A BLIZZARD TAKES OVER EGYPT WITH THE RISING TIDE OF THE UNDERGROUND! El Waili and Moscow drop a visually surreal piece dedicated to the creative forces that have shaped and given rise to Egypt’s dominant rap and trap scene. Already climbing to the top 5 on YouTube’s trending music as well as worldwide, the music video has shaken the scene with its unique visual creativity in terms of production, stunning incorporation of CGI and symbolism on all levels. A bone chilling track and music video, encapsulating Cairo in Moscow’s sub-zero bars, it boasts a diverse, energetic and upbeat audio production by El Waili, while the visual component complimented the music video’s production and artistic direction.
Stopping everyone in their tracks was the music video’s final shot over Cairo’s buildings presenting a powerful message from the creators of the clip choosing not to write the names of those involved in the creation of this piece, but instead dedicating it as symbolic tribute to the independent directors and talented individuals behind Egypt’s booming rap and trap scene. This struck a chord with the directors in the scene, causing a wave of shares and reposting in support of the piece, transforming overnight into a trend amongst the community.
The track being leaked had a profound effect on El Waili, wondering whether to release the song in full force, he was torn and considered it as “a personal war, with my ego not allowing me to release the track just because it got leaked”. Instead of allowing that voice to win, he listened to the encouraging

and energetic voices of those around him. Turning the track leak around in their favor, they transformed the music video into an anonymous message of support and solidarity to the struggling and rising talent in the scene, with the creators going down as saying “ultimately, no effort ever goes to waste”. This still leaves many wondering whether there will be an official reveal of the talent behind Dawly. One thing that’s known for certain is the dominant position that Egypt’s rap and trap scene holds in the region, that’s been painstakingly built up, mirrors the pyramids as a symbol of prestige and awe-inspiring power, that owes its creation to the talented minds that began in the underground music scene, both those who’ve been praised and that still remain anonymous.

Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends the sparkling trendy fashion vibes with the most wonderful time of the year at la fête de Noel, the fashion exhibition held from Dec 18th – 20th at Park St. in Sheikh Zayed in partnership with the Arab African International Bank.
Bringing our beloved designers and celebrities from Egypt and Lebanon to celebrate and define the latest fashion trends of 2021, highlighting the means to master winter season, in the presence of Ayman Fathy, Katia, Diala Makki, Dina Ragheb, Hanady Mehana, Marzouk, Illyas, and Aisha El shabrawy.

The event showcased over 30 prominent Egyptian and Arab exhibitors for ready-to-wear, jewelry and accessories, in addition to home accessories to provide all what you are looking for in the holiday season under one roof. On top of the exhibitors are; the diva Dalida Ayach, le Petit Chato, Dina Shaker, Koukla, Dalia Sabet, El Kasr Jewelry, Noha Abassi, El Baz Jewelry. Besides, Posh Shades, which brings the latest in the world of sunglasses and eyeglasses.
During the event, the Algerian-London based designer, Ilyes Quali held one-of-a-kind Trunk Show that presents contrasting sharp, structured tailoring with dramatic frills & pleats, mastering the art of creating pieces that imbibe the street style essence.
The serial entrepreneur, founder & CEO of Socialista Events, Yasmine Sarwat, highlighted how fashion is a core in the human well-being, how it impacts our mental health and encourages positivity and productivity. She stated, “The way we dress radiates outward to the surroundings, it also moves inward to speak what we feel and even affect our moods”. She explained that there is science behind fashion and stressed on the link between psychology and fashion, which puts great responsibility on the industry’s players especially during the times of different occasions of the year.
Sarwat added, “We are delighted to be hosting and celebrating the new year with our distinguishable partners of success and we always work to share the joy with our clients and present what they aspire for”.
For an unforgettable closing, the mega star Ruby was the main guest at La fête de Noel, who filled the night with her equisetic voice and wished happy beginnings for all the Arabs in the new year.