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Five Ways to Kick-Start Your Life to Stardom




Media has been truly expanding in Egypt, especially in the previous years. Which is why it’s quite natural that when we’re watching TV and a commercial pops by, the first thing we normally say is “Heey, I want to do that,” but then you automatically hear your parents shush you at how ridiculous the idea is, or maybe your friends are calling you naïve for thinking that you could ever do such a thing.

What if we could tell you, it is possible? You can be on TV? You read that right! Living in Egypt, it’s extremely easy to get into the field of modeling or acting altogether, all you have to do is really want to achieve such a goal.

You might think to yourself “but I’m not pretty enough” or “I’m too fat”, it’s normal to think that. While on the contrary, it is quite the opposite. This specific field is an open gateway to thousands of different characters, looks, sizes, and even age, it doesn’t matter! That’s the best part about the field, there are no limits and everyone can do it, it just depends on the theme of the commercial but other than that, it’s quite accessible.

Ask Around

Before getting into anything, you need to ask around and know quite well about what you’re get yourself into. First off, so that people won’t misguide you or even hut you down, and secondly so that you could have a great head start at understanding the do’s and don’ts. Get familiar and take your time, learn how to walk before you run!

Start Somewhere

There are multiple casting agencies or companies that take in people who are interested in entering such a field. For those of you who live in Mohandeseen, you’d be happy to know that most of the top casting house and agencies are located in the heart of Mohandeseen. For those of you who live in farther places, don’t worry there are other agencies scattered in several places , but on the other hand, you should know that Instagram is a powerful tool you could use for this field. Contact people, brands, agencies, you name it! Just get started somewhere and one thing will lead to another!

Make Friends

It is important for you to bare in mind that you should make friends rather than enemies, especially if you’re hoping to pursue being in the media field. Save contacts and remember names, that will help you learn more and get into the field even faster than expected!

Be Confident

Don’t be shy to start conversations or even take someone’s number, it’s your chance to break your inner barriers, let loose, and get a head start on stardom! You’ll notice that as the days go by and you get deeper into the field, confidence is key to everything, not your looks, not your way, nothing. The way you deal with people is very crucial for both your personal life and professional life.

Be Yourself

Last but not least, remember that they want you to be yourself, they don’t want you copying Emma Watson, nothing. All they want is to see who you really are and build on the potential you deem to have. If you be yourself, you’ll stand out in the crowd more than rest and that will surely bring you more opportunities and even give you a sense of uniqueness. Imagine being an ordinary person amongst 500 people? Now that’s not unique. Be yourself, and what is yours will come to you.


There you have it folks, here are 5 easy hacks you could follow to dip your foot in the media field and start a fun journey up ahead. Being in the media field isn’t just about being famous or getting to know people, it is also about learning about yourself and what you’re capable of doing. Some people who have no background whatsoever in acting soon develop into big stars! I mean, Egypt is going places!

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Introducing Sukun: Body and Soul Retreats




At a time when technology has made our lives easier and where we all have greater means to be connected, cases of anxiety, depression, disconnection, self loathing and loneliness are flying through the roof.

The challenge most of us face is finding happiness; but happiness is fickle, so the real challenge is to find your… Sukun. Sukun Studios is a hub that focuses on providing you with the elements that help you overcome the emotional and mental challenges holding you back in the present day.

Launched in the middle of the pandemic that took over the world this years, is the first Yoga and Wellness platform in Egypt and going under the greater umbrella of “Alo Moves” throughout the Middle East. The online platform aims at providing high quality classes, series and podcasts for Yoga, Pilates, meditation and more.

The inclusive platform features some of the top instructors in Egypt with more specialists joining from across the Middle East providing lessons and classes, shot and produced at a premium standard. Sukun members get access to all the content and series that they can follow anytime from the comfort of their home or from any place they wish.

The platform was launched by Sarah Abdelmoneim, a highly experienced yoga specialist also the host of Nile FM’s Big Breakfast show. Sarah spent her life working her way up to senior positions in the corporate world until she decided to pursue her infatuation for self healing and wellness and moved to Bali for a year. During her time in India and Bali, She became certified in many disciplines in wellness with the goal of returning home to bring with her a treasure trove of knowledge to launch the brand that would be the catalyst for self healing and growth in the region.

In a matter of months, the platform grew attracting more members with growing popularity. Leading Sarah to launch the Summer Program in the North Coast. Sukun Studios launched classes in both Bianchi and Marassi with a plentiful portfolio of teachers and classes on the lovely beachfront.

Sukun launched two key retreats, one at the North Coast in July in collaboration with ‘Be Good to You’ and recently this October in Nuweiba retreat in collaboration with nine healing vibes at Aqua Sun Sinai. Sarah along with three amazing teachers, Laila Farouk, Cherine Samir and Noha (Zelphira) took the participants on a journey of ‘Rebirth’ through the use of yoga, sound healing, breath-work, hiking and exploring the gem that is Sinai.

Sarah hopes that her brand and the activities they provide are able to help everyone to “silence the chatter of the minds, to connect with their true selves.” She hopes that through the brand, people can find their “SUKUN”. The brand is growing by the day with numerous ideas and new concepts that are yet to be unleashed.

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Almost 700 Green Projects to Be Implemented By 2021 in Egypt




Egypt is planning on implementing around 700 green projects as part of Egypt’s fiscal plan for 2020-21, these projects will cost around EGP447.3 billion ($28.4 billion).

According to Minister of Planning and Economic Development Hala Al-Saeed, they are 691 projects to be exact and they represent 14% of the fiscal plan’s total public investment. This percentage is also expected to increase to 30 percent for 2021-2022.

The minister also added that there will incentives offered to ministries that shift towards green projects by prioritizing financing for them.

Workshops were held by the ministry to go through the guide on sustainability standards, which reflects the government’s vision in expanding sustainable development into its planning system.

Mohamed Farid, head of the infrastructure sector at the ministry, said that these projects that meet the sustainable standards will be prioritized over projects at the evaluation stage.

Also worth mentioning is that Thursday witnessed the launch of Egypt’s first green bond issue on the London Stock Exchange. The government green bond issue, worth $750 million for five years, is the largest in the Middle East and North Africa, and the first of its kind on the exchange.


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Waste Management Law Issued For the First Time to Regulate Egypt’s Plastic Waste




Constant efforts have been exerted the past years to limit and reduce the single use plastic bags. From awareness campaigns to countless initiatives, Egypt has seen a great progress environmentally and now another leap has been made with the issuing of a waste management law!

The law will regulate the free plastic bag at retail and limit the single use plastic bags imports and exports. This is an attempt to regulate the disposal of plastic wastes in Egypt and enhances Egypt’s waste handling and recycling processes.

According to a statement from Environment Minister Yasmine Fouad, a new state agency will handle Egypt’s waste management challenges after President Abdel Fattah El Sisi signed into law a bill that would regulate the industry. Moreover, in doing so and implementing such strategies, it’s expected that the move will attract foreign investment in Egypt’s waste management. 

The bill also includes investment incentives as well as other measures to encourage garbage collectors, small companies, private contractors, and recycling centers to join the formal economy.

Also worth mentioning is that International Cooperation Minister, Rania Mashat has recently just announced two impressive partnerships with the International Bank for Reconstruction and Development, which will implement a 200-million-dollar project for improving the quality of air to combat climate change and reduce has emissions in Cairo.

This comes as a great stride to end plastic waste in Egypt that has long been a great issue facing our community.

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