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Mohamed Metwally: The Creator of Nogal Furniture and Its Unique Pieces

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Nogal Furniture is a well-known diverse company in the field of furnishing. They offer customers with top notch pieces that compliment every home and allow it to stand out.

You must have spotted their work of art at a customer’s home or in one of their showrooms, one thing for sure is that they have become a favorite destination for those looking to give their home a makeover.

We sat down with the owner Mr. Mohamed Metwally who told us more about Nogal’s perspective vision and how he was the first to introduce Spanish brands to the Egyptian market back in the 90s.

Mr. Mohamed Metwally started by recognizing the efforts of his father, Mr. Mahmoud Metwally, the founder of Nogal and the one who paved the way for Mr. Mohamed Metwally to carry on his great work.

When was Nogal Furniture established?

Established in 1995, Nogal Furniture has succeeded in leaving a unique mark in several homes. The first branch opened in Zamalek and it provided customers with high quality furniture pieces. Ever since their debut, they have positioned themselves as a leading company in Egypt in the furniture & furnishing field.

What makes Nogal’s furniture pieces unique?

Each piece has its distinctive style that you can instantly tell is a Nogal piece. The designs are a fusion of urban and exotic designs, which results in having diverse pieces that compliment homes and give them a one of a kind look and feel.

Do you customize furniture pieces?

Yes, we do customized furniture imported from Spain, Italy, German, china and also Egyptian local products. All thanks to our pioneering warehouse-showroom concept spearheaded the industry 25 years ago, which quickly became an iconic landmark.

What is the most challenging part of your job?

We always try to maintain the highest level of professionalism and to never disappoint. This means that the quality control should be at its best at all phases of the project, maintain good customer service and of course our job doesn’t end with the sale. We maintain the excellent customer service throughout the entire process of installation until the pieces are safe at their new home.

Do you help clients pick out pieces that match the interior of their homes?

Yes, we sure help our customers choose the best pieces that match the style, taste and space of their homes.

Do you have limited edition pieces?

Yes, we do have some limited-edition pieces for the world’s most demanding designers, collectors, and design lovers. Behind each limited piece is a story, a creative concept and a hidden history.

Can you tell us more about the diverse collection available in your showrooms?

Our collection includes classic, new classic, modern, ultra-modern, vintage, contemporary and eclectic branded furniture, so that whatever taste you have in furniture, you will find it.

We also have a collection made by famous and great Spanish and Italian designers, which gives our furniture a touch of elegancy and uniqueness.

What is your five year plan and what do you aspire to become?

We aim at understanding more about our target audience and cater to their needs and aspirations. We also aspire to increase our market share in the Egyptian market, by expanding more and setting a well-defined marketing strategy. We’ll set a well-planned action plan to communicate with our segment.

What is your favorite part of what you do?

Our favorite part is designing customized high-end project and help customers see their dream house come to reality. We love it when we see our pieces at their new homes, complimenting it and transforming the space around it.

This article won’t do the place justice, you have to see for yourself their unique pieces at their showroom in Zayed, we know for sure that you’ll find your home’s next perfect match! It’s also worth mentioning that their work has been registered in many international exhibitions including Milano, Valencia and Madrid Fairs.

 

 

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ZAMALEK MUSIC WEEK

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For its very first edition, Zamalek Music Week has brought all the colours of the musical spectrum under one roof at Zamalek Theater. “This year, Zamalek Theater is witnessing its first anniversary after putting together over 80 concerts of all sorts of genres, which is why we decided to create a new concept that isn’t like any regular performance,” shared Mostafa Sabry, Zamalek Theater’s Manager.

 

For the first time in Egypt, we’re presenting all genres within a week to feature seven performances, as well as a closing night… After Ramadan, we look forward to hosting even bigger events that feature both local artists and international acts,” Sabry added.

Fans of rock, indie, afro, electro and shaabi will be getting the treat of a lifetime, starting from the 24th of March, until the I St of April. With over 15 artists on the bill, Zamalek Music Week festival is set to be the biggest of its kind.

“The festival is catering to different audiences from an array of age groups,” shared Tarek Sabry, Founder and CEO of Zamalek Theater, “and the experience of the Zamalek Music Festival is only the beginning to new musical events that Zamalek Theater will be hosting over the next year.

As the festival gears up to become a yearly occurrence, let’s take a look at the edition’s agenda. On Thursday, the 24th of March, El Waili is set to take over the stage during the opening night of the festival with his signature ambient tunes, and he will be joined by special guests Donia Wael and DJ Jamaica. The second night takes place on Saturday, the 26th of March, when Reda Bahrawi’s shaabi hits sends the audience into a frenzy.

As for rock night, Strawberry-Swing, Paranoid E es, and Skeletøn Cli ue are set to turn the festival upside down on Sunday the 27th of March. African night will be taking place on Monday, the 28th of March, featuring High Dam, Mazeek and Meshwar.

A special night for the hardcore fans of Egypt’s rap scene will be taking place on the 29th of March, which features the one and only Abyu_sjf. The festival will take an indie turn on Wednesda the 30th of March, with Wust Elbalad, Hawas, Gawy, and Luka wel Battekh. Shaabi night will crank up the heat with DJ Toti, Abo Sahar, and Gelba on -Thursday, the 31 st of March, before Autostrad band ends things on a high note with an extra night of indie hits on the final day of the festival, the I St of April.

The festival is powered by T United who brought the festival to life, along with the main partners of the festival,

Carousel Media & PR and CNL Music, NRJ. Other partners include Tickets Mall, Fada bookings and Cairo Timeline.

Stay tuned as we bring you more cool content during the festival. Follow the festival happenings for the chance to win your own free tickets and find out more about the special guests who will be announced during the festival.

Find out more about the schedule here.

@TheCarouselWorld
@ZamalekTheater
For press inquiries, contact:
Carousel – Daliah Galal +201006680702

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HASSAN ABOUELROUSS LIVE IN LEBANON!

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FOR THE FIRST TIME EVER: HASSAN ABOUELROUSS IN LEBANON!
FOLLOWING A STREAM OF SMASHING HITS IN EGYPT, POPSTAR
HASSAN ABOUELROUSS VENTURES INTO LEBANON’S NIGHTLIFE! Mark your calendars for Abouelrouss’ takeover of The Village in
Lebanon’s capital, Beirut, this Thursday night (March 17th).

The Village’s Oriental Night will be cranked up a few notches with the anticipated breakthrough by Abouelrouss, who will be performing his biggest hits including “Kol El Nas”, “Falatet Meny”, “Chicalastic”, and, last but not least, his banging tune of “Millionaire” from his famed “Bmeet Wesh” series. Having had millions of viewers tune in to watch his music videos online, Abouelrouss has garnered quite the funky following. Known for an upbeat persona, Abouelrouss never fails to bring an audience to an uproar. His viral hit “Kol El Nas featuring Mahraganat duo, El Sawareekh, reached an impressive 20 million views, while his top trending track Millionaire” amassed over a combined 100 million views across numerous platforms. His most recent work Falatet Meny
featuring superstar Dina El Sherbiny garnered critical acclaim,
and remained the talk of the day for months on end. The multitalented triple threat hasn’t only taken over the music scene by storm, but he’s also flexing his acting talents on TV screens around the Middle East. He’s currently working on a couple of mega hit series that will be announced soon. Keep an eye out for
Abouelrouss’ next moves; he has plenty more tricks up his sleeve.

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Fashion week stands in solidarity with Ukraine

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The Russian invasion of Ukraine was a major event across the world, as Russia started the full-scale invasion of Ukraine on 24th February 2022. That was the largest conventional military attack since World War II, though the impact of the war is incredible when it comes to the humanitarian factor. People are evading their homes and staying on the borders. Fashion houses have taken action and started to diminish in Russian locations, and luxury stock prices are going down. Even though the fashion business had been going under a hurdle of the Russian invasion of Ukraine, Milan Fashion week had initiated immediately. Influencers had raised the flag of Ukraine in solidarity with the nation and designers had pieces with the color of the flag. Celebrities had celebrated the colors of blue and yellow and Fashion week streetwear in protest to Russia. A show guest at the Giorgio Armani Fashion Show was dressed in blue and yellow, as the show was in silence t acknowledge the somber mood. Fashion and clothing had been a certain part of how individuals had expressed their opinion and how they feel about, fashion had been a part of political activism and protest. Fashion brands had always showed messages through their apparel and their collections.

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