We love seeing big brands taking the chance and celebrating women through empowering campaigns dedicated to showcasing girl power.
This International Women’s day was no different and we’re quite impressed with some of the ads that showed women’s real power, here are our top picks of this year’s wonderfully empowering campaigns!
Apple- Behind the Mac
This year, Apple took it upon themselves to introduce us to the women changing the world Behind the Mac!
As with all the previous “Behind the Mac” ads, all the images featured are found photographs and none were shot specifically for the campaign.
Advertising Agency: TBWA Media Arts Lab, USA
L’Oreal Paris- STAND UP
We’re in awe with this campaign’s movement to help bring an end to sexual harassment! In partnership with NGO Hollaback, L’Oréal Paris developed an initiative to train a million people in bystander intervention to tackle street harassment.
“78% of women have experienced sexual harassment in public spaces. Only 25% of victims say someone helped. 86% of us do not know what to do when we witness it happening.”
We wonder how many will now stand up to sexual harassment and sign up!
Reebok India- Bruises Can Be Good
This amazing campaign is an experiential advertisement created by Isobar, India for Reebok.
How many of us would jump to the conclusion that a woman is abused if we see her bruised? Almost everyone of us will assume that. But Reebok is here to tell us otherwise, it is here to tell us that sometimes, bruises are the result of a strong female athlete and not a sign of a weak woman!
OLAY – Meena
On a lighter note, this witty ad has portrayed the fierce and daring young woman that we all are! But our glow will remain with Olay. It’s very creative, light and smart.
The campaign highlighted the modern Indian woman (who is about to turn 30) that has just stepped away from old Indian ways of living and wants to live her life to the fullest while upholding her family values.
The insight here is to show she is a Power Duo herself. While one side desires her parent’s and society’s respect and approval, the other side fights for her freedom to explore and push boundaries. And she will not short-change either side. But this means she’s a busy girl, and her skin pays the price as a result.
Levi’s- I Shape My World
Skill is skill. Talent is talent. Her title is her title.
Levis here is teaching us that a woman shouldn’t be defined by her gender, but by her title! After all, we never really say the first male CEO?
#IShapeMyWorld is an ongoing, global initiative dedicated to recognizing the accomplishments of women everywhere, no qualifiers, no exceptions.
Her- She! That simple, that creative! Design advertisement created by BETC, Brazil for Hershey’s.
Women are empowering and they deserve to be empowered, we’re glad that big names like the above are taking it upon themselves to inspire and empower.
For more campaigns, click here.
Machine Gun Kelly and Megan Fox tie the Knot
The world’s most admired lovers, most iconic celebrity couples, and wildest grunge babes. They officially tie the knot in a Instagram video. In January 13th they couldn’t celebrate their love to each other after showing how much affection to each other in a birthstone diamond ring, accordingly to Webster design. The two pear cut diamonds are interlocking bands together. The two rings estimate a whopping worth of almost half a million dollars. Megan Fox and Machine Gun Kelly, have always astonished the world with their ways to expression of love to each other. Either in grunge appearances, or public appearances, or paying duos to each other. The ring is one of the symbols of love to each other as it knots their birthstone to each other, forming a heart. By machine gun Kelly popping the question in a striped t-shirt similarly to Travis, do you think Pete will do the same. Striking the world with rock n’roll and grunge, this couple had ravished the worried with the stunning appearances they hold on social media, or the public.
Maya Angelou to Shine in the US Quarter
Maya Anglou an icon, Civil Rights activists, American Poet, and Memoirist. She is highly established for her autobiography “I Know Why the Caged Bird Sings”, in addition to her efforts with Malcom X, Martin Luther King JR, and African American Rights. She devoted herself to African Americans civil rights, moreover she is known for her quote “You may write me down in history with your bitter, twisted lies. You may trod me in the very dirt, but still, like dust, I’ll rise. Does my sassiness upset you?” She is now honored for her iconic and pragmatism in the US Mint American Woman’s Quarters Programme. The American public will submit names of figures they admire to be on the coin. One of the highly anticipated figures is Maya Anglou. Maya Angelou will be honored on the quarter with a bird, commemorating her achievements, and poem of “I Know Why the Caged Bird Sings” the image on the coin is inspired by her poetry that she wrote will she had experienced racism. The images compel the symbolism of the way she had lived and the pain she had endured. The coin is a representation to the power of American Women and their role in society.
Best in Shahid for 2022 to Stream
Selling drugs to payback his debts and as he begins to embark on a journey. Ahmad Malek a drug dealer corelates with Gaber to investigate a woman’s murder and another woman’s disappearance.
Story about a woman who rebels against her family and her humdrum lifestyle. She escapes from her whole life the day of the wedding. Take a look on the series and come with her on her journey
When a mysterious woman shows up in this man’s life, the story begins. Set in an authoritarian regime in Beirut, at 2052 and technical failure occurs, and everything takes the plot to a different twist.
Stories and gossip of the romantic framework of the ladies that stay in Zahra’s salon. Each girl has her unique and remarkable story, a romantic and comedic framework of woman wanting to pamper themselves or seek refuge.
Rain over Beirut
A Syrian Lebanese living in Beirut, falls in love and experiences complications and obstacles to his family.
The plot is about a suspicious visit, to the Haddad family to get rid of the evil and curse that surrounds them, later on she realized it’s the same curse that had killed her family.
Confessions of a Fashionista
Portraying a glamorous lifestyle in social media, the cover they pull out to audiences is not much like how we believe. In reality its more constant and harsh than we think.
Death of Speed Ball Player in Kafr Al Shiekh
Skateboarding a Prominent Sport in Egypt
Analog Photography in the Smart Phone Photography Era
US and Japan Warn from a Tsunami
Machine Gun Kelly and Megan Fox tie the Knot
Bullying in Egyptian Youth and the Girl Code
Citroen Advert by Amr Diab is Backlashed Over Sexual Harassment
World Youth Forum Robots Self Sterilization
Amir Al Masry is Tackling all Conventions in Acting
Chicken Katsu Buddha Bowls Recipe
An Inspirational Talk with The Smile Ambassador Dr Ahmed Al Kaffas
Biota: The Safe Haven You longed for it to Reopen
Mother’s day: Home workouts for the mommies
May Yacoubi: Cooking up the perfect bond with her daughter
The captivating power of the Tunisian beauty Hend Sabry
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2022 Color is Pantone’s Lilac Very Peri
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