Lifestyle
Our Top Picks of International Women’s Day Ads
We love seeing big brands taking the chance and celebrating women through empowering campaigns dedicated to showcasing girl power.
This International Women’s day was no different and we’re quite impressed with some of the ads that showed women’s real power, here are our top picks of this year’s wonderfully empowering campaigns!
Apple- Behind the Mac
This year, Apple took it upon themselves to introduce us to the women changing the world Behind the Mac!
As with all the previous “Behind the Mac” ads, all the images featured are found photographs and none were shot specifically for the campaign.
Advertising Agency: TBWA Media Arts Lab, USA
L’Oreal Paris- STAND UP
We’re in awe with this campaign’s movement to help bring an end to sexual harassment! In partnership with NGO Hollaback, L’Oréal Paris developed an initiative to train a million people in bystander intervention to tackle street harassment.
“78% of women have experienced sexual harassment in public spaces. Only 25% of victims say someone helped. 86% of us do not know what to do when we witness it happening.”
We wonder how many will now stand up to sexual harassment and sign up!
Reebok India- Bruises Can Be Good
This amazing campaign is an experiential advertisement created by Isobar, India for Reebok.
How many of us would jump to the conclusion that a woman is abused if we see her bruised? Almost everyone of us will assume that. But Reebok is here to tell us otherwise, it is here to tell us that sometimes, bruises are the result of a strong female athlete and not a sign of a weak woman!
OLAY – Meena
On a lighter note, this witty ad has portrayed the fierce and daring young woman that we all are! But our glow will remain with Olay. It’s very creative, light and smart.
The campaign highlighted the modern Indian woman (who is about to turn 30) that has just stepped away from old Indian ways of living and wants to live her life to the fullest while upholding her family values.
The insight here is to show she is a Power Duo herself. While one side desires her parent’s and society’s respect and approval, the other side fights for her freedom to explore and push boundaries. And she will not short-change either side. But this means she’s a busy girl, and her skin pays the price as a result.
Levi’s- I Shape My World
Skill is skill. Talent is talent. Her title is her title.
Levis here is teaching us that a woman shouldn’t be defined by her gender, but by her title! After all, we never really say the first male CEO?
#IShapeMyWorld is an ongoing, global initiative dedicated to recognizing the accomplishments of women everywhere, no qualifiers, no exceptions.
Hershey’s- HerSheGallery
Her- She! That simple, that creative! Design advertisement created by BETC, Brazil for Hershey’s.
Women are empowering and they deserve to be empowered, we’re glad that big names like the above are taking it upon themselves to inspire and empower.
For more campaigns, click here.
Entertainment
Le Méridien Cairo Airport Invites Travellers To Savour The Beauty Of Golden Hour This Summer Season
Au Soleil Stay Package at LE MÉRIDIEN CAIRO AIRPORT
Somabay geared itself up with a very special Eid week, with traditional offerings ready to go. An extremely unique activation program was held on the shores of the Red Sea. From the 2nd till the 7th of May, Somabay created a vacation like no other during Eid Al-Fitr.
Being well-renowned as a trendsetter in all-new activities, Somabay was able to create an experience for adults, parents and especially kids during the festivities, featuring new activations at Sobar and S.Cape Beach Club. In addition, Somabay launched its opening of new projects: Playpark, a kids’ entertainment hub that offers some distinctive activities, the launch of Floodlit Footgolf for the first time by the Red Sea and BayFit, as well as the new fitness studio by the Marina.
The entertainment program included DJs, stamina sports & fitness sessions, yoga classes, family bonding activities, and Nilco kids’ fun activities with the new launch of the Soma Raceway Go-Karting track.
The exceptional week witnessed a one-of-a-kind experience to captivate and entertain Somabay guests all week long; featuring Carolina Karam – a Lebanese singer for an unforgettable night.
In Cooperation with Red Bull, Ignite Egypt & Allianz Egypt with the Aim to Raise Donations for Spinal Cord
Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt
Cairo – May 8, 2022: Cairo Festival City (CFC), an affiliate of Egypt’s leading real estate developer Al Futtaim Group Real Estate (AFGRE), hosted the “Wings for Life” marathon, which is taking place for the first time in Egypt. Taking place in cooperation with Red Bull, Ignite Egypt and Allianz Egypt, the event aims to support research to find a cure for spinal cord injury, one of the world’s most severe injuries and the most expensive to cure.
“Wings for Life” world run is a global running movement that was inaugurated in 2014 by the Wings for Life not-for-profit spinal cord research foundation. Supported by Red Bull, the marathon annually takes place all over the world simultaneously during the first week of May, with the participation of professional athletes, runners, and wheelchair participants from across the world. The global movement aims to collect funds to support cutting-edge research to find a cure for spinal cord injury and raise awareness about the risks of spinal cord injury.
Cairo Festival City is committed to host several events and marathons to raise awareness on different diseases and collect funds to support finding a cure for them. These events include the “Run for a Heart” marathon that aimed to raise funds for child’s heart diseases, and “Run for a Cure” marathon that aimed to raise awareness among women about early detection of cancer and supported efforts toward treatment.
About Cairo Festival City
Cairo Festival City’s lifestyle and amenities truly captivate the world’s attention, while setting a higher benchmark for integrated mixed-use community living, with many choices at hand. Setting the best example of a self-sustaining eco-friendly “City within a City”, CFC offers remarkable experiences for every resident, tenant and visitor with its avant-garde villas, lavishing apartments, high-end administrative offices, elite shopping mall, world-class hotels, international school, sports hub, state-of-the-art service centers, and sophisticated automotive park.
Cinema calender
Sax player Rahma Hassan, Wael Jassar and Mustafa Kamel perform a concert at the Aspero Restaurant Complex
Dr Doaa the professional dermatologist making noise in the industry
Le Méridien Cairo Airport Invites Travellers To Savour The Beauty Of Golden Hour This Summer Season
Egypt mitigates, adapts to effects of climate change via 324 bn national projects: Minister
Allianz Egypt launches the first round of Allianz Athlete Experience for Egyptian Tennis Enthusiasts to support Mayar Sherif
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The Next Generation of Sustainable Fashion through Biotech Fabrics
Plant based materials, are revolutionizing the world of fashion fabrics, from pineapple leather, rose silk, and recyclable material these materials are making a change in the world of fashion. The planet had been in danger since the environmental catastrophe of global warming, and increased levels of consumption. The sustainability of fashion, and our lifestyles can make a wider change in the way the planet can be saved. Thankfully, when the Fashion industry had been aware of the influence it has on contaminating the environment, several actions were taken, by considerable industry names. The fashion industry had a detrimental impact on the environment, through cotton harvesting, harmful chemical gases released through the manufacturing of polyester and nylon, a million of textile waste released every day. In an effort to cease the fashion industry harm to the environment, huge names such as Stella McCartney, Adidas, Nike, Hermes, are choosing an environmentally friendly biomaterial. Vegan leather has become one of the most sustainable alternatives to save the planet. These Biotech materials range from, spider silk, algae, mycelium leather, cactus leather, onion skin, coffee grounds, and even glittering sweat crystals. These biologically adapted materials, are convenient and advantageous than any other material used in history, causing less deterioration to the planet.
2022 Color is Pantone’s Lilac Very Peri
A color about encouraging creativity and imagination, encourages personal inventiveness and courageousness. A color that illuminates your personality and, thoughts, a color that brings out the artistry within each individual’s creations, Very Peri – 17-3938 by Pantone is a color made for the most erratic creations. Pantone a creative LLC company that had been well established for their color systems, design, printing, manufacturing, and supporting the management of color from design to production, amongst several materials. The corporation is located is Carlstadt New Jersey, and founded by Lawrence Herbert. Since 2000, Pantone had been fascinating the world with its creations of colors and, deciding the shade of the year. This annum, was a appealing purple blue, with red undertones. The selection process requires trend analysis, and drawing from the worlds of entertainments, art fashion, design, and several entities. As this color selection process is difficult and requires lots of accuracy. Though Veri Peri, a deep darkened Purple with red undertones is a vivid color for expression creativity, euphoria, and magical capabilities that youth hold within them. If you’re a passionate creative with strong personal ambitions this is the color for you.
