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Egyptian Artist Brings Back 1920s Fashion Today

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Mohsen Othman, who is an Egyptian photographer has brought back the fashion scene of Egypt from the 1920s in a very artistic manner. Othman created an album which he named ‘Lost in Time,’ that featured an Egyptologist Collin Darrell where she is portrayed in different scenes that bring history back to life.

Othman is especially interested in the changes that fashion has gone through, and he believes that “just like Egyptology, fashion is an eloquent witness of the changes that have taken place around the corners of this iconic country.” Scroll down and take a look at these amazing photos!

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Adidas x Parley: Making Shoes Out Of Recycled Ocean Plastic

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After four years of trials, designing and creating, Adidas confirmed that it is making a range of trainers that are made entirely from recycled ocean plastic, and it is a dream come true for environmentalists.

Adidas has worked along environmental conservationists Parley for the oceans; to help create this unique range of trainers. The plastic use are collected from the beaches before even reaching the sea, thus halting further pollution.

Adidas has increased the production of those sneakers in 2019. “With Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality, and quality of the product, because every shoe is a small contribution to the preservation of our oceans,” said Eric Liedtke, Adidas Executive Board Member.

“After one million pairs of shoes produced in 2017, five million in 2018, we plan to produce eleven million pairs of shoes containing recycled ocean plastic in 2019.”

On the other hand, Adidas is looking at its production methods, and are aiming to use only sustainable materials in manufacturing. Also, the company has cut their CO2 emissions drastically, in addition to implementing waste prevention methods company-wide.

Not only this, but they have also donated around $1.7 million to sustainable fashion platform ‘Fashion for Good‘; In order to offset the environmental impact of the plastic they do use.

Adidas made sure that the trainers are designed to be both stylish and comfortable, and to do so, they partnered with designer Stella McCartney for some of the designs.

As this partnership between Adidas and Parley continues to grow, and the line of recycled products extend to include more items, a pressure is being imposed on other companies. Seeing how they should try and keep up; by starting to look at their own environmental impact.

Recycled items now include a range of shirts, such as their LA Galaxy jerseys, that are made of recycled plastic.

We definitely hope to see other companies following their steps, or perhaps do something similar that can contribute in saving our oceans and seas, and eventually help create a safer environment.

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Our Own ‘Okhtein’ Makes it to the Top of Forbes 30 Under 30 List

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Forbes Middle East just unveiled their list of 30 under 30, and the results are giving us utter pride with the inclusion of a number of Egyptians.

The prestigious list ranks the Middle Eastern most influential youth from different fields, that include fashion, arts, sports, music, business, culture and more. And at the top of the list is our own Egyptian sisters Aya and Mounaz Abdul Raouf, founders of Okhtein.

Not only did they make it to the top of the list, but they were also featured on the cover of the magazine.

Back in 2013, sensing a gap in the Egyptian market for true luxurious accessories, the Egyptian duo started their line of business for bags, with the aim of setting new trends and showcasing the Egyptian artistry while promoting for their own designs internationally. Their choice of the brand name itself, which means ‘sisters’ in Arabic, aligned with their aim of shedding the light on their home country, our home country.

And in September 2017, their latest line of Okhtein bags were applauded by the remarkable Vogue editor Anna Wintour during a Vogue Italia contest. The entrepreneurs expected a buzz to be created around their brand, and for orders to start pouring in but days passed and nothing happened.

So what do they do? They decide that the way to promoting their brand is for a celebrity to appear wearing their bag, and not any celebrity, Beyoncé! And they did it, they actually did it. After hard work in trying to reach her stylist, Beyoncé did appear wearing one of their bags and that was all the buzz they needed in order to go global.

The sisters also won the DDFC/Vogue Fashion Prize, and following their win, their products were picked up by international e-retailers such as Farfetch, The Modist, and Moda Operandi. And were worn by a number of A-listers, including Gigi Hadid, Winnie Harlow and Emma Watson.

Emma Watson spotted wearing Okhtein’s signature backpack

Lebanese fine jewelry designer Ralph Masri who is known for his statement and one of a kind pieces, came in second place, whom designs were also worn by remarkable figures including her honor Queen Rania.

Other talents were featured including Emirati-Yemeni hitmaker, Balgees Fathi ranking the 11th position and Saudi Arabian singer Basma Alotaibi, who came in the 12th position.

The rankings by Forbes were determined via a questionnaire that was sent out to a number of Arab talents who nominated themselves.

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Our March edition features the Middle East’s 30 Under 30 – a collection of the youngest and brightest minds in the region for 2019. We take an in-depth look at how two Egyptian sisters, Aya and Mounaz Abdel Raouf, transformed a homegrown fashion label into a #global #icon, and we list the top oil and gas companies in the Middle East. Grab your copy to know more. Photo credit 📸 @aishaalshabrawy #forbesmiddleeast #businessmagazine #uae #middleeast #30under30 #forbesmiddleeast_cover #fashion #science #sports #technology #egypt #egyptian #okhtein #Dubai #companies #founder #leader #innovation #top #label #فوربس #فوربس_الشرق_الأوسط #الإمارات #الشرق_الأوسط #مصر #أختين #غلاف_فوربس_الشرق_الاوسط

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Celebrities Turn Heads at The Oscars in Middle Eastern Designs

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The 2019 Oscars leaves us stunned, as per usual, with celebrities looking fabulous on the red carpet. And this time, it is Arab designers who dressed some of those dazzling celebrities, and they are looking quite good!

It gives us utter bride to see how Arabs killed it this year at the Academy Awards, from the nominees, to the winners and now designers are making their statement through their amazing designs.

Rami Kadi

First off, is Kendall Jenner wearing a piece by Rami Kadi, and looking stunning as usual in a Lurex Velvet Gown from the RKSS19 couture collection.

ELIE SAAB

The Lebanese designer dressed a number of celebrities for the Oscars this year, including Julia Roberts, Nadine Labaki and Priyanka Chopra.

Julia Roberts in a simple, yet elegant pink dress, during her presenting of the Best Picture Award.

Nadine Labaki slaying this sophisticated dress, inspired from the Spring Summer 19 collection of Elie Saab.

Priyanka Chopra looking magnificent in black!

Last but not least, Michelle Yeoh in another masterpiece.

Zuhair Murad

Yet another Lebanese designer, who blessed us with more eye catchy pieces, worn by some iconic celebrities such as Jenifer Lopez and Alessandra Ambrosio.

Such a nice pick for Jenifer Lopez, from the Spring Summer 2019 collection.

LaBourjoisie

A perfect design, that was best worn by Shay Mitchell, in the after party of the 2019 Oscars.

Reem Acra

Lebanese are just slaying it this year at the Red Carpet, and Reem Acra made no exception.

Till the next Oscars!

 

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