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Egypt Partners with CNN to Launch a Global Tourism Campaign

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Egypt and CNN just announced a partnership to launch a global tourism campaign, thus engaging on what can be considered as a fruitful partnership that will support political leadership.

The campaign will showcase Egypt as the contemporary country that it is, and will be launched on several digital and social media platforms.

According to an official press release, CNN said that the partnership between Egypt’s Ministry of Tourism and CNN International Commercial (CNNIC), will witness an equal corporation between the two parties. As both of them will be working closely; in order to excite the key audiences of Egypt around the world.

Such a partnership comes under Egypt’s plan to enhance the growth of tourism, in addition to showcasing the beauty of our country on international media outlets, that reach global audience.

It is also part of the objectives of Egyptian Minister of Tourism Rania Al-Mashat, and her vision to develop tourism in Egypt, and promote for the country’s hidden gems.

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Today we launch the Ministry of Tourism’s partnership with @CNN for a global multi-platform tourism campaign showcasing the beauty of #Egypt, its culture and people to a highly relevant and engaged audience using Turner’s Launchpad technology. The diversification of marketing and media platforms, a key pillar of the Egypt—Tourism Reform Program, contributes to the changing narrative of the sector, bringing our legacy into the future in this era of globalization. http://cnnpressroom.blogs.cnn.com/2019/05/07/egypt-looks-to-the-future-through-highly-innovative-tourism-campaign-with-cnn-combining-storytelling-and-data/ أطلقت وزارة السياحة المصرية شراكة موسعة مع شبكة CNN العالمية لتنفيذ حملة سياحية دولية تهدف إلى تقديم مصر بصورة معاصرة وأكثر حداثة من خلال مزيج مبتكر يجمع بين المنصات التليفزيونية، والوسائط الرقمية، ومواقع التواصل الاجتماعي، باستخدام تقنية Turner Launchpad ، نقدم فيها المناطق السياحية المختلفة والجذابة في مصر، مع إلقاء الضوء على الثقافة المصرية وحياة الناس بها . ان تنويع منصات الترويج و تحديث آليات التسويق لجمهورية مصر العربية احد اهم المحاور التي يعتمد عليها برنامج الإصلاح الهيكلي لتطوير قطاع السياحة، وذلك لتقديم صورة غير نمطية للمقاصد السياحية، ولنقدم تاريخنا وحضاراتنا التي نتميز بها بأساليب وتقنيات ترويجية معاصرة وحديثة . https://arabic.cnn.com/travel/article/2019/05/08/egypt-tourism-cnn

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It is indeed a perfect timing, seeing that Egypt is already preparing for the hosting of Africa Cup of Nations this summer, and the opening of the Grand Egyptian Museum (GEM) in the first quarter of 2020.

”The diversification of marketing and media platforms, a key pillar of the Egypt-Tourism Reform Programme, contributes to the changing narrative of the sector. The combined appeal of the beauty of Egypt and warmth of our people is the foundation of the significant growth in our country’s tourism,” El-Mashat said.

Vice president of CNN International Commercial, Cathy Ibal said: “This new partnership takes our nation branding work with Egypt’s Ministry of Tourism to a new level by leveraging the cumulative impact of all CNN platforms, content and technology to ensure that the beauty of Egypt and its people resonates deeply with the right audiences.”

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15 sarcophagi Displayed For the 1st Time in Egyptian Museum in Tahrir

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The Egyptian Museum in Tahrir now has a new display scenario that displays 15 coffins for the very first time, the hall saw a great turnout of visitor who came to see the royal mummies placed in the new hall.

Archaeologist Sabah Abdel Razek, director general of the Egyptian Museum in Tahrir, stated that the new hall displays a total number of 50 ancient sarcophagi.

15 of these coffins are being displayed for the very first time! The entrance ticket cover visiting the hall and you don’t need to pay an extra charge.

 

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Get Ready For the Largest Archeological Discovery to Be Announced Soon!

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The Ministry of Tourism and Antiquities is keeping us on our toes as it announced its preparations for the announcement of the largest archaeological discovery in the area of Saqqara, in a press conference that shall be held in the upcoming days!

What is it and what do we know far? Not much, but we sure are so excited to learn more soon and here’s what we know so far!

Egypt to announce discovery of 100 more coffins in Saqqara - EgyptToday

According to sources from Egypt Today, 100 coffins have been discovered and they are all in good condition! This follows the excavations of the 59 coffins that were discovered earlier.

These coffins were discovered inside new burial shafts that have been closed for over 2500 years, also found were some wooden statues, colored and gilded masks, also in a good condition.

“Today we announce the biggest archaeological discovery in 2020, in the presence of foreign ambassadors from more than 43 countries and 200 media representatives to introduce to the whole world a new part of our great civilization,” Enany previously said.

We can’t wait for the press conference and are eager to learn all about this incredible discovery!

 

 

 

 

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The GEM Now Has Around 82,000 Artifacts Recorded in Its Database

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According to Al-Tayeb Abbas, assistant Minister for Archaeological Affairs at the GEM, the museum now has around 82,00 artifacts included in its databases, a historical number of the pieces that the museum already have and others registered to be transferred yet.

The other artifacts have been registered after finishing a report on them, and are yet to be transferred in accordance with the museum’s schedule chronological.

“There are priorities in the transportation process. The pieces that will be displayed are transported first. Some pieces will be stored. There is a group of artifacts that must be transferred to enter the laboratories of the Grand Egyptian Museum, because there is no place that can restore these pieces except the laboratories of the Grand Egyptian Museum” said Abbas.

“We transfer artifacts periodically. What remains in the Egyptian Museum in Tahrir are approximately 700 pieces. We have a weekly schedule for delivery and collection to the Egyptian Museum in Tahrir. We also receive artifacts from regional museums. There are lots at Marina, Tel Basta, Tanis and Luxor stores. All of these artifacts enter the museum in a certain daily time, and accordingly, the groups leave the museum to receive those pieces”, Abbas added.

He also highlighted the fact that before any artifact reaches the GEM, groups from the museum head out to record and document each one, and indicate where the piece will be placed.

“After the registration stage we start the transfer stage into the Grand Egyptian Museum to enter the restoration laboratories if the transported piece needs that, but if it is not in need of restoration and is in good condition, then it enters the museum’s warehouse,” Abbas concluded.

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