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Daring, Dashing, Different Norine Farah 



Meet Egyptian furious fashion designer Norine Farah. Behind the delicate figure and childish smile, hides a daring mind that has come to change. This simple, easy going Alexandrian girl is determined to change the fashion scene in Egypt and she got the brains for it. She is a strong woman calling all strong daring women to join her different lady-like fashion world. Yet such a unique character does usual thing like we all do; she drinks Nescafe while working, hangs around Sequoia and more details she revealed to what’s up Cairo in this spontaneous interview.

Work Vs Personal life

For such an ambitious person like Norine, work becomes her top priority. We asked her how her work affected her personal life. She said wisely: “work has affected my life big time in both positive and negative ways. The positive thing about my work is that I get to meet new people all the time, new relations, and I make new friends. The negative part is that many times, I reach home, turn off my mobile phone on put it on silent mode. Because of work sometimes I feel like I don’t have the power or time to see friends and hang out with them like I used to before. But In general, defiantly work has changed me to the better. My character has changed, and I have more experience dealing with people and the world.

Social Media

Norine is young, very active, trendy, successful lady, so it was very important to ask her about her social media interaction. It was really shocking that Norine Farah is not really into social media! But , she got her own point of view which we totally respect. As for Norine she thinks that :” social media take over people’s lives. They start to care more about which photo to post, and how they will look like in the photo, and I feel I’m way more of a fresh person, I’m not filtered.” However Norine is not totally disconnected, she uses Facebook to keep in touch with friends abroad, and Instagram for her work.

Fashion mistakes we need to stop making Now!

We asked Norine about most common fashion mistakes girls should stop making, and she answered immediately:

1. Neon, Neon, and Neon stop wearing Neon, because its neon!!!

2. Leggings, if the shape of your body doesn’t encourage wearing leggings, them don’t. II you wear leggings try to match it with a long top.

3. Too much glitter is not really trendy. It’s trendy with a cool cut or design, but if it looks more of seventies look, then it’s a “No” for me.

Golden Advice

Norine said that her daily challenge is that all her clients come with the same request:” I want to be the prettiest one in the wedding party”. So, Norine has to design a piece that fits the shape of body and also please her client. Why? Because Norine believes if any woman is happy with how she looks in a dress, she will walk with confidence, and then she will feel that she is the prettiest of all. So, Norine’s Farah golden advice is “Confidence”. If you are confident, you will feel beautiful from inside and it will show on the outside.

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The Best Dressed List From Cannes Film Festival 2019




The lavish week of red carpet premieres has begun, as Cannes Film Festival kicked off in France with Hollywood’s biggest names and promising stars rocking the red carpet, at the French Riviera. 

The picks of the best dressed were surely hard, as celebrities dressed to the nines for the daily premieres of films. But with a variety of astounding gowns, and sharp tuxedos, here are our picks for the most glamorous looks from opening night.

1- Selena Gomez

Dressed in Louis Vuitton and Bulgari jewels at the premiere of The Dead Don’t Die. The white certainly suits her!

2- Elle Fanning

Wearing a caped peach Gucci gown with a floral-accented bodice.

3- Julianne Moore

Wearing a stunning Dior gown, and pairing it with an eye-catching earrings from Chopard.

4- Nadine Labaki

The Lebanese actress and director stunned in a Black Dior Haute Couture.

5- Tilda Swinton

Quite the unusual gown from Haider Ackermann. 

6- Romee Strijid

An absolutely breathtaking gown from Etro, worn by the beautiful Romee Strijd.

7- Alessandra Ambrosio

Wearing a Ralph & Russo gown from the spring/summer 2019 collection, Boucheron jewels and Rene Caovilla shoes.

8- Elle Fanning

The Cannes jury member wore a simple ruffled Ryan Lo dress and square-toe pumps.

9- Eva Longoria

Wearing an Alberta Ferretti Limited Edition satin off-shoulder gown.

10- Araya A. Hargate

Wearing a gown from Ralph & Russo autumn/winter 2017, and Chopard jewels. Can’t really decide on how I feel about this dress, but one thing for sure is that Hargate certainly pulled it off!
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Gigi Hadid Stars in Burberry’s Latest TB Monogram Campaign




The British fashion house Burberry released their latest campaign ‘TB Monogram‘ starring Gigi Hadid, which is a first for the model, after making her Burberry runway debut earlier this year at Tisci’s Fall 2019 show.

The Palestinian-Dutch model Gigi Hadid presented the different faces of Burberry, including the boy, the gentleman, the girl and the lady. Thus portraying how the brand appeals to the different ages, and various segments.

‘The idea behind the shoot was to create imagery that allowed Gigi to play out the four characters in a very simple, stripped-back and honest studio environment,” explains photographer Nick Knight, who shot the campaign.

“I have always loved and respected Riccardo’s work, and I feel so honored and grateful that he trusted me with this project,” said Hadid in an official statement. “My first Burberry show was my first time working with Riccardo, and the timing just felt perfect. It gave us our first opportunity to really get to know each other.”



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The Eye Catching Beauty Looks of the Met Gala




This year’s thematic pink carpet matching with the “Camp: Notes on Fashion” dress code meant an extra glam, and not just for the outfits and gowns that surely caught our attention but also the makeup of many.

We have already taken a deep look on the best and most daring looks during this year’s Met Gala, now if we look even closer, we can also spot the head-turning beauty looks of the evening.

1- Emily Ratajkowski

Her angelic make up complimented her stunning angelic headpiece, her whole outfit and look surely sparked on the pink carpet.

2- JLO

Her smoky lilac lids went perfectly with her breathtaking lilac diamond jewel.

3- Lady Gaga

The queen of all things that are unusual and unique, Lady Gaga look included molten gold lashes, a glossy bubble-gum pout and doll sized platinum bows.

4- Ciara

Apparently Ciara took ‘bigger is better’ quite literally, as she appeared in a huge disco hair style.

5-Liza Koshy

Switching from a high ponytail to a lower one, Liza rocked this look!

6- Ezra Miller

An extra point goes to Ezra Miller, who showed up to the Gala with five more eyes and six more brows!
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