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Egypt Partners with CNN to Launch a Global Tourism Campaign

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Egypt and CNN just announced a partnership to launch a global tourism campaign, thus engaging on what can be considered as a fruitful partnership that will support political leadership.

The campaign will showcase Egypt as the contemporary country that it is, and will be launched on several digital and social media platforms.

According to an official press release, CNN said that the partnership between Egypt’s Ministry of Tourism and CNN International Commercial (CNNIC), will witness an equal corporation between the two parties. As both of them will be working closely; in order to excite the key audiences of Egypt around the world.

Such a partnership comes under Egypt’s plan to enhance the growth of tourism, in addition to showcasing the beauty of our country on international media outlets, that reach global audience.

It is also part of the objectives of Egyptian Minister of Tourism Rania Al-Mashat, and her vision to develop tourism in Egypt, and promote for the country’s hidden gems.

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Today we launch the Ministry of Tourism’s partnership with @CNN for a global multi-platform tourism campaign showcasing the beauty of #Egypt, its culture and people to a highly relevant and engaged audience using Turner’s Launchpad technology. The diversification of marketing and media platforms, a key pillar of the Egypt—Tourism Reform Program, contributes to the changing narrative of the sector, bringing our legacy into the future in this era of globalization. http://cnnpressroom.blogs.cnn.com/2019/05/07/egypt-looks-to-the-future-through-highly-innovative-tourism-campaign-with-cnn-combining-storytelling-and-data/ أطلقت وزارة السياحة المصرية شراكة موسعة مع شبكة CNN العالمية لتنفيذ حملة سياحية دولية تهدف إلى تقديم مصر بصورة معاصرة وأكثر حداثة من خلال مزيج مبتكر يجمع بين المنصات التليفزيونية، والوسائط الرقمية، ومواقع التواصل الاجتماعي، باستخدام تقنية Turner Launchpad ، نقدم فيها المناطق السياحية المختلفة والجذابة في مصر، مع إلقاء الضوء على الثقافة المصرية وحياة الناس بها . ان تنويع منصات الترويج و تحديث آليات التسويق لجمهورية مصر العربية احد اهم المحاور التي يعتمد عليها برنامج الإصلاح الهيكلي لتطوير قطاع السياحة، وذلك لتقديم صورة غير نمطية للمقاصد السياحية، ولنقدم تاريخنا وحضاراتنا التي نتميز بها بأساليب وتقنيات ترويجية معاصرة وحديثة . https://arabic.cnn.com/travel/article/2019/05/08/egypt-tourism-cnn

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It is indeed a perfect timing, seeing that Egypt is already preparing for the hosting of Africa Cup of Nations this summer, and the opening of the Grand Egyptian Museum (GEM) in the first quarter of 2020.

”The diversification of marketing and media platforms, a key pillar of the Egypt-Tourism Reform Programme, contributes to the changing narrative of the sector. The combined appeal of the beauty of Egypt and warmth of our people is the foundation of the significant growth in our country’s tourism,” El-Mashat said.

Vice president of CNN International Commercial, Cathy Ibal said: “This new partnership takes our nation branding work with Egypt’s Ministry of Tourism to a new level by leveraging the cumulative impact of all CNN platforms, content and technology to ensure that the beauty of Egypt and its people resonates deeply with the right audiences.”

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Giza’s Bent Pyramid Opens To The Public For The First Time

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Egypt has opened the Bent pyramid of Dahshur to visitors, the pyramid was built for the pharaoh Sneferu and is considered to be a key step in the evolution of pyramid construction.

The pyramid is now open to the public after restoration works have been completed, and as of last weekend the public are now allowed into the massive 4,600-year-old pyramid and can climb its 79-metre narrow tunnel from a raised entrance that leads to two chambers inside.

A man walking through the passage in the ‘bent’ pyramid of King Snefuru.

Visitors will also have access to an adjoining 18-metre high “side pyramid” that was possibly built for Sneferu’s wife Hetepheres, the pyramid is now open for the very first time since its excavation back in 1956.

Antiquities Minister Khaled el-Anany also reported on Saturday that Egyptian archaeologists have uncovered a collection of stone, clay, wooden sarcophagi and mummies, in the Dahshur royal necropolis. All of which were uncovered during on-going excavation work that took place near the pyramid.

Anany also exclaimed that the Bent Pyramid along with other pyramids located in the area of Dahshur are all registered on the UNESCO World Heritage List.

We hope that such astounding discoveries and restoration to ancient landmarks can spur tourism and drive more tourists to the historical parts of Egypt.

 

 

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A Path For The Visually Impaired Inaugurated in the Egyptian Museum

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A new path in the Egyptian Museum in Tahrir was inaugurated on June 20 for the visually impaired.

The inauguration of the new path was opened by Egypt’s Minister of Antiquities Khaled El-Enany, Minister of Tourism Rania Al-Mashat, Sports and Youth Minister Ashraf Sobhy in the presence of 16 foreign ambassadors.

Such an impressive reform was developed under the vision of the Vivere all’ Italiana programme by the Italian Ministry of Foreign Affair. 

The path for the visually impaired was made by the Archaeological Centre of the Italian Cultural Institute in Cairo, the Egyptian Museum and the Museo Tattile Statale Omero in Ancona. 

This is considered as a huge step and quite the impressive gesture as it will allow people with disabilities to visit the Egyptian museum and learn more about the history of their country.

The new special itinerary relies upon the expertise of the Omero Museum in Ancona, where the visually impaired can enjoy art along with the rest of the public.

The Egyptian Museum in Tahrir is the first to apply this initiative but won’t be the last as more museums in the future will follow the same steps.

 

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Major Development Plan Announced For the Egyptian Museum in Tahir

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The Ministry of Antiquities announced yesterday the start of development works for the Egyptian Museum in Tahrir.

A protocol of cooperation was signed as well in the declaration aiming to be later submitted to the UNESCO, in order to put the Egyptian Museum on the World Heritage List. 

The development project will last for 3 years and in the first phase, major developments will take place with the cooperation of five European museums, the Egyptian Museum in Turin in Italy, the Louvre Museum in France, the British Museum in England, the Berlin Museum in Germany, and the Leiden Museum in Holland. The European Union will support the development plan as well.

The development plan will include changing of the paint and lighting circuit, developing both the entrance and ground floor show halls, also maintenance of displays of artifacts.

Moreover, monuments will be restored and the explanatory cards will be developed, basically the museum’s master plan is keen on  developing everything including the mission and vision of the museum.

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