Fashion
Our Own ‘Okhtein’ Makes it to the Top of Forbes 30 Under 30 List

Published
6 years agoon

Forbes Middle East just unveiled their list of 30 under 30, and the results are giving us utter pride with the inclusion of a number of Egyptians.
The prestigious list ranks the Middle Eastern most influential youth from different fields, that include fashion, arts, sports, music, business, culture and more. And at the top of the list is our own Egyptian sisters Aya and Mounaz Abdul Raouf, founders of Okhtein.
Not only did they make it to the top of the list, but they were also featured on the cover of the magazine.
Back in 2013, sensing a gap in the Egyptian market for true luxurious accessories, the Egyptian duo started their line of business for bags, with the aim of setting new trends and showcasing the Egyptian artistry while promoting for their own designs internationally. Their choice of the brand name itself, which means ‘sisters’ in Arabic, aligned with their aim of shedding the light on their home country, our home country.
And in September 2017, their latest line of Okhtein bags were applauded by the remarkable Vogue editor Anna Wintour during a Vogue Italia contest. The entrepreneurs expected a buzz to be created around their brand, and for orders to start pouring in but days passed and nothing happened.
So what do they do? They decide that the way to promoting their brand is for a celebrity to appear wearing their bag, and not any celebrity, Beyoncé! And they did it, they actually did it. After hard work in trying to reach her stylist, Beyoncé did appear wearing one of their bags and that was all the buzz they needed in order to go global.
The sisters also won the DDFC/Vogue Fashion Prize, and following their win, their products were picked up by international e-retailers such as Farfetch, The Modist, and Moda Operandi. And were worn by a number of A-listers, including Gigi Hadid, Winnie Harlow and Emma Watson.

Emma Watson spotted wearing Okhtein’s signature backpack
Lebanese fine jewelry designer Ralph Masri who is known for his statement and one of a kind pieces, came in second place, whom designs were also worn by remarkable figures including her honor Queen Rania.
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Other talents were featured including Emirati-Yemeni hitmaker, Balgees Fathi ranking the 11th position and Saudi Arabian singer Basma Alotaibi, who came in the 12th position.
The rankings by Forbes were determined via a questionnaire that was sent out to a number of Arab talents who nominated themselves.
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Fashion
DAWLY’S MESSAGE STIRS UP THE UNDERGROUND INTO AN AVALANCHE

Published
3 years agoon
May 11, 2022
A BLIZZARD TAKES OVER EGYPT WITH THE RISING TIDE OF THE UNDERGROUND! El Waili and Moscow drop a visually surreal piece dedicated to the creative forces that have shaped and given rise to Egypt’s dominant rap and trap scene. Already climbing to the top 5 on YouTube’s trending music as well as worldwide, the music video has shaken the scene with its unique visual creativity in terms of production, stunning incorporation of CGI and symbolism on all levels. A bone chilling track and music video, encapsulating Cairo in Moscow’s sub-zero bars, it boasts a diverse, energetic and upbeat audio production by El Waili, while the visual component complimented the music video’s production and artistic direction.
Stopping everyone in their tracks was the music video’s final shot over Cairo’s buildings presenting a powerful message from the creators of the clip choosing not to write the names of those involved in the creation of this piece, but instead dedicating it as symbolic tribute to the independent directors and talented individuals behind Egypt’s booming rap and trap scene. This struck a chord with the directors in the scene, causing a wave of shares and reposting in support of the piece, transforming overnight into a trend amongst the community.
The track being leaked had a profound effect on El Waili, wondering whether to release the song in full force, he was torn and considered it as “a personal war, with my ego not allowing me to release the track just because it got leaked”. Instead of allowing that voice to win, he listened to the encouraging
and energetic voices of those around him. Turning the track leak around in their favor, they transformed the music video into an anonymous message of support and solidarity to the struggling and rising talent in the scene, with the creators going down as saying “ultimately, no effort ever goes to waste”. This still leaves many wondering whether there will be an official reveal of the talent behind Dawly. One thing that’s known for certain is the dominant position that Egypt’s rap and trap scene holds in the region, that’s been painstakingly built up, mirrors the pyramids as a symbol of prestige and awe-inspiring power, that owes its creation to the talented minds that began in the underground music scene, both those who’ve been praised and that still remain anonymous.
Events
In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel

Published
3 years agoon
December 19, 2021
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends the sparkling trendy fashion vibes with the most wonderful time of the year at la fête de Noel, the fashion exhibition held from Dec 18th – 20th at Park St. in Sheikh Zayed in partnership with the Arab African International Bank.
Bringing our beloved designers and celebrities from Egypt and Lebanon to celebrate and define the latest fashion trends of 2021, highlighting the means to master winter season, in the presence of Ayman Fathy, Katia, Diala Makki, Dina Ragheb, Hanady Mehana, Marzouk, Illyas, and Aisha El shabrawy.
The event showcased over 30 prominent Egyptian and Arab exhibitors for ready-to-wear, jewelry and accessories, in addition to home accessories to provide all what you are looking for in the holiday season under one roof. On top of the exhibitors are; the diva Dalida Ayach, le Petit Chato, Dina Shaker, Koukla, Dalia Sabet, El Kasr Jewelry, Noha Abassi, El Baz Jewelry. Besides, Posh Shades, which brings the latest in the world of sunglasses and eyeglasses.
During the event, the Algerian-London based designer, Ilyes Quali held one-of-a-kind Trunk Show that presents contrasting sharp, structured tailoring with dramatic frills & pleats, mastering the art of creating pieces that imbibe the street style essence.
The serial entrepreneur, founder & CEO of Socialista Events, Yasmine Sarwat, highlighted how fashion is a core in the human well-being, how it impacts our mental health and encourages positivity and productivity. She stated, “The way we dress radiates outward to the surroundings, it also moves inward to speak what we feel and even affect our moods”. She explained that there is science behind fashion and stressed on the link between psychology and fashion, which puts great responsibility on the industry’s players especially during the times of different occasions of the year.
Sarwat added, “We are delighted to be hosting and celebrating the new year with our distinguishable partners of success and we always work to share the joy with our clients and present what they aspire for”.
For an unforgettable closing, the mega star Ruby was the main guest at La fête de Noel, who filled the night with her equisetic voice and wished happy beginnings for all the Arabs in the new year.
Fashion
The Next Generation of Sustainable Fashion through Biotech Fabrics
Published
3 years agoon
December 14, 2021


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Fashion


DAWLY’S MESSAGE STIRS UP THE UNDERGROUND INTO AN AVALANCHE
A BLIZZARD TAKES OVER EGYPT WITH THE RISING TIDE OF THE UNDERGROUND! El Waili and Moscow drop a visually surreal...


In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends...


The Next Generation of Sustainable Fashion through Biotech Fabrics
Plant based materials, are revolutionizing the world of fashion fabrics, from pineapple leather, rose silk, and recyclable material these materials are making a change in the world of fashion. The planet had been in danger since the environmental catastrophe of global warming, and increased levels of consumption. The sustainability of fashion, and our lifestyles can make a wider change in the way the planet can be saved. Thankfully, when the Fashion industry had been aware of the influence it has on contaminating the environment, several actions were taken, by considerable industry names. The fashion industry had a detrimental impact on the environment, through cotton harvesting, harmful chemical gases released through the manufacturing of polyester and nylon, a million of textile waste released every day. In an effort to cease the fashion industry harm to the environment, huge names such as Stella McCartney, Adidas, Nike, Hermes, are choosing an environmentally friendly biomaterial. Vegan leather has become one of the most sustainable alternatives to save the planet. These Biotech materials range from, spider silk, algae, mycelium leather, cactus leather, onion skin, coffee grounds, and even glittering sweat crystals. These biologically adapted materials, are convenient and advantageous than any other material used in history, causing less deterioration to the planet.


2022 Color is Pantone’s Lilac Very Peri
A color about encouraging creativity and imagination, encourages personal inventiveness and courageousness. A color that illuminates your personality and, thoughts, a color that brings out the artistry within each individual’s creations, Very Peri – 17-3938 by Pantone is a color made for the most erratic creations. Pantone a creative LLC company that had been well established for their color systems, design, printing, manufacturing, and supporting the management of color from design to production, amongst several materials. The corporation is located is Carlstadt New Jersey, and founded by Lawrence Herbert. Since 2000, Pantone had been fascinating the world with its creations of colors and, deciding the shade of the year. This annum, was a appealing purple blue, with red undertones. The selection process requires trend analysis, and drawing from the worlds of entertainments, art fashion, design, and several entities. As this color selection process is difficult and requires lots of accuracy. Though Veri Peri, a deep darkened Purple with red undertones is a vivid color for expression creativity, euphoria, and magical capabilities that youth hold within them. If you’re a passionate creative with strong personal ambitions this is the color for you.