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Ministry Of Tourism Partners With Italian MediaSet For a Documentary Series

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A new promotional campaign with the Italian MediaSet channels group has been launched by the Ministry of Tourism, in which a series of documentary films about Egypt will be aired.

The documentary will include top destination and attractions in Egypt, and is set to be aired on Freedom OrtleIl Confine channel.

The series will be presented by Italian presenter Roberto Giacobbo and Egyptologist Zahi Hawass.

Giacobbo is one of the well-known presenters of touristic programs in Italy.

The films will be aired on the Italian TV, in addition to the official social media pages of the General Authority for Tourism Development. 

Archaeological sites of touristic significance will be included in the films.

Head of Italian Channel 4 (Rete 4), Sebastian Lombardi said that they worked with the Egyptian Ministry of Tourism “to show the beauty of Egypt and its civilization depicted in the construction of the pyramids.”

He also added that they are trying “to explore Egypt in a different and attractive way amid the momentum of its civilization.The program will talk about the Egyptian beauty and history. Tourists have a lot of expectations and interest in knowing more about Egypt’s ancient civilization.”

This marks yet another significant collaboration, after last week’s partnership with CNN. All of which aligns with the Ministry’s efforts to promote for tourism in Egypt and help revive it.

The Ministry also recognized the importance of Social Media as a marketing tool, and took advantage of it by signing agreements with bloggers to promote for Egypt as a top notch destination.

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Giza’s Bent Pyramid Opens To The Public For The First Time

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Egypt has opened the Bent pyramid of Dahshur to visitors, the pyramid was built for the pharaoh Sneferu and is considered to be a key step in the evolution of pyramid construction.

The pyramid is now open to the public after restoration works have been completed, and as of last weekend the public are now allowed into the massive 4,600-year-old pyramid and can climb its 79-metre narrow tunnel from a raised entrance that leads to two chambers inside.

A man walking through the passage in the ‘bent’ pyramid of King Snefuru.

Visitors will also have access to an adjoining 18-metre high “side pyramid” that was possibly built for Sneferu’s wife Hetepheres, the pyramid is now open for the very first time since its excavation back in 1956.

Antiquities Minister Khaled el-Anany also reported on Saturday that Egyptian archaeologists have uncovered a collection of stone, clay, wooden sarcophagi and mummies, in the Dahshur royal necropolis. All of which were uncovered during on-going excavation work that took place near the pyramid.

Anany also exclaimed that the Bent Pyramid along with other pyramids located in the area of Dahshur are all registered on the UNESCO World Heritage List.

We hope that such astounding discoveries and restoration to ancient landmarks can spur tourism and drive more tourists to the historical parts of Egypt.

 

 

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A Path For The Visually Impaired Inaugurated in the Egyptian Museum

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A new path in the Egyptian Museum in Tahrir was inaugurated on June 20 for the visually impaired.

The inauguration of the new path was opened by Egypt’s Minister of Antiquities Khaled El-Enany, Minister of Tourism Rania Al-Mashat, Sports and Youth Minister Ashraf Sobhy in the presence of 16 foreign ambassadors.

Such an impressive reform was developed under the vision of the Vivere all’ Italiana programme by the Italian Ministry of Foreign Affair. 

The path for the visually impaired was made by the Archaeological Centre of the Italian Cultural Institute in Cairo, the Egyptian Museum and the Museo Tattile Statale Omero in Ancona. 

This is considered as a huge step and quite the impressive gesture as it will allow people with disabilities to visit the Egyptian museum and learn more about the history of their country.

The new special itinerary relies upon the expertise of the Omero Museum in Ancona, where the visually impaired can enjoy art along with the rest of the public.

The Egyptian Museum in Tahrir is the first to apply this initiative but won’t be the last as more museums in the future will follow the same steps.

 

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Major Development Plan Announced For the Egyptian Museum in Tahir

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The Ministry of Antiquities announced yesterday the start of development works for the Egyptian Museum in Tahrir.

A protocol of cooperation was signed as well in the declaration aiming to be later submitted to the UNESCO, in order to put the Egyptian Museum on the World Heritage List. 

The development project will last for 3 years and in the first phase, major developments will take place with the cooperation of five European museums, the Egyptian Museum in Turin in Italy, the Louvre Museum in France, the British Museum in England, the Berlin Museum in Germany, and the Leiden Museum in Holland. The European Union will support the development plan as well.

The development plan will include changing of the paint and lighting circuit, developing both the entrance and ground floor show halls, also maintenance of displays of artifacts.

Moreover, monuments will be restored and the explanatory cards will be developed, basically the museum’s master plan is keen on  developing everything including the mission and vision of the museum.

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