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Highlights of the Spectacular Dior’s 2020 Cruise at Marrakesh

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The Moroccan City Marrakesh seems to be on many’s bucket list as it makes an ideal destination for its historical buildings, colorful souks, and local fashion.

The city even attracted the luxury house Christian Dior as well, who staged its Cruise 2020 show with the city’s astounding El Badi Palace as the background.

Yves Saint Laurent, the Maison’s former Creative Director, was fascinated with Morocco and thought of it as his second home. So choosing the North African country doesn’t come as a surprise; because of Dior’s long history with the continent.

El Badi Palace dates back to the 16th century, with its pool and gardens, it certainly made a fascinating backdrop for the Dior show, and as if the palace wasn’t magnificent enough, the outdoor runway was decorated with dozens candles.

On their official Instagram account, the brand explained that Maria Grazia Chiuri chose Marrakesh because “the city across centuries has drawn a stream of influential travelers, artists and creatives, from former Dior Creative Director Yves Saint Laurent to novelist and philosopher Albert Camus, photographers Cecil Beaton and Irving Penn, and more.”

The brand was eager to celebrate the merging between the Mediterranean, European and African culture; and so it worked along local artisans, Uniwax and other designers including Grace Wales Bonner and Mickalene Thomas. 

Grace Wales Bonner’s reinterpretation of the New Look silhouette.

The two-day event started with a dinner along a traditional music performance at the Palais Bahia.

Jessical Alba, who is a Dior ambassador was present during the event and also got to celebrate her 38th birthday during those two-day extravaganza.

“All the people and places I’ve been able to connect with and experience through my 38 years! #heartisfull! thank you @dior team @staceykubasak for inviting me to this magical place,” she wrote on her Instagram, along with pictures of her trip.

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thank you 🙏🏽 for all the bday wishes… I’m so grateful for so many things. My ❤️ that walk outside of my body Honor, Haven and Hayes. My person @cash_warren that brings out the best in me and sees my potential often before I do. My incredible family who support me through thick and thin and always have my back no matter what. My homies who are my chosen family. I love you all so very much👊🏽✨💛. My @honest family I’m humbled by your integrity and dedication to our brand 🙏🏽. All the people and places I’ve been able to connect with and experience through my 38 years! #heartisfull! thank you @dior team @staceykubasak for inviting me to this magical place. The beauty, the colors, the incense, orange blossom, spices and most importantly the people in Morocco -it’s almost too much beauty to absorb -everything we’ve experienced in #marrakech has been Incredible! Epic bday! #thisis38 🎂.

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For an even greater finale, Diana Ross threw a surprise performance of Ain’t No Mountain High Enough, for yet another grand closure.

Now, here is a glimpse of what went on during the show, and the tremendous effort that can be seen in the designs!

The 2020 show’s theme was ‘Common Ground’ and is inspired by West African fabrics. Grazia Chiuri teamed up with artists and artisans from several and various parts of Africa.

 

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Fashion

The Iconic ‘Okhtein’ Teamed Up With Olivia Palermo

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Influencer and entrepreneur Olivia Palermo has chosen the Egyptian label ‘Okhtein‘ as one of only 25 international designers available on her e-commerce site that showcases her favorite labels.

Palermo collaborated with the Egyptian duo, Monaz and Aya Abdel Raouf to create a selection of their distinctive handbags from their autumn/winter 2019 collection for the platform.

The online platform highlights Palermo’s most-loved accessories labels and Okhtein is the only Middle Eastern brand to make the list, along high-profile brands such as Santoni, Elena Ghisellini and Benedetta Bruzziches.

Fashionistas can now have access to shop the iconic pieces of Okhtein through the site.

 

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The Five Egyptian Women Who Made it To Forbes’ List of ‘Women Behind Middle Eastern Brands’

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Forbes Middle East has listed the most influential and powerful female figures in its 2019 edition of ‘Women Behind Middle Eastern Brands’, the list of women who were able to leave their marks by launching their own brands and it includes five Egyptian super women that we all know and come to love very dearly for their creativity and uniqueness in designs.

Starting with of course the iconic jewelry designer Azza Fahmy, alongside her daughters Amina and Fatma Ghali, they have been ranked the fifth spot and are the highest ranked Egyptians on the prestigious list.

In the 22nd spot, again comes as no surprise at all, are the sister Aya Abdel Raoufand and Mounaz Abdel Raouf of Okhtein, and in the 25th spot and third in Egypt is Farida Temraza for her fashion brand Temraza.

Marmar Halim comes in the 26th sport for her fashion brand, while Abeer Otaiba, founder of Semsem clothing brand, comes in the 43rd spot and fifth in Egypt.

 

 

Other we’re proud to see on the list and consider them as our own even if they don’t hold the Egyptian passport are Dima Rashed, founder of Dima Jewelry and Jude Benhalim, the incredible brand that we have all come to love!

 

 

 

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Cuero: Combining Fine Leather With Authenticity

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Cuero is a new born brand based in Egypt that has just opened the first foot wear boutique in Galleria40 in Sheikh Zayed, the brand offers a distinctive line of fashion that includes a wide range of shoes suitable for all occasions.

The word Cuero in Spanish means leather, their factory is based in Turkey which gives their shoes a Turkish quality but their designs are inspired from Italian and Spanish ones.

The brand celebrated the opening of their boutique on Monday, a night that perfectly showcased the uniqueness of the brand and in what way they aim to position themselves.

The event was even attended by a number of celebrities who were quite impressed with the quality of their shoes, and its distinctive designs.

The boutique certainly gives customers welcoming vibes, and their fancy products are actually at an affordable price that give customers the most value for their money.

We have been there, we have seen it, and let us tell you, not only was the evening charming and musical but also proved that an Egyptian brand can indeed compete with international ones.

Their guaranteed quality of the finest leather and materials put them at the top, and they are committed to manufacturing and importing the best quality that were evident in each pair of their shoes.

Their wide range includes, classical, semi casual and casual shoes. Different ranges, but one thing remains, is the quality and authentic designs.

 

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