Egypt and CNN just announced a partnership to launch a global tourism campaign, thus engaging on what can be considered as a fruitful partnership that will support political leadership.
The campaign will showcase Egypt as the contemporary country that it is, and will be launched on several digital and social media platforms.
According to an official press release, CNN said that the partnership between Egypt’s Ministry of Tourism and CNN International Commercial (CNNIC), will witness an equal corporation between the two parties. As both of them will be working closely; in order to excite the key audiences of Egypt around the world.
Such a partnership comes under Egypt’s plan to enhance the growth of tourism, in addition to showcasing the beauty of our country on international media outlets, that reach global audience.
It is also part of the objectives of Egyptian Minister of Tourism Rania Al-Mashat, and her vision to develop tourism in Egypt, and promote for the country’s hidden gems.
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Today we launch the Ministry of Tourism’s partnership with @CNN for a global multi-platform tourism campaign showcasing the beauty of #Egypt, its culture and people to a highly relevant and engaged audience using Turner’s Launchpad technology. The diversification of marketing and media platforms, a key pillar of the Egypt—Tourism Reform Program, contributes to the changing narrative of the sector, bringing our legacy into the future in this era of globalization. http://cnnpressroom.blogs.cnn.com/2019/05/07/egypt-looks-to-the-future-through-highly-innovative-tourism-campaign-with-cnn-combining-storytelling-and-data/ أطلقت وزارة السياحة المصرية شراكة موسعة مع شبكة CNN العالمية لتنفيذ حملة سياحية دولية تهدف إلى تقديم مصر بصورة معاصرة وأكثر حداثة من خلال مزيج مبتكر يجمع بين المنصات التليفزيونية، والوسائط الرقمية، ومواقع التواصل الاجتماعي، باستخدام تقنية Turner Launchpad ، نقدم فيها المناطق السياحية المختلفة والجذابة في مصر، مع إلقاء الضوء على الثقافة المصرية وحياة الناس بها . ان تنويع منصات الترويج و تحديث آليات التسويق لجمهورية مصر العربية احد اهم المحاور التي يعتمد عليها برنامج الإصلاح الهيكلي لتطوير قطاع السياحة، وذلك لتقديم صورة غير نمطية للمقاصد السياحية، ولنقدم تاريخنا وحضاراتنا التي نتميز بها بأساليب وتقنيات ترويجية معاصرة وحديثة . https://arabic.cnn.com/travel/article/2019/05/08/egypt-tourism-cnn
It is indeed a perfect timing, seeing that Egypt is already preparing for the hosting of Africa Cup of Nations this summer, and the opening of the Grand Egyptian Museum (GEM) in the first quarter of 2020.
”The diversification of marketing and media platforms, a key pillar of the Egypt-Tourism Reform Programme, contributes to the changing narrative of the sector. The combined appeal of the beauty of Egypt and warmth of our people is the foundation of the significant growth in our country’s tourism,” El-Mashat said.
Vice president of CNN International Commercial, Cathy Ibal said: “This new partnership takes our nation branding work with Egypt’s Ministry of Tourism to a new level by leveraging the cumulative impact of all CNN platforms, content and technology to ensure that the beauty of Egypt and its people resonates deeply with the right audiences.”
Grand Egyptian Museum Granted Three ISO Certificates Reflecting Its Excellence
Another reason to be proud of our Grand Egyptian Museum (GEM), as if we needed more reasons!
Major General Atef Moftah, General Supervisor of the Grand Egyptian Museum (GEM), received on behalf of the museum two ISO certificates: a certificate of accreditation of international standards for environmental management systems (ISO 14001: 2015) and certification of the international standard specifications for the quality management systems (ISO9001: 2015).
Engineer Mohamed Habib, General Manager of OSS Middle East and Dr. Tarek Rizk, consultant of OSS Middle East and witnessed by Dr. Hussein Kamal, were the ones to present the certificated in the presence of General Director of the GEM Conservation Center, Dr. Eissa Zidan, Director of Executive Affairs of GEM Conservation and Transportation, and Dr. Elshimaa Eid, Head of Health and Safety at GEM.
This brings the total of certificated that the museum has been awarded to three, as the museum obtained the ISO certificate for occupational safety and health last September.
It’s also worth mentioning that this makes the GEM the only museum regionally and internationally to obtain three ISO certificates in less than 60 days!
These certificates resemble the positive impact that the museum have on the area and its surroundings, it also positions the museum as a sustainable and environmental museum.
Diving & Scuba Activities to Resume in Parts of South Sinai
As of December, diving and scuba activities for yachts on cruises will resume in six nature reserve diving sites in South Sinai, according to a statement made by Egypt’s Ministry of Environment.
The diving sites include: the Temple, North Laguna, South Laguna, White Island, Electricity, and Map.
The decision by Egypt’s Environmental Affairs Agency follows the cessation of diving activities that lasted for nine months, in light of the coronavirus pandemic.
Egypt’s health ministry announced Wednesday that South Sinai, Minya, Suez and Ismailia have recently seen a drop in infection rates, unlike Cairo and Alexandria.
According to the statement, “These sites were chosen after carrying out a number of field studies and scientific surveys, and after ensuring that they are distinguished by all the appropriate environmental requirements for diving sites to achieve the enjoyment of those involved in diving activities,” quoting Minister of Environment Yasmine Fouad.
43 Floating Hotels & Nile Cruises Obtain Health and Safety Certificates
So far, a total number of 43 floating hotels and Nile Cruise ships have obtained the government mandated health and safety certificates.
These hotels and ships have started the resumption of their trips in October and ever since, they have been obtaining the certificates that are approved by the Ministry of Tourism and Antiquities, the Ministry of Health and Population and the Egyptian Hotels Association (EHA).
According to a statement from the Ministry of Tourism and Antiquities, these floating hotels obtained the certificates for meeting the health and safety requirements set out by the Egyptian government and the World Health Organization (WHO).
The ministry’s inspection committees approved 26 floating hotels between Luxor and Aswan last week, including: Nile Dolphin Hotels; Solaris 1; Premium; Amo Boat; Abercrombie 2; Zaina; Medea; La Travita; Tosca; Beau Rivage 1; Château Lafayette; Esmeralda; Champollion 2; Abercrombie Nile Adventure; Crown Jewels; Royal; Regency Louvain; Miss World; Nile Plaza; Nile Shams; Emilio; Miss Beau Rivage 2; Nile Marquis; Blue Shadow; and Farah. In addition to these, the Nile Vision and River Boats in Cairo also received ministry approval to resume their trips.
The inspection committees will continue looking at the rest of Egypt’s floating hotels, the ones that submitted applications for the certificate.
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