Connect with us


Hoda Allam: The Baby Whisperer Who’s Behind Every Mother’s Back



Mothers always go the extra mile for their babies. They spend endless sleepless night just to rock their babies to sleep or make sure they’re sound asleep. Mothers are heroes but sometimes heroes need a sidekick too and when they do, Hoda Allam shows up to their rescue.

Hoda Allam is a baby sleep consultant and a mother first. She’s the first Egyptian and Middle Eastern woman to get certified from the Baby Sleep Consultants Australia.

We sat down with the baby whisperer and she let us in on all things related to sleep consultancy for babies, what inspired her and how she overcame all challenges.

Can you explain to people what exactly do you do? 

I adjust the sleep pattern and cycle for babies. Any mom facing difficulties with her baby’s sleep from not being able to sleep at night to not getting appropriate naps, I help out in resolving these issues for the mother.

First thing I do is look into the possible factors of why the baby isn’t getting enough sleep or causing disturbance to his sleep pattern, it could be related to the baby’s nutrition or over/under tiredness.

I set a sleep plan for the baby, a schedule that include sleep time/ food time and milk intakes. Then we discuss nutrition and the baby’s routine. We also teach the mom how to read her baby’s signs, so she can tell when the baby is sleepy, hungry or just upset.

In case the baby is still not sleeping in a healthy pattern, we move to the next level, which is sleep training. This means that the baby doesn’t have the skill to fall back to sleep on his own after finishing one sleep cycle, and he needs his mother’s interference to fall back to sleep.

What we try to do is have the baby sleep independently without relying on his mother.

Where did you learn it?

Baby Sleep Consultants Australia.

What inspired you to start this business?

Out of utter pain and struggle from my own experience! It all started with with my second baby boy, when all of my old techniques didn’t work with him.

It affected my lifestyle greatly and drove me insane that everything that I applied before didn’t work! I read lots of books and started to Google and watch videos. Eventually I succeeded, but it cost me a lot to reach this point.

I was angry most of the time, I felt lonely and I was always tired! That is when I thought, why isn’t there any place or anyone who can help out tired moms like me to guide them through their journey.

This is what inspired me and pushed me to start this business, I wanted to help relieve moms from this pressure that can affect their nervous system. Especially that I witnessed the positive impact of my baby sleeping well, and how my life went back to normalcy and I slowly fell back into a routine. I bounded with my daughter and reconnected with my husband.

What was your next step after deciding that you want to help mothers?

I looked up sleep consultants in Egypt and I didn’t find any. That was when I started looking up online courses and certificates, eventually with the support of my family and husband, I studied and went through a long, hectic process but it was completely worth it.

It’s not just about sleep training, you also learn how to link everything in the baby’s life to his/her sleep cycle.

Did you also learn how to deal with the mother?

I learned all about postpartum and how to pick up the signs of this depression; in order to be able to direct the mother to another professional in this field.

What helped me in this is that in the past years I worked along life coaches, which enabled me to direct and help out moms psychologically.

Understanding the moms’ needs and wishes to adjust their babies’ sleep help a lot in the process. Either it is to fix her social life or marriage life, it’s always a good motivation to have a why and a purpose to reach.

The more there are whys, the bigger the motivation is!

Do you cater the programs for each baby?

I study the different parental style and look at the baby’s temperament, their age, style and nutrition and based on that, I choose the plan most suitable for each baby.

I have also learned different schools and techniques, so what I do is always merge between these different approaches and never use just one.

What was the weirdest comment you have ever gotten on your job?

When one mother asked me about my profession and I told her sleep coach, she was quite surprised and mocked that such an ‘issue’ now has a specialty.

Once, I checked the comments on a client’s review and saw lots of comments mocking the job. Comments like ‘heya de 7aga tedars?’ ‘De bt2olhom eh, nena hoo!”

Do you plan on expanding soon?

I’m planning on giving workshops next January and for the next five years, I’m waiting to have a strong client base before I start giving courses. I also want to get accreditation first, in order to be able to hand out certificates, not just pass down knowledge.

How do you deal with stressed out moms? 

I study the nature of every mother and try to fight off the stereotypes and negativity they face on social media. I walk with the mother step by step, until she’s fully ready to take on the challenge of sleep training.

How do you manage your own time?

I’m always available for consultation calls during my kids’ school and nursery time. As for the follow ups with the moms, I need to be with the mother during bedtime. I try as much as I can to be with the mother on the phone, send her videos and walk her through any possible scenario.

I seek true success and to never comprise when it comes to my own family and home. I seek success, outside and mostly inside my home.

What do you advice new mommies with?

  • Don’t listen to random advice from Facebook groups and seek specialized help.
  • Try to enjoy every detail, even the hectic ones.
  • Don’t associate sleep with any other exercises like rocking.
  • For the first months, skin to skin touch is crucial!
  • If you’re unable to breastfeed, don’t be shy from admitting so and give formulas, it’s not shameful!
  • Set a bedtime! Have them sleep early.

A baby is a blank page, what you teach him will last a lifetime.

What are the common misconceptions you face and hate?

  • Make him tired so he can sleep all night.
  • Make the environment calm for him, the baby actually doesn’t like this calmness and is used to noise!
  • If he’s crying, then he must be hungry!
  • Put him to sleep really full, so he can fall deep in sleep!
  • Thank god, grandparents no longer feed babies mahshy!
  • Don’t treat twin baby like one! They’re different with completely two different characters.

Would you like to add anything else?

I want to ask all moms to be consistent, to not give up and to never settle for less. It’s okay to feel down at times but don’t ever think you have hit the end of the road, no dream is ever too big for you, if you’re passionate enough, you will do wonders!

I have always wanted to work something really unique and inspiring and I did! This is a dream come true for me and it’s time you make your dream come true for you!

Check out Hoda Allam’s official Facebook page to learn more.

And to all the moms out there, we’ll leave you with some book recommendation from the specialist!

Happiest Baby on the Block” – Dr.Harvey Karp for any pregnant or new mom.
The Baby Whisperer” – Tracy Hogg, as it includes lots of approaches to solve your baby’s sleep problems, also there’s another version of this book for moms of twin.
The No-Cry Sleep Solution” – Elizabeth Pantley, for any mom who prefers to solve her baby’s sleep issues using a very gentle technique.





Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Le Méridien Cairo Airport Invites Travellers To Savour The Beauty Of Golden Hour This Summer Season



This summer season, LE MÉRIDIEN CAIRO AIRPORT is helping sun-seekers savour the good life and the beauty of Golden Hour with its own take on Le Méridien Hotels & Resorts’ global brand programme, Au Soleil by Le Méridien.
Personifying the laid-back elegance of European summers and the allure of the Côte d’Azur, this season’s global programme revolves around ‘Golden Hour,’ the magical hour at the end of the day under the sun – a sacred moment in time to slow down and indulge in simple pleasures through all the senses.
Beginning June 2022 LE MÉRIDIEN CAIRO AIRPORT will invite travellers to soak in the summer season and Golden Hour, both on- and off-property:
The Hotel will feature a How to Summer Guide, dedicated Petit Plates menu offering Mediterranean inspired mini baguettes perfectly paired rosé spritzers and aperitifs, part of the brand’s signature Sparkling Programme. In addition, Le Méridien is bringing modern twist to classic games traditionally enjoyed outdoors during warm weather days such as the iconic backgammon, as well as, poolside chess and other timeless summer pastimes both to-go and as an oversized option, inviting guests to linger a little longer, with an exclusive warm weather soundtrack, curated by French Bossa Nova collective Nouvelle Vague.
_M7A9790 copy
Beginning June 1 through October 31, LE MÉRIDIEN CAIRO AIRPORT will offer a special Au Soleil stay package that includes daily breakfast and a complimentary Le Scoop by Le Méridien gelato or sorbet, Au Soleil brunch and Au Soleil movie night every weekend
On-Property Experiences that Salute Golden Hour
From relaxing rosé and backgammon to bronzing in the afternoon sun, travellers visiting LE MÉRIDIEN Cairo Airport will be able to capture the spirit of Au Soleil in a variety of ways:
● A dedicated Petit Plates menu, offering Mediterranean-inspired mini baguettes and local light bites – from oysters to grilled fish – all with perfectly paired rosé spritzers and aperitifs, part of the brand’s signature Sparkling programme.
● A modern twist to classic games traditionally enjoyed outdoors during warm weather days, such as the iconic seaside pastime of backgammon, as well as tic-tac-toe, poolside chess and chic modernist-style Jenga sets.
Le Scoop by Le Méridien, featuring various flavors of gelato and sorbet – incorporating authentic ingredients like bright green pistachios from Sicily, as well as fragrant vanilla beans from Madagascar – reminiscent of a glamourous, sunny summer spent on the French Riviera. Le Scoop is designed to be enjoyed while taking part in the European summer tradition of a “passeggiata” to unlock the destination’s locale. “Passeggiata” is an Italian term referring to a traditional evening stroll in the town’s piazza.
● An exclusive summer soundtrack, curated by French Bossa Nova collective Nouvelle Vague, inviting guests to lounge a little longer.
● A distinctive on-property design aesthetic, evoking the spirit of Au Soleil and the playful glamour of endless European summers for travellers all year round.
● A How to Summer Guide that captures the unspoken rules of a perfect day Au Soleil, whether on the beach or in the town, including Sun Safety tips from the brand’s amenity partner MALIN+GOETZ.

Continue Reading


Unforgettable Eid Celebration at Somabay



Somabay geared itself up with a very special Eid week, with traditional offerings ready to go. An extremely unique activation program was held on the shores of the Red Sea. From the 2nd till the 7th of May, Somabay created a vacation like no other during Eid Al-Fitr.

Being well-renowned as a trendsetter in all-new activities, Somabay was able to create an experience for adults, parents and especially kids during the festivities, featuring new activations at Sobar and S.Cape Beach Club. In addition, Somabay launched its opening of new projects: Playpark, a kids’ entertainment hub that offers some distinctive activities, the launch of Floodlit Footgolf for the first time by the Red Sea and BayFit, as well as the new fitness studio by the Marina.

The entertainment program included DJs, stamina sports & fitness sessions, yoga classes, family bonding activities, and Nilco kids’ fun activities with the new launch of the Soma Raceway Go-Karting track.

The exceptional week witnessed a one-of-a-kind experience to captivate and entertain Somabay guests all week long; featuring Carolina Karam – a Lebanese singer for an unforgettable night.

Continue Reading


Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt



In Cooperation with Red Bull, Ignite Egypt & Allianz Egypt with the Aim to Raise Donations for Spinal Cord
Cairo Festival City Hosts “Wings for Life” Marathon for the First Time in Egypt

Cairo – May 8, 2022: Cairo Festival City (CFC), an affiliate of Egypt’s leading real estate developer Al Futtaim Group Real Estate (AFGRE), hosted the “Wings for Life” marathon, which is taking place for the first time in Egypt. Taking place in cooperation with Red Bull, Ignite Egypt and Allianz Egypt, the event aims to support research to find a cure for spinal cord injury, one of the world’s most severe injuries and the most expensive to cure.

“Wings for Life” world run is a global running movement that was inaugurated in 2014 by the Wings for Life not-for-profit spinal cord research foundation. Supported by Red Bull, the marathon annually takes place all over the world simultaneously during the first week of May, with the participation of professional athletes, runners, and wheelchair participants from across the world. The global movement aims to collect funds to support cutting-edge research to find a cure for spinal cord injury and raise awareness about the risks of spinal cord injury.

Cairo Festival City is committed to host several events and marathons to raise awareness on different diseases and collect funds to support finding a cure for them. These events include the “Run for a Heart” marathon that aimed to raise funds for child’s heart diseases, and “Run for a Cure” marathon that aimed to raise awareness among women about early detection of cancer and supported efforts toward treatment.

About Cairo Festival City
Cairo Festival City’s lifestyle and amenities truly captivate the world’s attention, while setting a higher benchmark for integrated mixed-use community living, with many choices at hand. Setting the best example of a self-sustaining eco-friendly “City within a City”, CFC offers remarkable experiences for every resident, tenant and visitor with its avant-garde villas, lavishing apartments, high-end administrative offices, elite shopping mall, world-class hotels, international school, sports hub, state-of-the-art service centers, and sophisticated automotive park.

check Cairo festival city website

Continue Reading
Event calender
Cinema calender

Cinema calender



Fashion1 year ago



Events1 year ago

In celebration of the New Year … Socialista hosts distinguishable designers at La fête de Noel

Saying goodbye to a very remarkable year in the fashion industry and approaching a new aspiring one, Socialista Events blends...

Fashion1 year ago

The Next Generation of Sustainable Fashion through Biotech Fabrics

Plant based materials, are revolutionizing the world of fashion fabrics, from pineapple  leather, rose silk, and recyclable material these materials are making a change in the world  of fashion. The planet had been in danger since the environmental catastrophe of global  warming, and increased levels of consumption. The sustainability of fashion, and our  lifestyles can make a wider change in the way the planet can be saved. Thankfully, when the  Fashion industry had been aware of the influence it has on contaminating the environment,  several actions were taken, by considerable industry names. The fashion industry had a  detrimental impact on the environment, through cotton harvesting, harmful chemical gases  released through the manufacturing of polyester and nylon, a million of textile waste  released every day. In an effort to cease the fashion industry harm to the environment, huge  names such as Stella McCartney, Adidas, Nike, Hermes, are choosing an environmentally  friendly biomaterial. Vegan leather has become one of the most sustainable alternatives to  save the planet. These Biotech materials range from, spider silk, algae, mycelium leather,  cactus leather, onion skin, coffee grounds, and even glittering sweat crystals. These  biologically adapted materials, are convenient and advantageous than any other material  used in history, causing less deterioration to the planet.  

Fashion1 year ago

2022 Color is Pantone’s Lilac Very Peri

A color about encouraging creativity and imagination, encourages personal inventiveness  and courageousness. A color that illuminates your personality and, thoughts, a color that  brings out the artistry within each individual’s creations, Very Peri – 17-3938 by Pantone is a  color made for the most erratic creations. Pantone a creative LLC company that had been  well established for their color systems, design, printing, manufacturing, and supporting the  management of color from design to production, amongst several materials. The  corporation is located is Carlstadt New Jersey, and founded by Lawrence Herbert. Since  2000, Pantone had been fascinating the world with its creations of colors and, deciding the  shade of the year. This annum, was a appealing purple blue, with red undertones. The  selection process requires trend analysis, and drawing from the worlds of entertainments,  art fashion, design, and several entities. As this color selection process is difficult and  requires lots of accuracy. Though Veri Peri, a deep darkened Purple with red undertones is a  vivid color for expression creativity, euphoria, and magical capabilities that youth hold  within them. If you’re a passionate creative with strong personal ambitions this is the color  for you.  


Top Posts