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Nike Strikes Again With a New Inspiring Commercial

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Nike strikes again with yet another powerful commercial, not only did it feature strong confident women, in the hope of refuting common stereotypes that athletes face, but it also accepted them.

The commercial is actually saying yes to the stereotypes. Want to define all the dreamer women as crazy? Do it, the ad ends with, “So, if they want to call you crazy, fine. Show them what crazy can do.” Because crazy is sometimes good, it is sometimes what women need to defy rules and break barriers.

The ad is featuring superstar Serena Williams as she highlighted other fierce and iconic female athletes, and it is scheduled to air during the broadcast of the 91st Academy Awards.

The commercial featured the USWNT, Sam Gordon, Chloe Kim, Ibtihaj Muhammad and Simone Biles, and Williams for the narration; urging women all over the world to “Dream Crazier.”

The Nike commercial is already going viral online. In just the first hour on Twitter, the post garnered over 9,200 likes and 4,100 retweets.

And over the 4 millions views on Instagram in the first 4 hours!

https://www.instagram.com/p/BuRdz2HF7wj/

One of the highlights of ad is also the featuring of a hijab woman, it’s definitely not the first time for Nike to include Muslims but it still deserves the attention.

As a feminist myself, I have loved everything about the commercial. How the narration said one thing and the footage refuted the claim.

It expressed thoughts of every female athlete, and tackled gender-based issues, and that’s why Nike, once again, doesn’t fail to impress us.

 

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The Oscars Will Be Held In-Person Telecast and Not Virtually

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According to a report from Variety, the Oscars 2021 will be held in-person telecast and not virtually!

The Academy of Motion Picture Arts and Sciences has pushed the 73rd Academy Awards ceremony to the 15th of April next year, because by spring the theaters would be open again; allowing more movies to compete in the awards.

“The Oscars in-person telecast will happen,” Variety said on Tuesday, quoting a representative from the Academy.

“The Academy has done a walkthrough of the Dolby recently to see all the multiple options,” the report added, citing an awards publicist familiar with the situation.

The academy will of course be forced to cut down the number of attendees.

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Catch The Arab Premiere For Short Movie Henet Ward During Cairo Film Festival

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Egypt’s short movie ‘Henet Ward’ will have its MENA premiere at Cairo Film Festival, where it will compete with other movies.

The movie has participated in more than 95 international festivals around the world in (50 different countries) including 20 festivals that qualify for the Oscar and BAFTA and the film has won 12 international awards since its world premiere in the official competition of the “Clermont Ferrand International Festival” in France.

The movie is directed by Murad Mostafa and will be competing in the Cairo Film Festival.

Henet Ward tackles the life of “Halima”, a Sudanese henna painter living in Egypt. She goes to one of Giza’s local areas to prepare a bride for her wedding and her 7 years old daughter “Ward” accompanies her and starts to wander around and discover the place.

The movie also stars Emad Goniem, Halima, and Hagar Mahmoud, among others.

The following are the screening times for the movie:

Arab premiere
Sunday December 6th | 3:30 PM | Hanager cinema hall in the Egyptian Opera House

Playback
Monday, December 7th | 1:00 PM | Odeon 2 cinema downtown

Share with us what you think of the movie when you catch the premiere!

 

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Egyptian DOP Ahmed Al Morsy Wins Two Awards From the Australian Cinematography Society

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Egyptian DOP Ahmed Al Morsy has won two prestigious awards from the Australian Cinematography Society (ACS) and with that, marking his third win in a row and bringing his total number of awards to nine since he joined as a member back in 2017.

Al-Morsy received the Golden Award of Corporate Branding and Advertising for his video “Same Great Feelings,” which he also directed for the Ministry of Tourism and Antiquities in Egypt. He also won the Silver Award of John Bowring for Breaks and Promos for the Egyptian TV Channel Identity, where he used Ancient Egyptian Queen Nefertiti.

This win brings his total number of both international and regional awards to 22! An honorable achievement that he managed to do in the past 10 years.

These awards were granted for a number of his work including: Messages From The Sea (2010), The Party (2013), The Blue Elephant (2014), The Originals (2017), Diamond Dust (2018), and Blue Elephant: Dark Whispers, which generated more than EGP 102 million, making it the highest grossing film in the history of Egyptian cinema.

Al Morsy is a member of the Australian Cinematographers Society (ACS) and the Canadian Society of Cinematographers (CSC).

His latest work is the movie Al Aref: Awdat Younis, directed by Ahmad Alaa Aldeeb and starring Ahmed Ezz, the movie will release soon in cinemas.

 

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