The consultant company Interbrand has recently published a report about the most valuable brands in the world as of 2018, in which they ranked Apple in the first place.
The system of ranking is predicated upon assignment of dollar value to a given brand based on that brand’s financial performance, and also its strength. The brand value of Apple is estimated to be $214 billion dollars.
Among the top five on the list come Google, Amazon, Microsoft, and Coca-Cola respectively, where Coca-Cola is valued at $66 billion dollars.
The Chief Executive of Interbrand Charles Trevail expressed his admiration at the fact that these brands have been successful at responding to the changing demands and expectations of consumers–stating that “today we live in a world where consumers have more power than ever, curating their own personal brands in ways we’ve never seen. Brands like Amazon, Spotify and Netflix lead the way in this era by improving our lives in very personal ways.”
As with the past five consecutive years, Apple and Google have retained their spots as the top two most valuable brands.
ZAMALEK MUSIC WEEK
For its very first edition, Zamalek Music Week has brought all the colours of the musical spectrum under one roof at Zamalek Theater. “This year, Zamalek Theater is witnessing its first anniversary after putting together over 80 concerts of all sorts of genres, which is why we decided to create a new concept that isn’t like any regular performance,” shared Mostafa Sabry, Zamalek Theater’s Manager.
For the first time in Egypt, we’re presenting all genres within a week to feature seven performances, as well as a closing night… After Ramadan, we look forward to hosting even bigger events that feature both local artists and international acts,” Sabry added.
Fans of rock, indie, afro, electro and shaabi will be getting the treat of a lifetime, starting from the 24th of March, until the I St of April. With over 15 artists on the bill, Zamalek Music Week festival is set to be the biggest of its kind.
“The festival is catering to different audiences from an array of age groups,” shared Tarek Sabry, Founder and CEO of Zamalek Theater, “and the experience of the Zamalek Music Festival is only the beginning to new musical events that Zamalek Theater will be hosting over the next year.
As the festival gears up to become a yearly occurrence, let’s take a look at the edition’s agenda. On Thursday, the 24th of March, El Waili is set to take over the stage during the opening night of the festival with his signature ambient tunes, and he will be joined by special guests Donia Wael and DJ Jamaica. The second night takes place on Saturday, the 26th of March, when Reda Bahrawi’s shaabi hits sends the audience into a frenzy.
As for rock night, Strawberry-Swing, Paranoid E es, and Skeletøn Cli ue are set to turn the festival upside down on Sunday the 27th of March. African night will be taking place on Monday, the 28th of March, featuring High Dam, Mazeek and Meshwar.
A special night for the hardcore fans of Egypt’s rap scene will be taking place on the 29th of March, which features the one and only Abyu_sjf. The festival will take an indie turn on Wednesda the 30th of March, with Wust Elbalad, Hawas, Gawy, and Luka wel Battekh. Shaabi night will crank up the heat with DJ Toti, Abo Sahar, and Gelba on -Thursday, the 31 st of March, before Autostrad band ends things on a high note with an extra night of indie hits on the final day of the festival, the I St of April.
The festival is powered by T United who brought the festival to life, along with the main partners of the festival,
Carousel Media & PR and CNL Music, NRJ. Other partners include Tickets Mall, Fada bookings and Cairo Timeline.
Stay tuned as we bring you more cool content during the festival. Follow the festival happenings for the chance to win your own free tickets and find out more about the special guests who will be announced during the festival.
Find out more about the schedule here.
For press inquiries, contact:
Carousel – Daliah Galal +201006680702
HASSAN ABOUELROUSS LIVE IN LEBANON!
FOR THE FIRST TIME EVER: HASSAN ABOUELROUSS IN LEBANON!
FOLLOWING A STREAM OF SMASHING HITS IN EGYPT, POPSTAR HASSAN ABOUELROUSS VENTURES INTO LEBANON’S NIGHTLIFE! Mark your calendars for Abouelrouss’ takeover of The Village in
Lebanon’s capital, Beirut, this Thursday night (March 17th).
The Village’s Oriental Night will be cranked up a few notches with the anticipated breakthrough by Abouelrouss, who will be performing his biggest hits including “Kol El Nas”, “Falatet Meny”, “Chicalastic”, and, last but not least, his banging tune of “Millionaire” from his famed “Bmeet Wesh” series. Having had millions of viewers tune in to watch his music videos online, Abouelrouss has garnered quite the funky following. Known for an upbeat persona, Abouelrouss never fails to bring an audience to an uproar. His viral hit “Kol El Nas“ featuring Mahraganat duo, El Sawareekh, reached an impressive 20 million views, while his top trending track “Millionaire” amassed over a combined 100 million views across numerous platforms. His most recent work “Falatet Meny“
featuring superstar Dina El Sherbiny garnered critical acclaim, and remained the talk of the day for months on end. The multitalented triple threat hasn’t only taken over the music scene by storm, but he’s also flexing his acting talents on TV screens around the Middle East. He’s currently working on a couple of mega hit series that will be announced soon. Keep an eye out for
Abouelrouss’ next moves; he has plenty more tricks up his sleeve.
Fashion week stands in solidarity with Ukraine
The Russian invasion of Ukraine was a major event across the world, as Russia started the full-scale invasion of Ukraine on 24th February 2022. That was the largest conventional military attack since World War II, though the impact of the war is incredible when it comes to the humanitarian factor. People are evading their homes and staying on the borders. Fashion houses have taken action and started to diminish in Russian locations, and luxury stock prices are going down. Even though the fashion business had been going under a hurdle of the Russian invasion of Ukraine, Milan Fashion week had initiated immediately. Influencers had raised the flag of Ukraine in solidarity with the nation and designers had pieces with the color of the flag. Celebrities had celebrated the colors of blue and yellow and Fashion week streetwear in protest to Russia. A show guest at the Giorgio Armani Fashion Show was dressed in blue and yellow, as the show was in silence t acknowledge the somber mood. Fashion and clothing had been a certain part of how individuals had expressed their opinion and how they feel about, fashion had been a part of political activism and protest. Fashion brands had always showed messages through their apparel and their collections.
Dr Doaa the professional dermatologist making noise in the industry
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Egypt mitigates, adapts to effects of climate change via 324 bn national projects: Minister
Allianz Egypt launches the first round of Allianz Athlete Experience for Egyptian Tennis Enthusiasts to support Mayar Sherif
Unforgettable Eid Celebration at Somabay
An Inspirational Talk with The Smile Ambassador Dr Ahmed Al Kaffas
Biota: The Safe Haven You longed for it to Reopen
Mother’s day: Home workouts for the mommies
May Yacoubi: Cooking up the perfect bond with her daughter
The captivating power of the Tunisian beauty Hend Sabry
DAWLY’S MESSAGE STIRS UP THE UNDERGROUND INTO AN AVALANCHE
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In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel
Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends...
The Next Generation of Sustainable Fashion through Biotech Fabrics
Plant based materials, are revolutionizing the world of fashion fabrics, from pineapple leather, rose silk, and recyclable material these materials are making a change in the world of fashion. The planet had been in danger since the environmental catastrophe of global warming, and increased levels of consumption. The sustainability of fashion, and our lifestyles can make a wider change in the way the planet can be saved. Thankfully, when the Fashion industry had been aware of the influence it has on contaminating the environment, several actions were taken, by considerable industry names. The fashion industry had a detrimental impact on the environment, through cotton harvesting, harmful chemical gases released through the manufacturing of polyester and nylon, a million of textile waste released every day. In an effort to cease the fashion industry harm to the environment, huge names such as Stella McCartney, Adidas, Nike, Hermes, are choosing an environmentally friendly biomaterial. Vegan leather has become one of the most sustainable alternatives to save the planet. These Biotech materials range from, spider silk, algae, mycelium leather, cactus leather, onion skin, coffee grounds, and even glittering sweat crystals. These biologically adapted materials, are convenient and advantageous than any other material used in history, causing less deterioration to the planet.
2022 Color is Pantone’s Lilac Very Peri
A color about encouraging creativity and imagination, encourages personal inventiveness and courageousness. A color that illuminates your personality and, thoughts, a color that brings out the artistry within each individual’s creations, Very Peri – 17-3938 by Pantone is a color made for the most erratic creations. Pantone a creative LLC company that had been well established for their color systems, design, printing, manufacturing, and supporting the management of color from design to production, amongst several materials. The corporation is located is Carlstadt New Jersey, and founded by Lawrence Herbert. Since 2000, Pantone had been fascinating the world with its creations of colors and, deciding the shade of the year. This annum, was a appealing purple blue, with red undertones. The selection process requires trend analysis, and drawing from the worlds of entertainments, art fashion, design, and several entities. As this color selection process is difficult and requires lots of accuracy. Though Veri Peri, a deep darkened Purple with red undertones is a vivid color for expression creativity, euphoria, and magical capabilities that youth hold within them. If you’re a passionate creative with strong personal ambitions this is the color for you.