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Narrative Disruptors: Where Egypt’s Brightest Minds Gather To Influence



The Narrative PR Summit is the first conference of its kind to be created by Egyptians for Egyptians, the Summit brings real case studies to provide for an in-depth understanding and awareness of the market. Keynote speakers are of opinion leaders and key experts, in the field of PR and more.

It first began back in 2016 as Egypt’s first ever international summit, yet managed locally. It is organized by CC Plus which is a multi-disciplinary corporate communications firm, in an attempt to revolutionize the outdated PR practices into a more efficient way that drive our nation forward.

In order to achieve that, the Narrative Summit since its launch, has been the go-to platform for catching up with the brightest minds and biggest names in the field of PR and communication, bringing them in one place to share their success story and professional vision.

Despite it being organized locally, the Summit brings both local and international influencers in the fields of technology, arts, culture and investment.

This year the Narrative Summit is introducing the first edition of Narrative Disruptors, the event will take place on the 14th of April at the Nile Ritz-Carlton. It is set to bring a number of A-list names including Eng. Ibrahim Sarhan, Chairman and Managing Director of e-finance, Blerta Aliko, UN WOMEN Country Representative in Egypt. Elizabeth Linder, Executive Director of Global Communications & External Affairs at Beautiful Destinations and many others prominent figures.

“We take it as a humbling responsibility upon ourselves to continue the legacy we began in 2016 to make Narrative PR Summit an ongoing milestone in Egypt’s development expedition and gather the experiences and recommendations of all field experts to further businesses and nation as a whole.”

The summit is also witnessing a talk by the pioneer in political communications in Egypt and the woman behind the presidential campaigns of Amr Moussa and President Abdel Fattah El Sisi; Lamia Kamel, who is also the Chairman and Managing Director of CC Plus, the multi-disciplinary corporate communications firm behind Narrative PR Summit.

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Disruptive art! Asser Yassin, an Egyptian film and television actor, writer and producer chose to follow his true calling and passion by mere serendipity that revealed his talent and infatuation for acting when he was cast for a university play to replace an actor so the destiny took its course. In collaboration with some of the best Arab film directors, Asser was lead to memorable parts in many reputable films and TV series such as Diamond Dust, Messages from the Sea, Aswar Al Qamar, Rags & Tatters, Bebo wa Bashir, becoming a box office name. Asser has received Best Actor Award in Carthage Film Festival, Malmo Arab Film Festival and Festival International Cinema Mediterranean Tetouan. Aside from his acting career, Asser has also stepped behind the camera to direct music videos for some of the top local performers in Egypt. Watch Asser talk at Narrative Disruptors Stage on April 14th. Get your ticket online via link in bio or visit the nearest @ticketsmarche's outlet: #NarrativeDisruptors2019, #KeynoteSpeaker, #AsserYassin, #DisruptiveInnovations, #Disruptors, #NarrativePRSummit, #Egypt, #CCPlus, @victorylinkegy, @asser_yassin, @aranzad_social

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A content and events Disruptor..Mai Salama! Mai has over 22 years of expertise. Through her years in the marcom field, Mai has worked on some of the biggest local and multinational clients across all fields, and many leading organizations and companies. In 2015, Mai crowned her successful career by setting up “The Worx”, an event management consultancy, which raised the bar for managing events, conferences, and exhibitions in Egypt. Moreover, she has served as a Strategic Thinking and Planning Instructor at Cairo Ad School, where she enjoyed sharing her work expertise and passion for this field. Get your ticket NOW via link in Bio. #NarrativeDisruptors2019, #KeynoteSpeaker, #MaiSalama, #DisruptiveInnovations, #Disruptors, #NarrativePRSummit, #Egypt, #CCPlus, #TheWorx, #CreativeIndustrySummit, @MaiSalama, @creativeindmena, @theworxemc

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The previous was just a small glimpse of the speakers taking part and of what is expected to take place during this year’s summit. Now a few days separate us from the event so make sure you hurry up and reserve your spot from here.


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The Ultimate Guide for Spending this Easter Vacation




Easter has blessed us this year by making it at a perfect timing, because with the weekend coming and following it Easter break, you have got yourself a joyful five day vacation -counting today as well-.

If you haven’t gotten any escapism plans yet, then let us help you decide on the perfect getaway; to give you the ultimate Easter experience and give you the will to continue the rest of the month.

Whether you’re planning to escape the hassle of the city all together and travel, or choose to stay for a wild night at one of Cairo’s clubs,  the following list has got you covered!

1- Coca-cola Concert

Partying starts today with Egypt’s most famous music stars who called it their own way in the Coca-Cola commercial, and now they are all waiting for you @Al Manara international Conferences Center to do the same thing and call Coca-Cola your way!

The line-up: Amir Eid, Abu, Mahmoud Esseily and Hana Ghoneim 

For more information, click here.

2- Block Part Ft. Feedo @ CJC610 

If you want to rest your feet today, and save up your energy for the weekend, that’s all right because DJ Feedo is setting the deck on fire at Cairo Jazz Club 610 in Sheikh Zayed. If you’re into that nightlife and RnB, and hip hop tunes then this is the event for you.

Date: Friday April 26th
Reservations: Through their Facebook page.
Time: 10PM-3AM

3- Teddy @ The Tap East 

DJ Teddy takes on the stage at The Tap East on Saturday the 27th, so get ready to be hitting the dance floor once again to some progressive house tunes.

Date: Saturday April 27th
Reservations: 01060000865
Time: 10PM-3AM
Meanwhile at the Tap West, MinusT and the spinning master himself, Ramsi Lehner will be there on Friday to give you the ultimate dancing frenzy; with their best tech house beats!

Date: Friday April 26th
Reservations: 0106 000 0867
Time: 10PM-3AM

5- Some weekend @Sahl Hasheesh 

If your plan includes leaving the city behind for the weekend, then you better do it the right way! The 2nd edition of Some Weekend is happening on April 26-27, and they are bringing one of the world’s most sought-after DJs and producers, Jamie Jones! 

If this doesn’t excite you, then surely the following line-up will do!

-Jamie Jones  
-Death on the Balcony 
-No Regular Play (live) 
-Abou Samra 
-Chiati (live) 
-Hassan Abou Alam 
-Mohamed Sadek 
-Nourre Fahmy 
-Shady Noor

For more details, click here.

6- Old is Gold @Gouna 

Venture life style are hosting one of the biggest events of this year; by bringing a killer line-up of chart topping hip-hop acts to EGYPT, that includes Nelly, Tyga, & Inna! For the closing party of this year’s edition Kings Polo‘s annual El Gouna, Red Sea, Beach Polo spectacular.

Location: The Venue
Date: April 27th, 2019
Doors open: 9:30 PM
For more details: 201555552596

To book your tickets, click here.

7- Esseily @Porto South Beach  

If you’re looking to travel, but not very far, then don’t miss Esseily’s Easter concert at South Beach in Ain El Sokhna. 

Location: Porto South Beach.

Date: April 28th, 2019

Ticket reservation: Call 16780


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SomaBay: Diving into the Beauty of Egypt




Soma Bay is a coastal resort, featuring some of the best Red Sea diving experiences with a variety of house reefs and five stars resorts, located near magnificent diving sites.

The five resorts included are Kempinski, Sheraton, Robinson Club, The Cascades Somabay Golf Resort, Spa & Thalasso and The Breakers Diving & Surfing Lodge, and they all give visitors access to an 18-hole, par 72 championship golf course and golf academy.

The Cascades Somabay Golf Resort, Spa & Thalasso, is one of the regions’s largest spas and is also featured in Somabay.

Besides having the fanciest hotels, and largest spa, the weather in Somabay allows for an excellent experience of water-sports activities. The prevailing winds are perfect for windsurfing, kite surfing and sailing.

Somabay with its breathtaking landscape, sea scenery, diving spots and luxurious hotels & spas, makes the perfect getaway for solo travelers, friends trips, couples and families.

Last weekend, Somabay hosted a number of beauty pageant winners, for an exciting, thrilling and one of a kind experience! The winners got to witness the uniqueness of the destination, and the various activities available.

The event was also attended by a number of influencers, who as well, got to experience the lavish lifestyle at Somabay.

In day 1, attendees stayed at The Cascades Golf Resort, Spa & Thalasso, followed by a welcome dinner. The next day, they participated in a cooking competition with famous TV Presenter and home cooking guru Chef Andrew Mitchell, who is a resident at Somabay.

The queens were challenged to create an Egyptian dish, and the judges were Somabay team and of course Chef Mitchell. 

Day 3 was a white beach party, that included several fun activities and entertainment. International DJs Milo Häfliger, Fulltone & Sebzz had everyone on their feet the whole day.

Sea, salt, sand, wind and GOOD VIBES ONLY!

Guests were also pampered with lasso therapy at the spa, that offers abundant treatments across its 65 treatment rooms and seawater based services.

On the last day of the event, guests got to rewind and relax with a sunrise Yoga session with Suzy at the Golf course. Then they were off to check the real-estate properties in Somabay. At night, they got to enjoy an oriental Bedouin Dinner, at Layalina Café.

I bet it doesn’t get any more relaxing than this!

The overall experience was splendid, and it was the perfect way to pause reality and skip the city for a change. We sure will be back soon, because such an incredible scenery is hard to stay away from.

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Some Weekend Are Bringing Jamie Jones for the First time in Egypt!




Some Weekend the music getaway are coming your way with a 2nd edition on April 26-27, this time happening earlier in Sahl Hasheesh during the Easter break, and they are bringing one of the world’s most sought-after DJs and producers, Jamie Jones! 

In last year’s event that took place in October, they made a huge splash with the incredible line-up of San Proper, Kornel Kovacs, Amp Fiddler, Bobby Analog, Steven Julien and Sweely, who took on the decks alongside 15 of Egypt’s most talented DJs.

The retreat also happened in Sahl Hasheesh and the locations varied from piers, boats to courtyards.

This year is expected to be even more thrilling with a lineup that will blow you away, including Aquarius Heaven and local heroes Chiati, Hassan Abou Alam, Baher, Kidmims;, Mauve, and more headliners to be announced soon.

This will mark the first time for Jamie Jones in Egypt, so make sure you don’t miss out on this once in a lifetime event.

Book your tickets now through this link!

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