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Our Top Picks of International Women’s Day Ads

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Our Top Picks of International Women's Day Ads

We love seeing big brands taking the chance and celebrating women through empowering campaigns dedicated to showcasing girl power.

This International Women’s day was no different and we’re quite impressed with some of the ads that showed women’s real power, here are our top picks of this year’s wonderfully empowering campaigns!

Apple- Behind the Mac

This year, Apple took it upon themselves to introduce us to the women changing the world Behind the Mac!

As with all the previous “Behind the Mac” ads, all the images featured are found photographs and none were shot specifically for the campaign.

Advertising Agency: TBWA Media Arts Lab, USA

L’Oreal Paris- STAND UP

 

We’re in awe with this campaign’s movement to help bring an end to sexual harassment! In partnership with NGO Hollaback, L’Oréal Paris developed an initiative to train a million people in bystander intervention to tackle street harassment.

“78% of women have experienced sexual harassment in public spaces. Only 25% of victims say someone helped. 86% of us do not know what to do when we witness it happening.”

We wonder how many will now stand up to sexual harassment and sign up!

Reebok India- Bruises Can Be Good

This amazing campaign is an experiential advertisement created by Isobar, India for Reebok.

How many of us would jump to the conclusion that a woman is abused if we see her bruised? Almost everyone of us will assume that. But Reebok is here to tell us otherwise, it is here to tell us that sometimes, bruises are the result of a strong female athlete and not a sign of a weak woman!

OLAY – Meena

On a lighter note, this witty ad has portrayed the fierce and daring young woman that we all are! But our glow will remain with Olay. It’s very creative, light and smart.

The campaign highlighted the modern Indian woman (who is about to turn 30) that has just stepped away from old Indian ways of living and wants to live her life to the fullest while upholding her family values.

The insight here is to show she is a Power Duo herself. While one side desires her parent’s and society’s respect and approval, the other side fights for her freedom to explore and push boundaries. And she will not short-change either side. But this means she’s a busy girl, and her skin pays the price as a result.

Levi’s- I Shape My World

Skill is skill. Talent is talent. Her title is her title.

Levis here is teaching us that a woman shouldn’t be defined by her gender, but by her title! After all, we never really say the first male CEO?

#IShapeMyWorld is an ongoing, global initiative dedicated to recognizing the accomplishments of women everywhere, no qualifiers, no exceptions.

 

Hershey’s- HerSheGallery

Her- She! That simple, that creative! Design advertisement created by BETC, Brazil for Hershey’s.

Women are empowering and they deserve to be empowered, we’re glad that big names like the above are taking it upon themselves to inspire and empower.

For more campaigns, click here.

 

Entertainment

Samira Said Drops Latest Hit With International Music Marvik El Nabulsi!

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Arab music’s Diva Samira Said just released her long-awaited hit ‘Ott W Far’ with international music producer El Nabulsi and it’s taking the music scene by storm!

The first child of over 18 months of work, and it is the mutual appreciation and respect between the superstar and El Nabulsi that allowed them to take innovative steps with the latest hit.

Drawing inspiration from K-Pop, Reggaeton and RnB with Rock undertones, El Nabulsi has been able to explore and experiment with this track bringing together an entirely unique sound. The subtle and unorthodox approach taken in all aspects, from lyrics, production and even styling intends to make a statement, which is nothing strange for the superstar.

In line with Samira’s style of powerful, independent and charismatically sassy energy, a highly anticipated product that is under her perfectionist eye, ‘Ott W Far’ is a fiery tale of the confrontation of infidelity, Samira’s energy manifests in a powerful and resonant statement in a spirit of defiance in the face of such an act.

In spite of the difficulties faced in the wake of the Corona epidemic and the challenges it presents to artists and fans, a collaboration with TikTok allowed fans to enjoy an exclusive online concert for the superstar celebrating the release.

This song being the first collaboration with potentially more exploring both Egyptian and Moroccan styles and vocals, El Nabulsi has large plans for the future, with collaborations with more stars in the Middle East in the works, from Syrian superstar Asaala to Kuwaiti giant Bader Al Shoeibi and more!

Since he entered the scene in Egypt in 2016, El Nabulsi intends to spark new life in a region’s artistry that has always had his appreciation. Step by step, his influence has been felt. From being chosen for the honor of working on the songs for the World Youth Forum three years back to back to working on high level projects with key names in the industry, El Nabulsi stands to be a notably unique influence on the music scene in the region for years to come.

From the mere age of 11, London born and raised El Nabulsi began experimenting with a Sony Acid music production software app that came with his cereal box, El Nabulsi has continued to develop his talents. Always Striving to cross pollinate talent from different genres with the Arab world. Potential future collaborations with artists such as Sherine and Hossam Habib to add to his list, with names such as P. Diddy, Mario Winans, The Sugababes, Tinie Tempah, Guy Pratt (Pink Floyd), Hossam Habib, Sherine, Hamaki, Amal Maher, Tamer Ashour and Esseily. His favored project being “Mosh Hansah” by Amal Maher, featuring Pink Floyd’s Guy Pratt, with his work with Hossam Habib’s album “Faraa’ Keteer” and Sherine’s album “Nassay” being important steps in his career.

Click on the link now to watch the video and tell us what you think!

 

 

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Lifestyle

Memory of the City: New Initiative to Document Egypt’s Architectural Heritage

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‘Memory of the City’ is the newest initiative launched by the Egypt’s Ministry of Culture with the aim of documenting the architectural identity of ancient areas in Egypt.

Minister Inas Abdel Dayem said that Egypt’s architectural heritage represent the history of civilizations and the formation of urban life and its development. 

Abdel Dayem further explained that Egypt’s rich architectural treasures are a product of various historic influences that all came together to form the country’s unique heritage.

Abdel Dayem further pointed out that the “Memory of the City” Initiative is a humanitarian and historical message with the aim of preserving the nation’s unique features.

Also worth mentioning is that the “Memory of the City” initiative includes launching a series of books that highlights areas with a great historical value, in addition to setting boundaries and foundations to preserve this rich history.

The series tells multiple stories of buildings, their residents, the community and environment. All of this comes as part of the Ministry’s efforts in preserving the identity of these Egyptian areas and shed the light on their significant part of the Egyptian cultural heritage.

 

 

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Lifestyle

New Swine Flu With Pandemic Potential Found in China

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A new type of swine flu has been discovered by Chinese researchers with the possibility of infecting humans and causing yet another pandemic! The study was released on Monday.

Scientists warn about the virus but for the time-being, they say that it doesn’t impose an immediate global threat.

The disease, knows as the G4 virus, is genetically descended from the H1N1 swine flu that caused a pandemic in 2009. G4 nowshows “all the essential hallmarks of a candidate pandemic virus,” said the study, published in the scientific journal Proceedings of the National Academy of Sciences (PNAS).

We know how scary this sounds but Dr. Angela Rasmussen, a virologist at Columbia University’s public health school, asked the public not to “freak out.”

“Our understanding of what is a potential pandemic influenza strain is limited,” she posted on Twitter. “Sure, this virus meets a lot of the basic criteria but it’s not for sure going to cause a hypothetical 2020 flu pandemic, or even be a dominant strain in humans.”

No evidence has shown yet that G4 could be transmitted from one person to another, perhaps the most promising sign so far, said Carl Bergstrom, a professor of biology at the University of Washington.

“This is not a *new* new virus; it’s been very common in pigs since 2016,” he tweeted. “There’s no evidence that G4 is circulating in humans, despite five years of extensive exposure. That’s the key context to keep in mind.”

However, researchers are warning the public that the virus is rising among large populations and could and could “pose a serious threat to human health” if not carefully monitored.
Transmission of the virus from pig to human could “lead to severe infection and even death,” said the study.
So should you be worried? For the time-being no but no one knows what this could mean for us in the future.

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