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Mo Salah and EFA Dilemma: The Details

Published

7 years ago

April 30, 2018

Footballs fans all over social media have been posting and tweeting about the recent drama between the international Egyptian football player and the Egyptian Football Association; so, here’s a simple explanation to what has been going between the two parties:

– The popularity of Mohamed Salah led him to be a “brand”, the biggest companies and names all over the world are racing to get him represent them in different media outlets, let it be TV ads, social media ads, banners, etc.

– Using the image of the exceptional player without his consent or contracts can put him under a great deal of pressure and legal troubles.

– The Egyptian Football Association let “WE”, one of the EFA sponsors to use Mohamed Salah image next “WE” logo on the national team plane; however, Mo Salah has a contract with “Vodafone”, that is considered a legit competitor.

– Mo Salah could have faced legal troubles with 100 million Egyptian pounds fine to be paid for “Vodafone” if his image was ever used by a competitor or any other company that Mo isn’t signed with.

We have not even been contacted for a resolution! Nothing! Complete silence! What's the plan?! We just see more and more billboards and ads coming out which we have never authorised! What effect do they think this is having? A good one?! Anyway, time is of the essence…

— Ramy Abbas Issa (@RamyCol) April 28, 2018

– Later on, after trials from Ramy Abbas Issam, Mohamed Salah’s lawyer, to sort this serious matter out; Salah expressed on his official Twitter account his devastation over the treatment they have received.

بكل أسف طريقة التعامل فيها إهانة كبيرة جدًا.. كنت أتمنى التعامل يكون أرقى من كدا…

— Mohamed Salah (@MoSalah) April 29, 2018

– Mo fans showed support all over social media with the trending hashtag #ادعم_محمد_صلاح

– Later on, EFA declared that they will work on solving this matter

هاني أبو ريدة لمحمد صلاح هاتفيا : أي شئ سبب لك ازعاجا لن يستمر والأهم عندي راحتك النفسية انت وزملاءك لترفعوا رأس بلدكم في كأس العالم ولا توجد مشكلة غير قابلة للحل خاصة في الأمور التسويقية والتجارية pic.twitter.com/11Yi95SUm1

— EFA.eg (@EFA) April 29, 2018

– The legendary Salah thanked his fans on his Twitter account for all the support they have showed

أنا بشكر كل الناس على دعمكم الكبير النهاردة .. في الحقيقة رد الفعل كان غير طبيعي وأسعدني جدًا تفاعلكم.. احنا أخدنا وعد بحل الموضوع وإن شاء الله في طريقه للحل .. شكرًا لكم مرة تانية❤️

— Mohamed Salah (@MoSalah) April 29, 2018

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Sax player Rahma Hassan, Wael Jassar and Mustafa Kamel perform a concert at the Aspero Restaurant Complex

Published

2 years ago

February 20, 2023

Yara K

In a family meeting on the banks of the Nile, businessman Gerges Espero opened his new restaurant on the promenade of the people of Egypt under the name Espero Restobar. The Eventadora Company supervised and organized the party, which was revived by the artist Wael Jassar and the artist Mustafa Kamel, captain of the musical professions and sax player Rahma Hassan, and DJ Khaled Hussein in The opening of the Aspero restaurant complex in the Ahl Masr walkway on the Nile Corniche, in the presence of a group of stars of art and high society.

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Egypt mitigates, adapts to effects of climate change via 324 bn national projects: Minister

Published

3 years ago

June 8, 2022

Akram Moftah

CAIRO – 8 June 2022: Egypt has success story to share with the world during its presidency of the upcoming COP27 climate conference, stated Egyptian Minister of Environment, Dr. Yasmine Fouad.

She referred to Egypt’s national projects in the fields of mitigation and adaptation with climate change, saying that the cost of mitigation programs in Egypt reaches 211 billion dollars, and the cost of adaptation programs is about 113 billion dollars, with a total of 324 billion dollar.

Minister Yasmine Fouad further explained that the list of mitigation projects includes the establishment of the Benban Solar Energy Complex; the largest complex for generating clean electricity in the Middle East, in addition to energy efficiency projects, wind energy projects, and sustainable transportation such as the Monorail project and the expanded metro network.

She also highlighted other projects aiming to convert waste into energy, and helps in integrated waste management, such as biogas projects, sanitary landfills and recycling plants.

“As for the adaptation projects, they include water rationalization, canal lining projects, sea water desalination, sewage plants, and Haya Karima initiative as an integrated model for mitigation and adaptation projects to the effects of climate change,” she added.

This also includes the implementation of natural gas delivery projects, waste management, lining canals projects and Sewage treatment plants and afforestation.

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Allianz Egypt launches the first round of Allianz Athlete Experience for Egyptian Tennis Enthusiasts to support Mayar Sherif

Published

3 years ago

May 16, 2022

Akram Moftah

Cairo – May 2022: Being the exclusive official insurance sponsor of tennis champion, Mayar Sherif, the first Egyptian female tennis player to feature in the main draw of a Grand Slam tournament, Allianz Egypt launches the first round of one-of-a-kind initiative “Allianz Athlete Experience” for Egyptian tennis enthusiasts. The winners will enjoy an exclusive experience with Allianz Egypt brand ambassador and Tennis superstar Mayar in one of the sport’s most important tournaments at Roland Garros in Paris this May.
At a special ceremony held at Allianz Egypt Headquarters, Allianz Egypt announced the winners in the presence of Allianz Egypt Chairman and Board of Management, the President of the Egyptian Tennis Federation, and the winners of the competition, in addition to Allianz Egypt sports partners and ambassadors from the Olympic and Paralympic Champions.
“Over the years, Allianz Egypt, being the official insurance partner of the Olympics and Paralympics Movement, has ventured to be a strong contributor to the local sports ecosystem through supporting, encouraging and empowering national athletes and champions,” Ayman Hegazy, Chairman and CEO of Allianz Companies in Egypt, said.
Hegazy added, “We are extremely proud of our Golden girl and our Brand Ambassador Mayar Sherif for being the first Egyptian Female at Roland Garros. And we are diligent to continue providing all possible support and empowerment to her and all our champions.”

“I am honored to have Allianz Egypt – one of the distinguished sports promoters in the world- supporting me throughout my journey in raising Egypt’s name in major championships worldwide. This competition truly reflects the immense support and motivation I have been receiving from Allianz since day one and from my distinguished and strong Egyptian fan base that I sincerely and proudly consider a success.” Mayar Sherif said commenting on the initiative.
It is worth noting that Allianz Egypt intends to repeat this initiative for its ambassadors in different sports. This comes as a continuation of the company’s efforts to support the Egyptian sports ecosystem, with a special focus on tennis.
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About Allianz Egypt:
Allianz is a Multinational German insurer operating since 1890. Allianz in Egypt was founded in 1976, under the name of “Arab International Insurance Company”. It was fully acquired in 2004 by Allianz under its current brand names; “Allianz Life Assurance Company – Egypt” and “Allianz Insurance Company – Egypt”, providing comprehensive and integrated insurance services, such as life insurance, medical insurance, property insurance to business partners and individuals. The company has 14 branches and has accomplished strategic partnerships with major banks operating in Egypt.