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Hoda Allam: The Baby Whisperer Who’s Behind Every Mother’s Back



Mothers always go the extra mile for their babies. They spend endless sleepless night just to rock their babies to sleep or make sure they’re sound asleep. Mothers are heroes but sometimes heroes need a sidekick too and when they do, Hoda Allam shows up to their rescue.

Hoda Allam is a baby sleep consultant and a mother first. She’s the first Egyptian and Middle Eastern woman to get certified from the Baby Sleep Consultants Australia.

We sat down with the baby whisperer and she let us in on all things related to sleep consultancy for babies, what inspired her and how she overcame all challenges.

Can you explain to people what exactly do you do? 

I adjust the sleep pattern and cycle for babies. Any mom facing difficulties with her baby’s sleep from not being able to sleep at night to not getting appropriate naps, I help out in resolving these issues for the mother.

First thing I do is look into the possible factors of why the baby isn’t getting enough sleep or causing disturbance to his sleep pattern, it could be related to the baby’s nutrition or over/under tiredness.

I set a sleep plan for the baby, a schedule that include sleep time/ food time and milk intakes. Then we discuss nutrition and the baby’s routine. We also teach the mom how to read her baby’s signs, so she can tell when the baby is sleepy, hungry or just upset.

In case the baby is still not sleeping in a healthy pattern, we move to the next level, which is sleep training. This means that the baby doesn’t have the skill to fall back to sleep on his own after finishing one sleep cycle, and he needs his mother’s interference to fall back to sleep.

What we try to do is have the baby sleep independently without relying on his mother.

Where did you learn it?

Baby Sleep Consultants Australia.

What inspired you to start this business?

Out of utter pain and struggle from my own experience! It all started with with my second baby boy, when all of my old techniques didn’t work with him.

It affected my lifestyle greatly and drove me insane that everything that I applied before didn’t work! I read lots of books and started to Google and watch videos. Eventually I succeeded, but it cost me a lot to reach this point.

I was angry most of the time, I felt lonely and I was always tired! That is when I thought, why isn’t there any place or anyone who can help out tired moms like me to guide them through their journey.

This is what inspired me and pushed me to start this business, I wanted to help relieve moms from this pressure that can affect their nervous system. Especially that I witnessed the positive impact of my baby sleeping well, and how my life went back to normalcy and I slowly fell back into a routine. I bounded with my daughter and reconnected with my husband.

What was your next step after deciding that you want to help mothers?

I looked up sleep consultants in Egypt and I didn’t find any. That was when I started looking up online courses and certificates, eventually with the support of my family and husband, I studied and went through a long, hectic process but it was completely worth it.

It’s not just about sleep training, you also learn how to link everything in the baby’s life to his/her sleep cycle.

Did you also learn how to deal with the mother?

I learned all about postpartum and how to pick up the signs of this depression; in order to be able to direct the mother to another professional in this field.

What helped me in this is that in the past years I worked along life coaches, which enabled me to direct and help out moms psychologically.

Understanding the moms’ needs and wishes to adjust their babies’ sleep help a lot in the process. Either it is to fix her social life or marriage life, it’s always a good motivation to have a why and a purpose to reach.

The more there are whys, the bigger the motivation is!

Do you cater the programs for each baby?

I study the different parental style and look at the baby’s temperament, their age, style and nutrition and based on that, I choose the plan most suitable for each baby.

I have also learned different schools and techniques, so what I do is always merge between these different approaches and never use just one.

What was the weirdest comment you have ever gotten on your job?

When one mother asked me about my profession and I told her sleep coach, she was quite surprised and mocked that such an ‘issue’ now has a specialty.

Once, I checked the comments on a client’s review and saw lots of comments mocking the job. Comments like ‘heya de 7aga tedars?’ ‘De bt2olhom eh, nena hoo!”

Do you plan on expanding soon?

I’m planning on giving workshops next January and for the next five years, I’m waiting to have a strong client base before I start giving courses. I also want to get accreditation first, in order to be able to hand out certificates, not just pass down knowledge.

How do you deal with stressed out moms? 

I study the nature of every mother and try to fight off the stereotypes and negativity they face on social media. I walk with the mother step by step, until she’s fully ready to take on the challenge of sleep training.

How do you manage your own time?

I’m always available for consultation calls during my kids’ school and nursery time. As for the follow ups with the moms, I need to be with the mother during bedtime. I try as much as I can to be with the mother on the phone, send her videos and walk her through any possible scenario.

I seek true success and to never comprise when it comes to my own family and home. I seek success, outside and mostly inside my home.

What do you advice new mommies with?

  • Don’t listen to random advice from Facebook groups and seek specialized help.
  • Try to enjoy every detail, even the hectic ones.
  • Don’t associate sleep with any other exercises like rocking.
  • For the first months, skin to skin touch is crucial!
  • If you’re unable to breastfeed, don’t be shy from admitting so and give formulas, it’s not shameful!
  • Set a bedtime! Have them sleep early.

A baby is a blank page, what you teach him will last a lifetime.

What are the common misconceptions you face and hate?

  • Make him tired so he can sleep all night.
  • Make the environment calm for him, the baby actually doesn’t like this calmness and is used to noise!
  • If he’s crying, then he must be hungry!
  • Put him to sleep really full, so he can fall deep in sleep!
  • Thank god, grandparents no longer feed babies mahshy!
  • Don’t treat twin baby like one! They’re different with completely two different characters.

Would you like to add anything else?

I want to ask all moms to be consistent, to not give up and to never settle for less. It’s okay to feel down at times but don’t ever think you have hit the end of the road, no dream is ever too big for you, if you’re passionate enough, you will do wonders!

I have always wanted to work something really unique and inspiring and I did! This is a dream come true for me and it’s time you make your dream come true for you!

Check out Hoda Allam’s official Facebook page to learn more.

And to all the moms out there, we’ll leave you with some book recommendation from the specialist!

Happiest Baby on the Block” – Dr.Harvey Karp for any pregnant or new mom.
The Baby Whisperer” – Tracy Hogg, as it includes lots of approaches to solve your baby’s sleep problems, also there’s another version of this book for moms of twin.
The No-Cry Sleep Solution” – Elizabeth Pantley, for any mom who prefers to solve her baby’s sleep issues using a very gentle technique.





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Matkhafeesh App: Designed to Combat Sexual Harassment




The ‘Matkhafeesh’ initiative has launched a new application to stand by women against sexual harassment and provide them with legal, psychological and social support.

Salma Medhat Shaaban, co-founder of the initiative, said “The application is a digital way to battle the rising rates of sexual harassment in Egypt.”

“We depend on the information provided by the victims anonymously. The user can enter the data of the place, and the degree of the harassment she faced without asking for her identity.” She added.

“The flow of information can give us accurate statistics to help activists and organizations in order to battle this phenomenon,” she described.

“This helps us in setting accurate and updated areas that witnessed sexual harassment. That information will be sent to the concerned authorities to form a protecting campaign and rising awareness initiatives,” Shaaban indicated.

There will also be a number of expert staff of lawyers with experience in dealing with such cases.

“The lawyers will be well selected, the process of interviewing the lawyers to make sure of the quality of the service,” she expressed.

Women will also get the chance to seek help from professional therapists, who are there to provide mental and psychological support.


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Dr. Hoda El-Maraghy Awarded Order of Canada Medal




Egyptian-Canadian Professor Dr. Hoda El-Maraghy has received the Order of Canada Medal, which is considered to be the highest civil award in Canada.

“Dr. Hoda el-Maraghy is an honorable Egyptian that were are proud of,” said Maya Morsi, head of the National Council for Women, expressing the success and excellence of Dr. Hoda in the field of mechanical engineering.

She also added that the professor had a significant impact on the global industrialization field and contributed greatly in the field, which qualified her to obtain such a prestigious medal.

El-Maraghy is currently the director of the Intelligent Manufacturing Systems (IMS) Center at the University of Windsor, Canada.

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Twitter Wants Your Feedback on Shaping Its New Approach to Verification




Three years ago, Twitter paused its public verification program after hearing feedback that it felt arbitrary and confusing to many people. A year later, it deprioritized this work further to focus on protecting the integrity of the public conversation around critical moments like the 2020 US election. Since then, the company hasn’t been clear about who can become verified and when, why an account might be unverified, or what it means to be verified.

Today, Twitter is sharing the start of its plans to revamp how people can identify themselves on the platform, starting with verification and asking the public to share feedback on a draft of its new verification policy. Calling for public feedback has become an important part of its policy development process because the company wants to ensure that, as an open service, its rules reflect the voices of the people who use Twitter.

Building Twitter’s verification policy

Twitter is planning to relaunch public applications for verification in 2021, but first, it needs to update its verification policy with the help of the public. This policy will lay the foundation for future improvements by defining what verification means, who is eligible for verification and why some accounts might lose verification to ensure the process is more equitable.

Twitter is starting by more clearly defining some of the core types of Notable Accounts that are served by verification, along with specific and transparent criteria for eligibility. Per the proposed policy, “the blue verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be notable and active.”

The six types of accounts Twitter has identified to start are:

  1. Government
  2. Companies, Brands and Non- Profit Organizations
  3. News
  4. Entertainment
  5. Sports
  6. Activists, Organizers, and Other Influential Individuals

More detailed definitions of the criteria above can be found in the draft policy here.

Twitter has also added proposed criteria to automatically remove verification from an account if, for example, it’s inactive or if the profile is incomplete, as well as grounds to deny or remove verification from certain qualified accounts that are found to be in repeated violation of the Twitter Rules. The company recognizes that there are many verified accounts on Twitter who should not be. It plans to start by automatically removing badges from accounts that are inactive or have incomplete profiles to help streamline its work and to expand this to include additional types of accounts over the course of 2021.

Twitter is aware that it can’t solve verification with a new policy alone — and that this initial policy won’t cover every case for being verified — but it is a critical first step in helping the platform provide more transparency and fairer standards for verification on Twitter as it reprioritizes this work. This version of the policy is a starting point, and Twitter intends to expand the categories and criteria for verification significantly over the next year.

Twitter wants to hear from you

Here is a brief survey on Twitter’s draft verification policy, which is available in Arabic, English, Hindi, Spanish, Portuguese, and Japanese. The company is also working with local non-governmental organizations and its Trust and Safety Council to ensure as many perspectives are represented as possible.

For those who prefer to Tweet their feedback, they can use the hashtag #TwitterPolicyFeedback.

The public feedback period starts today, November 24, 2020, and continues until December 8, 2020. At that point, Twitter will review public feedback on this policy and train its teams on this new approach. Its goal is to introduce the final policy on December 17, 2020.

Twitter is committed to serving the public conversation by helping people find credible information, hear important voices, and trust the authenticity of the accounts people find on the platform.

What’s next?

Twitter wants to make space for everyone on the platform to express their authentic voices by giving people more ways to identify themselves in their Profiles. The blue verified badge and account labels are two of the ways we help distinguish notable, authentic accounts on Twitter. This year, it has verified medical experts Tweeting about #COVID19 and added account labels to identify candidates running for office.

But verification isn’t the only way it is planning to distinguish accounts on Twitter. Heading into 2021, the service is committed to giving people more ways to identify themselves through their profiles, such as new account types and labels. More will be shared in the coming weeks, as this is the beginning of what the company has planned for 2021.

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