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Egypt Partners with CNN to Launch a Global Tourism Campaign



Egypt and CNN just announced a partnership to launch a global tourism campaign, thus engaging on what can be considered as a fruitful partnership that will support political leadership.

The campaign will showcase Egypt as the contemporary country that it is, and will be launched on several digital and social media platforms.

According to an official press release, CNN said that the partnership between Egypt’s Ministry of Tourism and CNN International Commercial (CNNIC), will witness an equal corporation between the two parties. As both of them will be working closely; in order to excite the key audiences of Egypt around the world.

Such a partnership comes under Egypt’s plan to enhance the growth of tourism, in addition to showcasing the beauty of our country on international media outlets, that reach global audience.

It is also part of the objectives of Egyptian Minister of Tourism Rania Al-Mashat, and her vision to develop tourism in Egypt, and promote for the country’s hidden gems.

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Today we launch the Ministry of Tourism’s partnership with @CNN for a global multi-platform tourism campaign showcasing the beauty of #Egypt, its culture and people to a highly relevant and engaged audience using Turner’s Launchpad technology. The diversification of marketing and media platforms, a key pillar of the Egypt—Tourism Reform Program, contributes to the changing narrative of the sector, bringing our legacy into the future in this era of globalization. أطلقت وزارة السياحة المصرية شراكة موسعة مع شبكة CNN العالمية لتنفيذ حملة سياحية دولية تهدف إلى تقديم مصر بصورة معاصرة وأكثر حداثة من خلال مزيج مبتكر يجمع بين المنصات التليفزيونية، والوسائط الرقمية، ومواقع التواصل الاجتماعي، باستخدام تقنية Turner Launchpad ، نقدم فيها المناطق السياحية المختلفة والجذابة في مصر، مع إلقاء الضوء على الثقافة المصرية وحياة الناس بها . ان تنويع منصات الترويج و تحديث آليات التسويق لجمهورية مصر العربية احد اهم المحاور التي يعتمد عليها برنامج الإصلاح الهيكلي لتطوير قطاع السياحة، وذلك لتقديم صورة غير نمطية للمقاصد السياحية، ولنقدم تاريخنا وحضاراتنا التي نتميز بها بأساليب وتقنيات ترويجية معاصرة وحديثة .

A post shared by Rania A. Al-Mashat (@raniaalmashat) on

It is indeed a perfect timing, seeing that Egypt is already preparing for the hosting of Africa Cup of Nations this summer, and the opening of the Grand Egyptian Museum (GEM) in the first quarter of 2020.

”The diversification of marketing and media platforms, a key pillar of the Egypt-Tourism Reform Programme, contributes to the changing narrative of the sector. The combined appeal of the beauty of Egypt and warmth of our people is the foundation of the significant growth in our country’s tourism,” El-Mashat said.

Vice president of CNN International Commercial, Cathy Ibal said: “This new partnership takes our nation branding work with Egypt’s Ministry of Tourism to a new level by leveraging the cumulative impact of all CNN platforms, content and technology to ensure that the beauty of Egypt and its people resonates deeply with the right audiences.”

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Minister of Tourism Al-Mashat Escorts South African tourists to the Pyramids




Egypt’s Minister of Tourism, Rania al-Mashat, escorted yesterday the group of South African tourists who were targeted earlier by an explosion, reported the Ministry’s media office. 

The tourists faced yesterday an unfortunate incident, whereas an explosion hit their bus at Al Remaya district in Giza governorate. 

Al-Mashaat took the appropriate action and visited the injured at the hospital, and then escorted the rest of the group to visit the Pyramids and the Great Sphinx. 

After the tourists were briefed on the history of ancient Egypt, and after their visit to the Pyramids were concluded, Al-Mashat escprted them back to the hotel.

The minister also met up with the South African ambassador to Egypt, where she briefed him on the conditions of the victims.

Al-Mashaat later tweeted updates about the incident on her Twitter account.


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A Glimpse of Egypt’s Breathtaking Beaches




Egypt is one of the top touristic destination in the Middle East, known for its dessert life and Great Pyramids of Giza. However, it’s a shame that many tourists are ignorant about the fact that Egypt has several spectacular beaches that make up a perfect vacation.

The following are mind-blowing beaches in Egypt, that would leave anyone who visit them in awe.

They certainly compete with international ones, and in my opinion can be a great substitute for traveling abroad.

1. Ras Hankorab (aka Sharm El-Luli)

The beaches there can easily compete with the white sandy beaches of the Maldives, I know you will hardly believe this, but it is true. The beach is located around 60km south of Marsa Alam, inside the national park Wadi El-Gemal. The area, however, is undeveloped with no shops, hotels or restaurants, but it also means that you basically get to walk right into the middle of the sea.

2- Blue Lagoon

The beach is a usual go-to for regular Dahab visitors, who mostly enjoy kite surfing. Because waking up in a hut, surrounded by the turquoise lagoon and mountains, makes the perfect getaway for those who are looking for simplicity and relaxation.

Our recommendation would be to go hiking in the mountain and pay a visit to Ras Abu Galum, which is a tiny Bedouin village close-by.

3- Ras Muhammed

Ras Muhammad is the most famous national park in Egypt and one of the most famous diving sites in the world. It is a protected area near Sinai Peninsula, makes an ideal day trip from Sharm Al Sheikh and Dahab. The place is perfect for those who are looking for solitude and tranquility, as it is guaranteed to put your mind at ease.

4- Agiba, Marsa Matrouh

The beach is located 24 km west from Marsa Matrouh, it is certainly one of the best beaches that I have personally been to. The beach translates to ‘miracle’ in Arabic, and if you’re wondering why, you have got to see it yourself! The cove that’s only accessed from a small path leading down from a cliff top gives a magnificent view.

5- Qulan, Marsa Allam

Qulaan is a unique quiet resort town south of Marsa Alam on the Red Sea. The beaches are great for diving and snorkeling, and it is quite magical; seeing that not many people are aware of this beautiful gem. Qulaan boasts vast tracts of large mangrove trees growing in the salty water and hosting several endemic birds, therefore giving the area a breathtaking scenery.





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Ministry Of Tourism Partners With Italian MediaSet For a Documentary Series




A new promotional campaign with the Italian MediaSet channels group has been launched by the Ministry of Tourism, in which a series of documentary films about Egypt will be aired.

The documentary will include top destination and attractions in Egypt, and is set to be aired on Freedom OrtleIl Confine channel.

The series will be presented by Italian presenter Roberto Giacobbo and Egyptologist Zahi Hawass.

Giacobbo is one of the well-known presenters of touristic programs in Italy.

The films will be aired on the Italian TV, in addition to the official social media pages of the General Authority for Tourism Development. 

Archaeological sites of touristic significance will be included in the films.

Head of Italian Channel 4 (Rete 4), Sebastian Lombardi said that they worked with the Egyptian Ministry of Tourism “to show the beauty of Egypt and its civilization depicted in the construction of the pyramids.”

He also added that they are trying “to explore Egypt in a different and attractive way amid the momentum of its civilization.The program will talk about the Egyptian beauty and history. Tourists have a lot of expectations and interest in knowing more about Egypt’s ancient civilization.”

This marks yet another significant collaboration, after last week’s partnership with CNN. All of which aligns with the Ministry’s efforts to promote for tourism in Egypt and help revive it.

The Ministry also recognized the importance of Social Media as a marketing tool, and took advantage of it by signing agreements with bloggers to promote for Egypt as a top notch destination.

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