We love seeing big brands taking the chance and celebrating women through empowering campaigns dedicated to showcasing girl power.
This International Women’s day was no different and we’re quite impressed with some of the ads that showed women’s real power, here are our top picks of this year’s wonderfully empowering campaigns!
Apple- Behind the Mac
This year, Apple took it upon themselves to introduce us to the women changing the world Behind the Mac!
As with all the previous “Behind the Mac” ads, all the images featured are found photographs and none were shot specifically for the campaign.
Advertising Agency: TBWA Media Arts Lab, USA
L’Oreal Paris- STAND UP
We’re in awe with this campaign’s movement to help bring an end to sexual harassment! In partnership with NGO Hollaback, L’Oréal Paris developed an initiative to train a million people in bystander intervention to tackle street harassment.
“78% of women have experienced sexual harassment in public spaces. Only 25% of victims say someone helped. 86% of us do not know what to do when we witness it happening.”
We wonder how many will now stand up to sexual harassment and sign up!
Reebok India- Bruises Can Be Good
This amazing campaign is an experiential advertisement created by Isobar, India for Reebok.
How many of us would jump to the conclusion that a woman is abused if we see her bruised? Almost everyone of us will assume that. But Reebok is here to tell us otherwise, it is here to tell us that sometimes, bruises are the result of a strong female athlete and not a sign of a weak woman!
OLAY – Meena
On a lighter note, this witty ad has portrayed the fierce and daring young woman that we all are! But our glow will remain with Olay. It’s very creative, light and smart.
The campaign highlighted the modern Indian woman (who is about to turn 30) that has just stepped away from old Indian ways of living and wants to live her life to the fullest while upholding her family values.
The insight here is to show she is a Power Duo herself. While one side desires her parent’s and society’s respect and approval, the other side fights for her freedom to explore and push boundaries. And she will not short-change either side. But this means she’s a busy girl, and her skin pays the price as a result.
Levi’s- I Shape My World
Skill is skill. Talent is talent. Her title is her title.
Levis here is teaching us that a woman shouldn’t be defined by her gender, but by her title! After all, we never really say the first male CEO?
#IShapeMyWorld is an ongoing, global initiative dedicated to recognizing the accomplishments of women everywhere, no qualifiers, no exceptions.
Her- She! That simple, that creative! Design advertisement created by BETC, Brazil for Hershey’s.
Women are empowering and they deserve to be empowered, we’re glad that big names like the above are taking it upon themselves to inspire and empower.
For more campaigns, click here.
Adonis Releases Their 5th Studio Album ‘A’DA’
Lebanese indie-pop favorites, Adonis , complete the release of their highly anticipated fifth studio album ‘A’da’ (Enemies), with part three out now across all streaming platforms.
Part one and two of the release saw the group trending across Lebanon with live stream performances of their new work to delighted fans.
The final segment of the album, introduces “Tabi’yi” , a fast-paced pop-rock anthem with hard-hitting drums and catchy guitar riffs, while “Jeet Kermalak”, a delicate ballad, showcases a traditional middle eastern instrument, the Qanun, beautifully orchestrated alongside the smooth, soothing vocals of guest singer-songwriter, Dana Hourani.
“A’da” is described by the band as a love story between two young, impressionable characters, that unravels through the album tackling themes of nostalgia and lost futures, in an elusive, sometimes cruel, present.
Speaking about the album, lead singer-songwriter Anthony Khoury shared “each part of A’da not only explores a specific time in the characters relationship – how they grew together or apart – but also represents significant times that deeply influenced our songwriting and development over the years.
We celebrate our 10th anniversary this year, so we’re really excited to share an album we feel demonstrates who we are today, and explores the experiences that have shaped us as a band in Beirut.”
Artwork stills from ‘Mouharrami” and Moukhtalef lyric videos. Illustration by Anthony Khoury, animation by Kook.
Released at the end of January, “Mouharrami” was a tone-setter for a new musical direction taken by the four musicians, with heavy 80s and 90s dance music influences weaving their way through the lively opening track.
Title track “A’da”, meanwhile, was accompanied by an intricately illustrated music video, which follows the band members as four retro video game characters, navigating through a dystopian Beirut in search of their stolen hearts.
The video was directed and illustrated by Omar Khouri, with art direction by the band’s long-time collaborator Nadim Hobeika.
Filled with downbeats of raging bass drums, shimmering guitar lines and sweeping synthesizers, this three-part album is complimented by the band’s signature Arabic lyrics, sometimes playful, sometimes poignant, and always a point of reference for their expanding fan base across the region.
“A’da” was produced by Sleiman Damien, between the months of August and November 2020, in an improvised studio in the seaside town of Batroun, where the band relocated just days after the August 4 Beirut Port explosion. “Tabi’yi” showcases a live performance music video shot in the same traditionally Lebanese setting.
During release weekend, Anthony Khoury, Adonis’ lead singer, also performed an exclusive stripped down set featuring vocals and piano as part of Embrace Lebanon’s initiative “Music for Mental Health”, where he showcased Tabi’yi as a message of hope for those struggling through unprecedented times.
Egypt’s Coptic Orthodox Church Suspends Services for One Month
Egypt’s Coptic Orthodox churches have announced the suspension of masses and other services in both Cairo and Alexandria as of Monday and the suspension will last for a month.
The suspension comes in light of the rising numbers of Covid-19 cases among clergymen and churchgoers.
The Coptic Orthodox Church on Saturday released an official statement that says the suspension includes Sunday’s schools, meetings, services and masses, and that priests in each church are allowed one mass weekly with a minimal presence and a maximum of five deacons only.
As for funeral services, they’re allowed to be held but with the participation of only one priest and one deacon and of course the family of the deceased. However, the halls that are designated for mourning services will be closed until the improvement of current conditions.
For Baptism services, the maximum number allowed are four member of the baby’s family.
The statement added that study at institutes and educational centres will carry on but with a reduced maximum of 25%.
As for the dioceses, each bishop get to decide what is most suitable to the health situation in his diocese, in partnership with the congregation of priests.
We urge all worshipers to remain safe and adhere to all the precautionary measures needed.
The Oscars Will Be Held In-Person Telecast and Not Virtually
According to a report from Variety, the Oscars 2021 will be held in-person telecast and not virtually!
The Academy of Motion Picture Arts and Sciences has pushed the 73rd Academy Awards ceremony to the 15th of April next year, because by spring the theaters would be open again; allowing more movies to compete in the awards.
“The Oscars in-person telecast will happen,” Variety said on Tuesday, quoting a representative from the Academy.
“The Academy has done a walkthrough of the Dolby recently to see all the multiple options,” the report added, citing an awards publicist familiar with the situation.
The academy will of course be forced to cut down the number of attendees.
Adonis Releases Their 5th Studio Album ‘A’DA’
Polaris by KVRD in Collaboration with Syncrotek Holding Introduce MITA to the Middle East
Mansour Group Invests in a €100m Football Partnership
Mohamed Metwally: The Creator of Nogal Furniture and Its Unique Pieces
Allianz Begins Eight-Year Worldwide Olympic & Paralympic Partnership
An Inspirational Talk with The Smile Ambassador Dr Ahmed Al Kaffas
Biota: The Safe Haven You longed for it to Reopen
Mother’s day: Home workouts for the mommies
May Yacoubi: Cooking up the perfect bond with her daughter
The captivating power of the Tunisian beauty Hend Sabry
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