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Daring, Dashing, Different Norine Farah 

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Meet Egyptian furious fashion designer Norine Farah. Behind the delicate figure and childish smile, hides a daring mind that has come to change. This simple, easy going Alexandrian girl is determined to change the fashion scene in Egypt and she got the brains for it. She is a strong woman calling all strong daring women to join her different lady-like fashion world. Yet such a unique character does usual thing like we all do; she drinks Nescafe while working, hangs around Sequoia and more details she revealed to what’s up Cairo in this spontaneous interview.

Work Vs Personal life

For such an ambitious person like Norine, work becomes her top priority. We asked her how her work affected her personal life. She said wisely: “work has affected my life big time in both positive and negative ways. The positive thing about my work is that I get to meet new people all the time, new relations, and I make new friends. The negative part is that many times, I reach home, turn off my mobile phone on put it on silent mode. Because of work sometimes I feel like I don’t have the power or time to see friends and hang out with them like I used to before. But In general, defiantly work has changed me to the better. My character has changed, and I have more experience dealing with people and the world.

Social Media

Norine is young, very active, trendy, successful lady, so it was very important to ask her about her social media interaction. It was really shocking that Norine Farah is not really into social media! But , she got her own point of view which we totally respect. As for Norine she thinks that :” social media take over people’s lives. They start to care more about which photo to post, and how they will look like in the photo, and I feel I’m way more of a fresh person, I’m not filtered.” However Norine is not totally disconnected, she uses Facebook to keep in touch with friends abroad, and Instagram for her work.

Fashion mistakes we need to stop making Now!

We asked Norine about most common fashion mistakes girls should stop making, and she answered immediately:

1. Neon, Neon, and Neon stop wearing Neon, because its neon!!!

2. Leggings, if the shape of your body doesn’t encourage wearing leggings, them don’t. II you wear leggings try to match it with a long top.

3. Too much glitter is not really trendy. It’s trendy with a cool cut or design, but if it looks more of seventies look, then it’s a “No” for me.

Golden Advice

Norine said that her daily challenge is that all her clients come with the same request:” I want to be the prettiest one in the wedding party”. So, Norine has to design a piece that fits the shape of body and also please her client. Why? Because Norine believes if any woman is happy with how she looks in a dress, she will walk with confidence, and then she will feel that she is the prettiest of all. So, Norine’s Farah golden advice is “Confidence”. If you are confident, you will feel beautiful from inside and it will show on the outside.

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Fashion

Dina El Sherbiny Under Fire For Wearing a Revealing Dress in Riyadh

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Dina El Sherbiny has caused a storm of controversy in Saudi Arabia after showing up to the Joy Awards, that was held last night in Riyadh, wearing a revealing single-arm dress.

The young actress was accompanying her partner Amr Diab to the awards ceremony for support, and the couple certainly turned heads but it was El-Sherbiny’s look that angered many.

The actress appeared in a short black dress, single-armed and exposed, people of Saudi Arabia quickly took it to social media to criticize her poor choice of clothing and accused her of lack of decency.

It’s true that women in Saudi Arabia are obliged to wear abayas, and even though celebrities don’t really have to conform with this rule, many prefer to cover up as a sign of respect to their rules.

The attacks are continuing with some complaining that rules are only applied on Saudi women, others are accusing her of disrespecting their traditions and rules.

Others demanded from chairperson of the GEA Turki Al-Sheikh, to have the same rules applied on Dina and to prevent her from entering the Kingdom again…

We’ll see how this goes, and hope that citizens calm down soon.

 

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The Iconic ‘Okhtein’ Teamed Up With Olivia Palermo

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Influencer and entrepreneur Olivia Palermo has chosen the Egyptian label ‘Okhtein‘ as one of only 25 international designers available on her e-commerce site that showcases her favorite labels.

Palermo collaborated with the Egyptian duo, Monaz and Aya Abdel Raouf to create a selection of their distinctive handbags from their autumn/winter 2019 collection for the platform.

The online platform highlights Palermo’s most-loved accessories labels and Okhtein is the only Middle Eastern brand to make the list, along high-profile brands such as Santoni, Elena Ghisellini and Benedetta Bruzziches.

Fashionistas can now have access to shop the iconic pieces of Okhtein through the site.

 

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The Five Egyptian Women Who Made it To Forbes’ List of ‘Women Behind Middle Eastern Brands’

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Forbes Middle East has listed the most influential and powerful female figures in its 2019 edition of ‘Women Behind Middle Eastern Brands’, the list of women who were able to leave their marks by launching their own brands and it includes five Egyptian super women that we all know and come to love very dearly for their creativity and uniqueness in designs.

Starting with of course the iconic jewelry designer Azza Fahmy, alongside her daughters Amina and Fatma Ghali, they have been ranked the fifth spot and are the highest ranked Egyptians on the prestigious list.

In the 22nd spot, again comes as no surprise at all, are the sister Aya Abdel Raoufand and Mounaz Abdel Raouf of Okhtein, and in the 25th spot and third in Egypt is Farida Temraza for her fashion brand Temraza.

Marmar Halim comes in the 26th sport for her fashion brand, while Abeer Otaiba, founder of Semsem clothing brand, comes in the 43rd spot and fifth in Egypt.

 

 

Other we’re proud to see on the list and consider them as our own even if they don’t hold the Egyptian passport are Dima Rashed, founder of Dima Jewelry and Jude Benhalim, the incredible brand that we have all come to love!

 

 

 

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