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Egypt Partners with CNN to Launch a Global Tourism Campaign

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Egypt and CNN just announced a partnership to launch a global tourism campaign, thus engaging on what can be considered as a fruitful partnership that will support political leadership.

The campaign will showcase Egypt as the contemporary country that it is, and will be launched on several digital and social media platforms.

According to an official press release, CNN said that the partnership between Egypt’s Ministry of Tourism and CNN International Commercial (CNNIC), will witness an equal corporation between the two parties. As both of them will be working closely; in order to excite the key audiences of Egypt around the world.

Such a partnership comes under Egypt’s plan to enhance the growth of tourism, in addition to showcasing the beauty of our country on international media outlets, that reach global audience.

It is also part of the objectives of Egyptian Minister of Tourism Rania Al-Mashat, and her vision to develop tourism in Egypt, and promote for the country’s hidden gems.

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Today we launch the Ministry of Tourism’s partnership with @CNN for a global multi-platform tourism campaign showcasing the beauty of #Egypt, its culture and people to a highly relevant and engaged audience using Turner’s Launchpad technology. The diversification of marketing and media platforms, a key pillar of the Egypt—Tourism Reform Program, contributes to the changing narrative of the sector, bringing our legacy into the future in this era of globalization. http://cnnpressroom.blogs.cnn.com/2019/05/07/egypt-looks-to-the-future-through-highly-innovative-tourism-campaign-with-cnn-combining-storytelling-and-data/ أطلقت وزارة السياحة المصرية شراكة موسعة مع شبكة CNN العالمية لتنفيذ حملة سياحية دولية تهدف إلى تقديم مصر بصورة معاصرة وأكثر حداثة من خلال مزيج مبتكر يجمع بين المنصات التليفزيونية، والوسائط الرقمية، ومواقع التواصل الاجتماعي، باستخدام تقنية Turner Launchpad ، نقدم فيها المناطق السياحية المختلفة والجذابة في مصر، مع إلقاء الضوء على الثقافة المصرية وحياة الناس بها . ان تنويع منصات الترويج و تحديث آليات التسويق لجمهورية مصر العربية احد اهم المحاور التي يعتمد عليها برنامج الإصلاح الهيكلي لتطوير قطاع السياحة، وذلك لتقديم صورة غير نمطية للمقاصد السياحية، ولنقدم تاريخنا وحضاراتنا التي نتميز بها بأساليب وتقنيات ترويجية معاصرة وحديثة . https://arabic.cnn.com/travel/article/2019/05/08/egypt-tourism-cnn

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It is indeed a perfect timing, seeing that Egypt is already preparing for the hosting of Africa Cup of Nations this summer, and the opening of the Grand Egyptian Museum (GEM) in the first quarter of 2020.

”The diversification of marketing and media platforms, a key pillar of the Egypt-Tourism Reform Programme, contributes to the changing narrative of the sector. The combined appeal of the beauty of Egypt and warmth of our people is the foundation of the significant growth in our country’s tourism,” El-Mashat said.

Vice president of CNN International Commercial, Cathy Ibal said: “This new partnership takes our nation branding work with Egypt’s Ministry of Tourism to a new level by leveraging the cumulative impact of all CNN platforms, content and technology to ensure that the beauty of Egypt and its people resonates deeply with the right audiences.”

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Archaeologist Zahi Hawass to Reveal the Causes of King Tut’s Death

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Egyptian archaeologist Zahi Hawass announced that more information will be revealed soon regarding the death of the golden king Tutankhamun using DNA tests.

Currently, the exhibition of King Tut at the Grande Halle La Villette in Paris broke records for being the most visited expo. In an interview with Italia 1 channel, Hawass revealed several facts about King Tut’s family.

He announced that his father is King Akhenaten and that his mother’s mummy is located at tomb number 35 where Tutankhamun’s grandmother, Tiye was buried.

Hawass then revealed that King Tut suffered from malaria and that his blood flow couldn’t reach his feet. But can this be a cause of his death? We still have to wait for the reveal in 2020!

Finally regarding the event we look forward to, Hawass added that the scrip for Opera Tutankhamun has been prepared and is ready to be presented in line with the grand opening of the Great Egyptian Museum next year.

Tutankhamun was born in the 18th Dynasty and is the 12th pharaoh of that period.

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Mohammed Ali Palace to Be Reopened in June 2020

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Yesterday, Mustafa Waziri, Secretary General of the Supreme Council of Antiquities toured Prince Mohamed Ali Pasha Palace in Shubra ahead of its scheduled reopening in June 2020. 

Waziri’s visit was to follow up on the restoration process taking place which according to him has so far reached a total cost of EGP 194 million, he also pointed out the many significant events that the palace had witnessed before and is soon to relive.

During the inspection tour, Waziri highlighted the masterpiece that is the museum as it dates back to 200 years ago and is a merger between Western and Islamic styles of art.

Mohamed Ali Palace is a true archaeological gem that combines the European look but with the spirit of Islamic architecture planning, the palace also houses a unique collection of paintings showing Mohamed Ali and various family members.

The palace is currently undergoing several restoration projects including constructive and architectural restoration, interior restoration and harmonization of the entire landscape. These projects began five years ago and fortunately are almost over without any losses after having faced several issues.

 

 

 

 

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Zahi Hawass Inaugurates Museum of Archaeological Models of King Tut in Brazil

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Egyptian archaeologist Zahi Hawass has inaugurated the Museum of Archaeological Models of King Tutankhamun that was held earlier in Curitiba, Brazil.

Hawass has supervised the establishment of the museum alongside the Italian photographer Sandroi Vanini.

The inauguration took place in the presence of the Mayor of the city and Egyptian Commercial Advisor Mohammed al-Khatib, several political and cultural figures and thousands of citizens.

The museum showcases archaeological models that reflect and highlight the story of the great pharaoh Tutankhamun, these models were purchased from workshops of the Ministry of Antiquities.

The museum showcased models of military wheels, cabins, king’s throne and many photographs and films were also put in display in order to show the rich history behind every piece.

According to Hawass, the museum is expected to boost the Brazilian tourism in Egypt, and that is by promoting for the safety of Egypt, its heritage and rich history.

In light of the inauguration, Hawass held an intentional press conference which saw a large number of journalists, in the conference, Hawass spoke about the soon to open Grand Egyptian Museum and also the Tutankhamun Opera.

 

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