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“Create Hope” Initiative to Save Lives

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Create Hope

In light of the Coronavirus that has struck us all pretty hard, many pioneers and ordinary people have been coming up with cool and creative ideas to keep us entertained. Not just that, but many people have been contributing to those who are greatly in need of help in desperate rough times like now.

Many Egyptian initiatives as well as many iconic people have donated millions in hopes of keeping people safe from the COVID-19 pandemic because unfortunately there are those who are incapable of keeping themselves or their family safe from what is going on. Besides, we need all the help we can get!

Which is why, we found it quite interesting that Egyptian well known singer, Malak el Husseiny, is collaborating with stylist Yasmine Kenawi to team up with “Radical Contemporary” to commence launching a completely new initiative that will help allow the whole creative industry to help the less fortunate in Egypt during the war against this dangerous pandemic.

What’s new and different about this initiative is that rather than sending these donations towards medical institutions just like any other, they have decided to support the underprivileged families who are suffering as well as help them to avoid the contagion as best and safely as possible.

This new initiative is titled “Create Hope”. With the help of “Misr el Kheir” ,the whole team is working on creating a realistic timeline as well as set up a donation page where all can contribute to. Their goal is to reach 25,000 Egyptian pounds as well as to provide at least 30 families with the hygienic products and food that will help them live better. This is crucially needed, especially since the Holy Month of Ramadan is to commence tomorrow.

So far, the group managed to gather have the donation amount over the time span of only two days, what a success! They may increase the number of donations needed if they keep progressing in this manner.

“We saw that people were hoarding products and that makes it more difficult for a lot of people to access supplies they need,” said the founder of Radical, Nour Hassan.

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Al-Futtaim’s Cairo Festival City Hosted Misr El-Kheir’s

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38 Fully-Loaded Trucks Food Convoys to 12 Underprivileged Governorates

Cairo Festival City (CFC) – one of Al-Futtaim Group Real Estates’ well-renowned landmarks in New Cairo – has proudly hosted the 2nd batch of Misr El-Kheir Foundation’s food convoys. The initiative is held under the patronage of the Ministry of Social Solidarity and in collaboration with the Ministry of Youth & Sports to launch 38 fully-loaded trucks carrying around 490 tons of food supplies to 12 underprovided governorates.

“Al-Futtaim Group Real Estate, hand in hand with the Ministries of Social Solidarity and Youth & Sports along with Misr El-Kheir Foundation, took pride in successfully launching the 2nd batch of food convoys from Cairo Festival City premises as part of Iftar Saem Campaign 2021. Assembling together the arms of Sustainable Development Golden Triangle, our joint philanthropic endeavor aimed at providing underprivileged villages and vicinities across Egypt with much-needed nutritional supplies.” said Managing Director of Al-Futtaim Group Real Estate, Eng. Ashraf Ezz El Din.

Ezz El Din added: “Building upon our long-witnessed CSR initiatives, Al-Futtaim Group Real Estate played a pivotal role in such humanitarian event by diligently equipping a slot at Cairo Festival City to properly & safely serve packaging practices; giving due concern to social distancing.”

About CFC:
Cairo Festival City is a pioneer of integrated mixed-use community developments that range from residential to commercial and entertainment apparent by how Cairo Festival City Mall is bordered by residential projects, managerial and administrative centers, and an international school. Cairo Festival City is experiencing a boom in construction rate (in cooperation with the largest contractors in Egypt) and is soon expected to be the pinnacle of integrated mixed-use community living by presenting the benefits of both luxury and practicality. Cairo Festival City is strategically located in the heart of New Cairo over 3 million sqm of land and is in close proximity to Maadi, Mokkatam, Heliopolis, and Nasr City. It is also a short, 15-minute drive away from the Cairo International Airport.

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Investments exceeding EGP 4 billion along 4 years:

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Investments exceeding EGP 4 billion along 4 years:
Living Yards Developments Egypt Partners with EFS Misr
to manage its facilities in the New Administrative Capital

– Marzouk: “Living Yards designated EFS Misr to manage and maintain 1,230 residential & administrative units within its projects; the total investment of such projects exceeds EGP 4 billion.”
– Mansour: “We are proud to have been chosen by Living Yards, and we promise to deliver world-class services; capitalizing on our 90+ projects experience in Egypt & the Middle East.”

Living Yards Developments Egypt has recently celebrated the signing of a memorandum of understanding with EFS Misr Facilities Service, at Living Yards’ headquarters in New Cairo, and in the presence of both corporate teams. This up-and-coming partnership culminates Living Yards’ latest remarkable successes in its New Capital real estate projects; being the first real estate developer to invest in this great national venture.

In this regard, Mr. Ayman Marzouk, Chairman and CEO of Living Yards gave a statement: “Out of keenness to provide our customers with top-class comfort, luxury & safety, and next to our deep-seated belief in specialization, Living Yards has assigned a facility service company to manage about 1,230 residential & administrative units in three of our major projects so far. The total investments in living yards projects exceeded EGP 4 billion. We have selected EFS Misr in particular on grounds of their reputable expertise in various projects over nearly two decades.”

On behalf of EFS Misr, Mr. Rami Mansour, Chairman & CEO made a comment: “We are proud collaborate with Living Yards, and cherish their confidence in our capabilities. We are also grateful for the opportunity to partake in such a mega urban development national project. We promise to deliver world-class services; capitalizing on our 90+ projects experience in Egypt & the Middle East. Our portfolio comprises of managing facilities in Master Communities, Healthcare, Oil and Gas, Banking, Industrial, Public Sector, Integrated workplaces, Education, Retail and Mixed -use properties. We look forward to further Collaboration with Living Yards in the future.”

About Living Yards Development:
Living Yards Developments is owned by two mega economic establishments; AM Group and Egyptian Swiss Group. With more than 30 years of expertise in the fields of manufacturing & trading, 3000 employees and annual turnover of more than 4 billion EGP, the two groups guarantee a very strong financial and technical support to the company. Living Yards Developments is entering the market with a new inspiring vision. Introducing a unique concept to the real estate market. ‘Practical Luxury’ is the mix of value for money with lavishness and diversity with luxury. A new trend setter in the market where compromises don’t exist. Living Yards is a grand addition to the world of real estate that subscribes to the mantra of thinking the unthinkable, with the sole purpose of satisfying the unmet needs of our customers, through applying a novel methodology in delivering all of its projects.
For further info, please visit: https://www.livingyardsegypt.com/

About EFS Misr:
Back in 2015, EFS Group in Dubai made a strategic decision to enter the Facility management local market in Egypt with the creation of an independent subsidiary, named EFS Misr. EFS Misr endeavors to deliver quality facility management and value-added in managing facilities in Master Communities, Healthcare, Oil and Gas, Banking, Industrial, Public Sector, Integrated workplaces, Education, Retail and Mixed -use properties.

For further info, please visit: http://www.efsmi.com/

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Egypt Jumps Ten Places in ‘Global Knowledge Index’ in Only One Year

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Egypt has jumped 10 places in just a year in the 2020 Global Knowledge Index (GKI), according to three infographics released by the Egyptian Cabinet’s Information and Decision Support Center.

The index, which gets issued every year by the United Nations Development Programme and the Mohammed bin Rashid Al Maktoum Knowledge Foundation, shows that Egypt has moved from the 82nd place to the 72nd in only one year.

The rankings are based on a survey done on the knowledge performance of 138 countries in 7 areas and 199 indicators. Egypt has shown great advancement in all areas, it moves 23 ranks up in the area of Technical and Vocational Education and Training and 11 ranks up in Pre-University Education.

The index also highlighted Egypt’s points of strength in education sector, which included higher enrollment in universities and a significant decline in out-of-school children. There’s also an increase in the number of students enrolling in vocational and technical schools.

Switzerland, the United States, and Finland came on top of the 2020 index.

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