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Google Assistant Launches in Arabic in Egypt



Google announced on Tuesday that the Google Assistant has launched in Egypt on both Android and iOS devices and can now understand the Egyptian dialect and answer in standard Arabic. The Assistant will also be available in Saudi Arabia where people will also be able to converse with it using the Saudi dialect.

Google Assistant is a virtual assistant available on mobile devices designed; to help people get more things done with their phone. It first launched in the US back in 2016, the Google Assistant is now available on more than one billion devices worldwide.

“The Google Assistant brings together all of the technology and smarts we’ve been building for years. With the Google Assistant, you can talk or text with Google in a natural way, helping you get more done in your everyday life. This is the latest in a series of features we launched for our Arabic-speaking users and the Assistant will only get better with time as it learns with the help of machine learning,” said Tarek Abdalla, Head of Marketing at Google Middle East and North Africa.

To activate the Assistant on your device, make sure you have the latest version available of your operating system and that your device language is set to Arabic. Then download the Google app and long-press the home button to activate the Assistant where you can choose your preferred dialect.

The Assistant is designed to help you get more things done with your phone while you are on the go (like driving or exercising), at work (setting alarms, quickly finding information on the web), or while you are with friends and family (jokes, singing fun songs). It will be able to complete a range of tasks using your phone without having to touch your device. These tasks include, but are not limited to:

  • Hands-free calling: Ok Google, Call Mom
  • Text messaging: Ok Google, send a message to Dad
  • Web searching: Ok Google, what is the height of Burj Khalifa
  • Football timings: Ok Google, when is the next Al Hilal match?
  • Prayer timings: Ok Google, when is Maghreb?
  • Weather conditions: Ok Google, what is the weather in Beirut?

The Assistant isn’t just a useful companion but also a fun one. seeing that it can answer fun questions like “do you love me” or “make me coffee” drawing from iconic cultural moments such as plays (إنتِ بتذاكري من ورانا؟ ), viral videos (استطعنا بس ما استطعنا), and even ancient Arabic poetry (هل تحبّيني؟).

The Assistant will be able to tell you jokes, sing you songs, and even answer existential questions like “who am I” all with some smarts and a lot of humor.

While building the Assistant in Arabic, Google relied on several technologies such as machine learning, natural language processing (which helps the Assistant understand Arabic) and natural language generation (which helps it speak Arabic). The team behind the Assistant also developed new technology necessary to process and generate diacritics, an element necessary for Arabic pronunciation.


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Egypt To Locally Manufacture Tablets For Educational Purposes




Egypt’s Prime Minister Mostafa Madbouly has announced the government’s plan to locally manufacture tablet computers with the aim of using them in schools and educational purposes.

The decision was announced in a meeting attended by Madbouly, Minister of Education Tarek Shawky, Minister of Communications and Information Technology Amr Talaat, and Minister of State for Military Production Mohamed Ahmed Morsi.

According to Minister Talaat, they’re currently discussing an action plan with major international companies that specialize in the manufacturing of tablets and to have them start production lines in Egypt.

“This will allow tablets to be manufactured locally to cover demand, with an export opportunity as well,” he added.

The Communications Ministry said earlier that the government intend on establishing a new technology factory with a remarkable investment that will provide around 500 job opportunities!

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Apple Finally Unveils The New iPhone 12 and Here’s What You Need to Know




Apple has finally revealed its newest, long-awaited iPhone 12 alongside several more new products in a live event that was held yesterday night and here’s everything you should know!

The new apple iPhone will feature 5G capabilities, in addition to a new refreshed design but still maintaining the basic marks of an Apple smartphone with the bezel around the screen and the square edges.


Starting at $799, the phone comes in several colors including: black, white, blue, red, and green, similar to the iPhone 11 selection. Both devices feature the same Super Retina XDR display with the iPhone 12 Pro packing a 6.1-inch screen while the 12 Pro Max ups that to 6.7 inches.

The displays come equipped with Apple’s new Ceramic Shield front cover, which the company says is “tougher than any smart phone glass.” It apparently has 4 times the chance to survive a fall from your pocket without cracking.

Both iPhone 12 Pro models are made of surgical-grade stainless steel complete with a matte back.

It’s also worth mentioning that Apple won’t include the a charging brick or headphone in the box. According to the company, it’s a move meant to reduce Apple’s carbon footprint, which the company has made clear in the past.

The phone will still include a Lighting Cable, though it uses a USB-C to plug into the charger, so you might need to purchase that separately. It seems that the decision has been met with a lot of negative feedback online, with people claiming that Apple is trying to increase its margins, rather than lower carbon emissions.

The iPhone 12 will go on sale on October 23.



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OPPO to Launch The Trendiest Reno4 Series in Egypt with Innovative Features




OPPO, the leading global smart devices brand, announced that the all-new Reno4 Series will be launched in Egypt on September 23rd via an online conference.

Following the successful launch of Reno4 Series in China, OPPO will deliver Reno4 Series to other markets, with some adjustments tailored to local consumer needs and new features to deliver a trendsetting experience to global users.

The new international Reno4 Series will support 4G to fit the local market context and will come with innovative technology as the result of OPPO’s consistent investment in a user-centric experience.

The Reno Series continues OPPO’s mission of delivering innovation by listening to and walking a mile in the customer’s shoes. With Reno4 Series, OPPO is pushing the envelope and the legacy of the Reno Series by combining the best of both worlds: The excitement and utility offered by OPPO’s innovative technology, together with the personality and style reflected by the trend-setting design.

For users who’ve grown up on their mobile devices and rely on it to keep them in-the-know with all the latest trends, Reno4 Series is the quintessential choice. Catering to the diverse taste of the young generation, Reno4 Series, which includes Reno4 Pro and Reno4, stand on its own, each with its own merits. If you’re seeking a mobile phone that offers a premium texture and a smooth user experience, the 90Hz Borderless Sense screen of Reno4 Pro will excite your visual senses and haptic perception.

Together with the world’s fastest 65W SuperVOOC 2.0 Flash Charging technology that’s currently commercially available, you will be amazed by how fast it is and your charging anxieties disappear in a flash. However, if you’re looking to shine on social media, you can express your creative side with Reno4 Series’ innovative imaging technology. Both Reno4 Pro and Reno4 make it easy to capture creative portraits or film at any moment that’ll show off “Clearly the Best You” in front of the camera. And you’ll be able to level up your video-capturing skills to participate in the latest short video trends. In addition, a whole new suite of facial recognition and touch-free interactions will be available on Reno4 that will give you the sense that you’re holding the future in your hands.

Trendy Design with Comfortably Thin Body and Unique Colors

Pushing the boundaries of industrial design, Reno4 Series strikes a delicate balance between functionality with a slim and light body that comes together.

Reno4 Pro’s beautiful 3D curved screen instantly feels and looks smooth, giving off a premium vibe that’s the result of a well thought out ergonomic design and textured matte back case, which is sure to satiate the appetites of those of us that revel in trendsetting smartphones.

All the while the 3D curved screen fits comfortably in your hand without resulting in accidental touches around the edges. Accentuating the beauty of the 3D curved screen, Reno4 Pro comes in both Starry Night and Galacfetic Blue colors that exhibit the beauty of its delicate matte texture and premium color.

Reno4 comes in a Space Black and Galactic Blue colors, which introduce a design new technique that’s only found on the OPPO Reno Series that adds a perfect combination of a unique matte and glittery color that shimmers like a diamond under light.

Trendsetting Camera Features That’ll Clearly Unlock the Best You

Reno4 Series comes with a suite of creative camera features that will take your portrait photography and filming to the next level. Reno4 Series gives you the tool to empower anyone to effortlessly express your unique style, show off “Clearly the Best You” and make your portrait shine clearly in every shot. Even if it’s to film your travel vlog for YouTube, a short video for TikTok or simply capture exclusive memories with friends and family, Reno4 Series raises the bar with imaging features that makes it fun to spice up your footage or photos. This includes the all-new AI Color Portrait Mode, both support on photo and video function, which mutes the background into black and white while keeping the person in real color. Or you’ll be able to master nighttime portrait shots with Night Flare Mode, which applies artistic neon effects against the backdrop of street lights and makes the person brighter at the same time.

But a single photo can’t tell a whole story. With video platforms all the rage, Reno4 Series offers innovative videography features to push the boundaries of your creativity. With 960fps Smart Slow Motion, you’ll be able to capture 960 frames within one second and capture epic slow-motion shots in the thick of the action, whether you’re capturing split-second micro-expression, or the moment you sprinkle water or colored powder. Together with Ultra Steady Video 3.0, Ultra Steady Mode will debut on the front camera for the first time, which uses enhanced image stabilization to make it effortless to capture steady videos of high-intensity activities. Together with Ultra Steady Video and Ultra Steady Video Pro on the Rear Camera, you’re well equipped to film quality videos of yourself whether you are walking, running or cycling.

Touch-free Functions Made Possible by Reno4

Reno4 is equipped with Dual Punch-hole Deign. However, this design doesn’t work the common way that you’d expect. By leveraging the additional front “camera” to its fullest, Reno4 unlocks an array of futuristic facial recognition and gesture control interactions that make it even easier and more secure to use the device. With Reno4, you don’t need to touch the phone to use it in different scenarios. Isn’t it incredibly cool to be able to control your phone through the air, from afar?

Not just a smartphone brand:

In addition to the Reno 4 Series, OPPO will also introduce for the first time in the Egyptian market OPPO Watch and OPPO Enco W51, the first active noise cancellation (ANC) true wireless headphones under OPPO Acoustics as a response to the increased demand on smart wearable devices in the Egyptian market. The headphones are targeted especially at the daily commuter market, but also perform ideally in any travel situation or windy environment. They offer all the hot, in-demand features such as wireless charging, professional audio quality, ultra-low latency, and intelligent touch controls to create a dazzling comprehensive experience.

The OPPO Watch is OPPO’s first smartwatch series, and serves as a strategic product line for the OPPO IoT ecosystem, reflecting OPPO’s passion for exploration and unique approach to wearable devices.  OPPO Watch is powered with Wear OS by Google, which adapts core Google apps and services for the wrist, and combines it with OPPO’s strong aesthetic from the ColorOS for smartphones. With all-new Watch VOOC flash charging, the product of OPPO’s technical expertise in quick charging, the OPPO Watch 41mm can be charge to 30% in 15 minutes and extends battery life through an innovative system involving a Smart mode and Power Saver mode. OPPO Watch also takes health and fitness functions to a new level, offering multiple exercise modes, heart rate monitoring, and sleep management, for a professional and science-backed health and fitness experience.

While we’re setting the stage for what’s to come, stay tuned for more details about the amazing upcoming products features that will be revealed at OPPO’s official online launch conference in Egypt on the 23rd of September 2020 at 8 PM via the links below:



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