing of polyester and nylon, a million of textile waste released every day. In an effort to cease the fashion industry harm to the environment, huge names such as Stella McCartney, Adidas, Nike, Hermes, are choosing an environmentally friendly biomaterial. Vegan leather has become one of the most sustainable alternatives to save the planet. These Biotech materials range from, spider silk, algae, mycelium leather, cactus leather, onion skin, coffee grounds, and even glittering sweat crystals. These biologically adapted materials, are convenient and advantageous than any other material used in history, causing less deterioration to the planet.
2022 Color is Pantone’s Lilac Very Peri
A color about encouraging creativity and imagination, encourages personal inventiveness and courageousness. A color that illuminates your personality and, thoughts, a color that brings out the artistry within each individual’s creations, Very Peri – 17-3938 by Pantone is a color made for the most erratic creations. Pantone a creative LLC company that had been well established for their color systems, design, printing, manufacturing, and supporting the management of color from design to production, amongst several materials. The corporation is located is Carlstadt New Jersey, and founded by Lawrence Herbert. Since 2000, Pantone had been fascinating the world with its creations of colors and, deciding the shade of the year. This annum, was a appealing purple blue, with red undertones. The selection process requires trend analysis, and drawing from the worlds of entertainments, art fashion, design, and several entities. As this color selection process is difficult and requires lots of accuracy. Though Veri Peri, a deep darkened Purple with red undertones is a vivid color for expression creativity, euphoria, and magical capabilities that youth hold within them. If you’re a passionate creative with strong personal ambitions this is the color for you.