Egypt and CNN just announced a partnership to launch a global tourism campaign, thus engaging on what can be considered as a fruitful partnership that will support political leadership.

The campaign will showcase Egypt as the contemporary country that it is, and will be launched on several digital and social media platforms.

According to an official press release, CNN said that the partnership between Egypt’s Ministry of Tourism and CNN International Commercial (CNNIC), will witness an equal corporation between the two parties. As both of them will be working closely; in order to excite the key audiences of Egypt around the world.

Such a partnership comes under Egypt’s plan to enhance the growth of tourism, in addition to showcasing the beauty of our country on international media outlets, that reach global audience.

It is also part of the objectives of Egyptian Minister of Tourism Rania Al-Mashat, and her vision to develop tourism in Egypt, and promote for the country’s hidden gems.

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Today we launch the Ministry of Tourism’s partnership with @CNN for a global multi-platform tourism campaign showcasing the beauty of #Egypt, its culture and people to a highly relevant and engaged audience using Turner’s Launchpad technology. The diversification of marketing and media platforms, a key pillar of the Egypt—Tourism Reform Program, contributes to the changing narrative of the sector, bringing our legacy into the future in this era of globalization. http://cnnpressroom.blogs.cnn.com/2019/05/07/egypt-looks-to-the-future-through-highly-innovative-tourism-campaign-with-cnn-combining-storytelling-and-data/ أطلقت وزارة السياحة المصرية شراكة موسعة مع شبكة CNN العالمية لتنفيذ حملة سياحية دولية تهدف إلى تقديم مصر بصورة معاصرة وأكثر حداثة من خلال مزيج مبتكر يجمع بين المنصات التليفزيونية، والوسائط الرقمية، ومواقع التواصل الاجتماعي، باستخدام تقنية Turner Launchpad ، نقدم فيها المناطق السياحية المختلفة والجذابة في مصر، مع إلقاء الضوء على الثقافة المصرية وحياة الناس بها . ان تنويع منصات الترويج و تحديث آليات التسويق لجمهورية مصر العربية احد اهم المحاور التي يعتمد عليها برنامج الإصلاح الهيكلي لتطوير قطاع السياحة، وذلك لتقديم صورة غير نمطية للمقاصد السياحية، ولنقدم تاريخنا وحضاراتنا التي نتميز بها بأساليب وتقنيات ترويجية معاصرة وحديثة . https://arabic.cnn.com/travel/article/2019/05/08/egypt-tourism-cnn

A post shared by Rania A. Al-Mashat (@raniaalmashat) on May 7, 2019 at 1:50pm PDT

It is indeed a perfect timing, seeing that Egypt is already preparing for the hosting of Africa Cup of Nations this summer, and the opening of the Grand Egyptian Museum (GEM) in the first quarter of 2020.

”The diversification of marketing and media platforms, a key pillar of the Egypt-Tourism Reform Programme, contributes to the changing narrative of the sector. The combined appeal of the beauty of Egypt and warmth of our people is the foundation of the significant growth in our country’s tourism,” El-Mashat said.

Vice president of CNN International Commercial, Cathy Ibal said: “This new partnership takes our nation branding work with Egypt’s Ministry of Tourism to a new level by leveraging the cumulative impact of all CNN platforms, content and technology to ensure that the beauty of Egypt and its people resonates deeply with the right audiences.”