Entertainment
Nike Strikes Again With a New Inspiring Commercial
Published
6 years agoon
Nike strikes again with yet another powerful commercial, not only did it feature strong confident women, in the hope of refuting common stereotypes that athletes face, but it also accepted them.
The commercial is actually saying yes to the stereotypes. Want to define all the dreamer women as crazy? Do it, the ad ends with, “So, if they want to call you crazy, fine. Show them what crazy can do.” Because crazy is sometimes good, it is sometimes what women need to defy rules and break barriers.
The ad is featuring superstar Serena Williams as she highlighted other fierce and iconic female athletes, and it is scheduled to air during the broadcast of the 91st Academy Awards.
The commercial featured the USWNT, Sam Gordon, Chloe Kim, Ibtihaj Muhammad and Simone Biles, and Williams for the narration; urging women all over the world to “Dream Crazier.”
The Nike commercial is already going viral online. In just the first hour on Twitter, the post garnered over 9,200 likes and 4,100 retweets.
Show them what crazy dreams can do. #justdoit pic.twitter.com/3fo2XMVkBT
— Nike (@Nike) February 24, 2019
And over the 4 millions views on Instagram in the first 4 hours!
https://www.instagram.com/p/BuRdz2HF7wj/
One of the highlights of ad is also the featuring of a hijab woman, it’s definitely not the first time for Nike to include Muslims but it still deserves the attention.
As a feminist myself, I have loved everything about the commercial. How the narration said one thing and the footage refuted the claim.
It expressed thoughts of every female athlete, and tackled gender-based issues, and that’s why Nike, once again, doesn’t fail to impress us.
Entertainment
Le Méridien Cairo Airport Invites Travellers To Savour The Beauty Of Golden Hour This Summer Season
Published
3 years agoon
June 11, 2022Au Soleil Stay Package at LE MÉRIDIEN CAIRO AIRPORT
Entertainment
Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt
Published
3 years agoon
May 9, 2022In Cooperation with Red Bull, Ignite Egypt & Allianz Egypt with the Aim to Raise Donations for Spinal Cord
Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt
Cairo – May 8, 2022: Cairo Festival City (CFC), an affiliate of Egypt’s leading real estate developer Al Futtaim Group Real Estate (AFGRE), hosted the “Wings for Life” marathon, which is taking place for the first time in Egypt. Taking place in cooperation with Red Bull, Ignite Egypt and Allianz Egypt, the event aims to support research to find a cure for spinal cord injury, one of the world’s most severe injuries and the most expensive to cure.
“Wings for Life” world run is a global running movement that was inaugurated in 2014 by the Wings for Life not-for-profit spinal cord research foundation. Supported by Red Bull, the marathon annually takes place all over the world simultaneously during the first week of May, with the participation of professional athletes, runners, and wheelchair participants from across the world. The global movement aims to collect funds to support cutting-edge research to find a cure for spinal cord injury and raise awareness about the risks of spinal cord injury.
Cairo Festival City is committed to host several events and marathons to raise awareness on different diseases and collect funds to support finding a cure for them. These events include the “Run for a Heart” marathon that aimed to raise funds for child’s heart diseases, and “Run for a Cure” marathon that aimed to raise awareness among women about early detection of cancer and supported efforts toward treatment.
About Cairo Festival City
Cairo Festival City’s lifestyle and amenities truly captivate the world’s attention, while setting a higher benchmark for integrated mixed-use community living, with many choices at hand. Setting the best example of a self-sustaining eco-friendly “City within a City”, CFC offers remarkable experiences for every resident, tenant and visitor with its avant-garde villas, lavishing apartments, high-end administrative offices, elite shopping mall, world-class hotels, international school, sports hub, state-of-the-art service centers, and sophisticated automotive park.
Entertainment
DJ KABOO’S “ENTA” HITS MOONKNIGHT’S INTERNATIONAL AUDIENCE WITH HIS ORIENTAL WAVES!
Published
3 years agoon
April 14, 2022FOR THE FIRST TIME, MARVEL’S LOGO OPENS TO THE UNIQUE ARAB TRAP BY EGYPT’S HOMEGROWN TALENT DJ KABOO ON THE LATEST EPISODE OF MOONKNIGHT, HITTING THE SERIES’ WORLDWIDE AUDIENCE WITH EGYPTIAN CLASSIC. The new show, directed by renowned Egyptian director and producer Mohammed Diab, showcases current Egyptian talent with one of the Middle East’s rising Egyptian DJs and music producers well as Dubai’s star disc jockey, DJ Kaboo being one of them. Already having his first track “Arab Trap Made in Egypt” featured in the premier episode of the series which sampled “Khosara” by Abdel Halim Hafez which was licensed by Mazzika group. His second track “Enta” which is the fourth track of his Arab Trap E.P. sampling “Batwanes Beek” by Warda being the new hit track that stole the show on the third episode of Moon Knight, with the track not only being used for both the intro and the credits of the episode but being added to Marvel’s official playlist, taking Egyptian music and Kaboo to a whole new level on the global stage!
A Dubai’s club regular scene since becoming the 2013, Pioneer’s DJ Middle East champion, he was driven by his passion of mixing-and-mastering old popular Arab tracks in hopes of introducing the culture to a global audience. He honed his music production talents to carve a new sub-genre of “Arab Trap” releasing the powerful “Arab Trap Made in Egypt” in 2018, followed up by his Arab Trap E.P. in 2020. This string of successes led to him being known as the “Arab Trap King”, earning his place among the scene’s elite.
The Arab Trap king was presented with the amazing chance to have his tracks featured in Marvel’s new series in late 2021. Following the unbelievable opportunity, he contacted his manager, Carousel’s CEO Daliah Galal to take it to the next level, where she helped seal the deal. Marvel ended up taking both tracks which sampled the popular classic tracks from the Arab world. Kaboo was enthusiastic with the new series’ potential of exposing the world to a fresh and revitalized take on classic Egyptian and Arab music with an injection of modern trap elements for a new and energetic audience.
Kaboo performed with prominent global artists such as Drake and Rihanna as well as Arab superstar Mohamed Ramadan, with him being the official DJ for Rihanna’s 2018 Fenty Dubai Launch Party and later on he became Mohamed Ramadan’s official DJ in 2021. Who he had notable performances with at the 2022 Middle East music festival. This recent collaboration with Marvel stands to elevate Kaboo’s efforts to explore and introduce to the world his unique “Arab Trap” style with him as one of the rising stars in the region’s music scene with this being his time to introduce the rich Middle Eastern flavor to the world!
@Djkaboo @Mazzika @Thecarouselworld @Daliahgalal
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Fashion
DAWLY’S MESSAGE STIRS UP THE UNDERGROUND INTO AN AVALANCHE
A BLIZZARD TAKES OVER EGYPT WITH THE RISING TIDE OF THE UNDERGROUND! El Waili and Moscow drop a visually surreal...
In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends...
The Next Generation of Sustainable Fashion through Biotech Fabrics
Plant based materials, are revolutionizing the world of fashion fabrics, from pineapple leather, rose silk, and recyclable material these materials are making a change in the world of fashion. The planet had been in danger since the environmental catastrophe of global warming, and increased levels of consumption. The sustainability of fashion, and our lifestyles can make a wider change in the way the planet can be saved. Thankfully, when the Fashion industry had been aware of the influence it has on contaminating the environment, several actions were taken, by considerable industry names. The fashion industry had a detrimental impact on the environment, through cotton harvesting, harmful chemical gases released through the manufacturing of polyester and nylon, a million of textile waste released every day. In an effort to cease the fashion industry harm to the environment, huge names such as Stella McCartney, Adidas, Nike, Hermes, are choosing an environmentally friendly biomaterial. Vegan leather has become one of the most sustainable alternatives to save the planet. These Biotech materials range from, spider silk, algae, mycelium leather, cactus leather, onion skin, coffee grounds, and even glittering sweat crystals. These biologically adapted materials, are convenient and advantageous than any other material used in history, causing less deterioration to the planet.
2022 Color is Pantone’s Lilac Very Peri
A color about encouraging creativity and imagination, encourages personal inventiveness and courageousness. A color that illuminates your personality and, thoughts, a color that brings out the artistry within each individual’s creations, Very Peri – 17-3938 by Pantone is a color made for the most erratic creations. Pantone a creative LLC company that had been well established for their color systems, design, printing, manufacturing, and supporting the management of color from design to production, amongst several materials. The corporation is located is Carlstadt New Jersey, and founded by Lawrence Herbert. Since 2000, Pantone had been fascinating the world with its creations of colors and, deciding the shade of the year. This annum, was a appealing purple blue, with red undertones. The selection process requires trend analysis, and drawing from the worlds of entertainments, art fashion, design, and several entities. As this color selection process is difficult and requires lots of accuracy. Though Veri Peri, a deep darkened Purple with red undertones is a vivid color for expression creativity, euphoria, and magical capabilities that youth hold within them. If you’re a passionate creative with strong personal ambitions this is the color for you.