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H&M Is In Trouble

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The very well known Retailer H&M is facing a real crisis in the United States and Canada after its latest winter campaign. The Retailer was criticized for racism and mocking black people.  The Retailer featured a little black boy with a hoodie wrote on it “Coolest Monkey in the Jungle” and on the other side featured a white little boy with another hoodie with “mangrove jungle survival expert”.

The Swedish brand faced a crisis on social media all over the world, describing the campaign as racist, inappropriate, negligent, and disgusting. The criticism and attack were supported by the Canadian pop star “The Weekend” who has a line under his name with H&M. He claimed that he will stop working with the retailer.

H&M spokesperson apologized and agreed that people are rightfully upset, and stated that it was unintentional. They removed the picture from the website and all the Retailer channels. On the other hand, the tweets never stopped carrying accusations demanding boycotting the brand.

H&M sales report for the first quarter of the year showed a decline in the sales matrix.  We really wonder how would H&M pass this crisis? And will they regain their affected reputation or not ?!!!

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Lefties Opens First Store In Egypt

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Affordable fashion brand Lefties launches in Cairo
Inditex Group’s affordable fashion brand for all ages, Lefties makes its debut in Egypt with their first store in Mall of Arabia on the 13th of July followed by Citystars on the 16th of July. The space spans over 1,400 square meters (at Mall of Arabia) and (1,200 square meters (at Citystars) and showcases their signature range of Men’s, Women’s, Kids and enfant wear, as well as Denim and Sportswear lines.

The new retail space adopts a very open concept, where Lefties enhances the inner space and the visual displays within. A clean, refined design seeking elegance, warmth, and a timeless lasting store concept.

Its large façade is entirely open to merge the store with the mall, welcoming all the people in the place to visit Lefties as they walk thru the mall.

Middle East is a priority market for the brand and Egypt will be the 9th opening for Lefties after Spain, Portugal, Mexico, Qatar, Morocco, Saudi Arabia, Tunisia and UAE.
About Lefties:
Lefties is one of the main affordable fashion companies in Spain. It currently operates in 9 markets – Spain, Portugal, Mexico, Qatar, Saudi Arabia, Morocco, Tunisia, UAE and Egypt – with a network of more than 157 stores. It is part of Inditex Group, one of the largest distribution groups in the world. Lefties is aimed at all types of people and all ages. The company has items for women, men, girls, boys and babies, which all have their own footwear and accessory lines. Lefties also offers Denim and Sportswear collections. The Lefties business model focuses on designing, manufacturing, distributing and selling through an extensive network of own stores and franchises.

About Azadea Group Holding SAL:

AZADEA Group is a premier lifestyle retail company in the Middle East and Africa. Since its inception in 1978, the Group has developed a substantial network of more than 600 retail stores representing 35+ leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. With over 10,000 employees, AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates, along with an online retail experience website www.AZADEA.com.
For more information about AZADEA Group, visit www.azadeagroupholding.com

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Park St. Fashion Edition Concludes Four Days of Extravagance

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Wrapping up four days of fashion-fueled shenanigans, Park St. Fashion Edition delivered a true extraordinary experience. Gathering the crème du la crème of the fashion industry across the region, the event’s long list of featured brands included the likes of PAOLOBONGIA, Sarah’s Bag, DJihan Jewelry, Dalida Ayash, Kojak, Dima Jewellery, Okhtien, Diam Jewellery, Exi Jewelry, Miryam Labiad’s Mimia Leblanc, Soraya and Hollywood’s favorite Kuwaiti brand – Marzook, which premiered their coveted new collection for the first time in Egypt. More importantly the packed schedule did not allow a mere moment of boredom. Between Faith Connexion’s first fashion show in Egypt to Nicolas Jebran’s unprecedented announcement – Sheikh Zayed’s Park St. was certainly the fashion industry’s center of attention.


Needless to say that the event’s guest list extended to include the region’s biggest stars and style influencers, who engaged with the crowd through a series of workshops and talks. Youssra, Dorra Zarrouk, Cyrine Abdelnour, Lojain Omran, Lara Scandar, Jihan Allama, Fozaza, Paola El Sitt, Zoya Sakr, Aline Watfa, Rasha El Khawly, Mai Galal, Khalil Zein and Andrew Leister were spotted mingling, sharing their valuable expertise and snapping pictures for the gram.


The eventful four days also witnessed an orchestrated series of events and activities. Announcing the eminent opening of his very first café and restaurant at Park St, in Egypt – Nicolas Jebran certainly created many headlines. The Haute Couture designer revealed the details of this unprecedented project through an exclusive press conference in attendance of the event’s prestigious guests.


In parallel, Faith Connexion’s very first fashion show in Egypt forced inescapable mindful engrossment as the entire crowd regarded each creation with the utmost admiration. The 30 minute show featured the French brand’s latest collection, eliminating the boarders between the city of light and Cairo.
Karim El Hayawan and Hend Ghorab’s love letter to fashion photography, A Visual Dialogue, featured 20 of Egypt’s finest photographers. The art exhibition attracted an on-going daily traffic of fashion enthusiasts who were captivated by the striking visuals. Moreover, The Arab African International Bank kept everyone giddy with excitement as they granted lucky winners the gift of shopping till dropping. Offering vouchers worth of $2500, the bank definitely knew how to lavishly celebrate fashion.


Taking place between the 5th and 8th of June, the event was powered by the Arab International African Bank and sponsored by a number of true fashion supporters, including Yessayan, Damas, Tony Jewellery and Watches, Michael Oro Jewellery, George Nassim, Chez Richard, Whity Dental by Dr. Mohamed Emad, Schön Clinics, Noun by Beit Nadia, Ezz Elarab, Samsung and Egypt Air.

About Socialista
A female-led events company, Socialista is a true industry shaker that aims to bring a new vision for fashion, art and entertainment events across the Middle East. Founded by Yasmine Sarwat and Salma Fathalla, the company is notorious for its thought-through gatherings, which bring the finest acclaimed experts as well as the most promising talents under one roof. Determined to position Egypt as a global fashion destination, the duet aims to explore the country’s style potential and leverage its understanding of luxury. Through a series of successful events, the company has already managed to cement its leading position in the market and associate itself with a niche crowd of young women, who are eager to support and celebrate fashion in every way.

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The Best Black Friday Deals & Offers That You Shouldn’t Miss Out On

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Our favorite sale time of the year has come with so many offers and discounts that can not be missed! Once again, it’s this time of the year where you get to buy everything at the best price, from clothes, makeup, accessories all the way to electronics!

This year, we bring you the best deals that you shouldn’t miss out on and our own recommendation for what items you should get your hands on quick! To all the shopaholics, this is a gentle reminder that just because it’s on sale doesn’t mean you need it!

1- Noon

Starting with the yellow Friday at Noon of course, because it has everything you can wish for! But to us, makeup and electronics deals are the best. You can get your hands on airpods or smart watches at the best prices with discounts up to 60% plus the promo codes provided by influencers.

Promo codes: LAILA50

4U77

Yalla10

2- Souq.com

The White Friday at Souq.com starts in 6 days! With up to 70% discount on fashion and 30% on home appliances. We recommend checking their fashion section for watches, as they have an insane sale on high end brands!

3- Homzmart

The black Friday at Homzart offers discounts up to 70% until the end of November! It’s a chance for all brides who are still furnishing their homes, or for someone who’s looking to renovate their house at the best price.

You can shop several brands from Homzart including Asfour Crystal, Oriental Weaves, Kandil and more, so don’t miss it out.

4- Miss L’

Catch the golden Friday at Miss L’ now for some of the simplest and nicest golden pieces! It makes the perfect gift for someone you love dearly and they now have up to 50% discount on selected items.

5- Max Fashion

Max fashion has the craziest discounts with items starting at 400 LE and less! Shop from their website for a wider variety and free shipping for order above 400 EGP. You can also return items from the store. Our personal recommendation is to shop their PJs and from the kids’ section.

You can also use this promo code for additional discount: MD702

6- H&M

Again, H&M is having massive discounts on selected pieces and you can use this promo code: EG639 for an additional discount. Their knits are a must have and the accessories will also compliment all of your looks and they come at a very reasonable price. They have up to 50% discount and free shipping too!

7- Jumia

Same as Souq.com and Noon, Jumia is having a massive sale during their black Friday with a sale reaching 70%, we recommend shopping their fashion section or electronics for the best prices.

8- American Eagle

Our favorite brand continues their sale with more offers! You can buy fleece tops and jogger, 2 of them at the price of 1400! What we recommend of course is to shop their jeans and winter wear.

 

 

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