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H&M Is In Trouble

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The very well known Retailer H&M is facing a real crisis in the United States and Canada after its latest winter campaign. The Retailer was criticized for racism and mocking black people.  The Retailer featured a little black boy with a hoodie wrote on it “Coolest Monkey in the Jungle” and on the other side featured a white little boy with another hoodie with “mangrove jungle survival expert”.

The Swedish brand faced a crisis on social media all over the world, describing the campaign as racist, inappropriate, negligent, and disgusting. The criticism and attack were supported by the Canadian pop star “The Weekend” who has a line under his name with H&M. He claimed that he will stop working with the retailer.

H&M spokesperson apologized and agreed that people are rightfully upset, and stated that it was unintentional. They removed the picture from the website and all the Retailer channels. On the other hand, the tweets never stopped carrying accusations demanding boycotting the brand.

H&M sales report for the first quarter of the year showed a decline in the sales matrix.  We really wonder how would H&M pass this crisis? And will they regain their affected reputation or not ?!!!

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Fashion

Dina El Sherbiny Under Fire For Wearing a Revealing Dress in Riyadh

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Dina El Sherbiny has caused a storm of controversy in Saudi Arabia after showing up to the Joy Awards, that was held last night in Riyadh, wearing a revealing single-arm dress.

The young actress was accompanying her partner Amr Diab to the awards ceremony for support, and the couple certainly turned heads but it was El-Sherbiny’s look that angered many.

The actress appeared in a short black dress, single-armed and exposed, people of Saudi Arabia quickly took it to social media to criticize her poor choice of clothing and accused her of lack of decency.

It’s true that women in Saudi Arabia are obliged to wear abayas, and even though celebrities don’t really have to conform with this rule, many prefer to cover up as a sign of respect to their rules.

The attacks are continuing with some complaining that rules are only applied on Saudi women, others are accusing her of disrespecting their traditions and rules.

Others demanded from chairperson of the GEA Turki Al-Sheikh, to have the same rules applied on Dina and to prevent her from entering the Kingdom again…

We’ll see how this goes, and hope that citizens calm down soon.

 

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The Iconic ‘Okhtein’ Teamed Up With Olivia Palermo

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Influencer and entrepreneur Olivia Palermo has chosen the Egyptian label ‘Okhtein‘ as one of only 25 international designers available on her e-commerce site that showcases her favorite labels.

Palermo collaborated with the Egyptian duo, Monaz and Aya Abdel Raouf to create a selection of their distinctive handbags from their autumn/winter 2019 collection for the platform.

The online platform highlights Palermo’s most-loved accessories labels and Okhtein is the only Middle Eastern brand to make the list, along high-profile brands such as Santoni, Elena Ghisellini and Benedetta Bruzziches.

Fashionistas can now have access to shop the iconic pieces of Okhtein through the site.

 

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Fashion

The Five Egyptian Women Who Made it To Forbes’ List of ‘Women Behind Middle Eastern Brands’

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Forbes Middle East has listed the most influential and powerful female figures in its 2019 edition of ‘Women Behind Middle Eastern Brands’, the list of women who were able to leave their marks by launching their own brands and it includes five Egyptian super women that we all know and come to love very dearly for their creativity and uniqueness in designs.

Starting with of course the iconic jewelry designer Azza Fahmy, alongside her daughters Amina and Fatma Ghali, they have been ranked the fifth spot and are the highest ranked Egyptians on the prestigious list.

In the 22nd spot, again comes as no surprise at all, are the sister Aya Abdel Raoufand and Mounaz Abdel Raouf of Okhtein, and in the 25th spot and third in Egypt is Farida Temraza for her fashion brand Temraza.

Marmar Halim comes in the 26th sport for her fashion brand, while Abeer Otaiba, founder of Semsem clothing brand, comes in the 43rd spot and fifth in Egypt.

 

 

Other we’re proud to see on the list and consider them as our own even if they don’t hold the Egyptian passport are Dima Rashed, founder of Dima Jewelry and Jude Benhalim, the incredible brand that we have all come to love!

 

 

 

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