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Google Assistant Launches in Arabic in Egypt



Google announced on Tuesday that the Google Assistant has launched in Egypt on both Android and iOS devices and can now understand the Egyptian dialect and answer in standard Arabic. The Assistant will also be available in Saudi Arabia where people will also be able to converse with it using the Saudi dialect.

Google Assistant is a virtual assistant available on mobile devices designed; to help people get more things done with their phone. It first launched in the US back in 2016, the Google Assistant is now available on more than one billion devices worldwide.

“The Google Assistant brings together all of the technology and smarts we’ve been building for years. With the Google Assistant, you can talk or text with Google in a natural way, helping you get more done in your everyday life. This is the latest in a series of features we launched for our Arabic-speaking users and the Assistant will only get better with time as it learns with the help of machine learning,” said Tarek Abdalla, Head of Marketing at Google Middle East and North Africa.

To activate the Assistant on your device, make sure you have the latest version available of your operating system and that your device language is set to Arabic. Then download the Google app and long-press the home button to activate the Assistant where you can choose your preferred dialect.

The Assistant is designed to help you get more things done with your phone while you are on the go (like driving or exercising), at work (setting alarms, quickly finding information on the web), or while you are with friends and family (jokes, singing fun songs). It will be able to complete a range of tasks using your phone without having to touch your device. These tasks include, but are not limited to:

  • Hands-free calling: Ok Google, Call Mom
  • Text messaging: Ok Google, send a message to Dad
  • Web searching: Ok Google, what is the height of Burj Khalifa
  • Football timings: Ok Google, when is the next Al Hilal match?
  • Prayer timings: Ok Google, when is Maghreb?
  • Weather conditions: Ok Google, what is the weather in Beirut?

The Assistant isn’t just a useful companion but also a fun one. seeing that it can answer fun questions like “do you love me” or “make me coffee” drawing from iconic cultural moments such as plays (إنتِ بتذاكري من ورانا؟ ), viral videos (استطعنا بس ما استطعنا), and even ancient Arabic poetry (هل تحبّيني؟).

The Assistant will be able to tell you jokes, sing you songs, and even answer existential questions like “who am I” all with some smarts and a lot of humor.

While building the Assistant in Arabic, Google relied on several technologies such as machine learning, natural language processing (which helps the Assistant understand Arabic) and natural language generation (which helps it speak Arabic). The team behind the Assistant also developed new technology necessary to process and generate diacritics, an element necessary for Arabic pronunciation.


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Mobile & Tablet

Analog Photography in the Smart Phone Photography Era



Film photography is now the most prominent photography genre in the era. People cant be more attracted to the vintage and 35mm camera type, we see today, film photography is in its highest peak. Either black and white, or color, film photography is taking its peak. In a Instagram hashtag, #Filmisnotdead, your eyes are mused with the most extraordinary photos of film. Since photography is the craft of the generation, we tend to explore it in the most widest barriers. Film photography is loved for its unique and aesthetic vibe. A professional way for photographers this method of photography gives the photographer a whole new occurrence. With colorful and vivid variations that are made hence shooting on film, you are greeted with a different aesthetic in each film rill. Either black and white, or a hue of color to your film roll, this photography field is a one of its kind. You play a game with light when you take these photos. Since you capture a photo, you capture a story and an adventure, of your camera. Take a deep dive in your camera and see that each person with a film camera or SLR, can make the brightest creations with it.

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Mobile & Tablet

Gadgets of the Year



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