In light of the Coronavirus that has struck us all pretty hard, many pioneers and ordinary people have been coming up with cool and creative ideas to keep us entertained. Not just that, but many people have been contributing to those who are greatly in need of help in desperate rough times like now.
Many Egyptian initiatives as well as many iconic people have donated millions in hopes of keeping people safe from the COVID-19 pandemic because unfortunately there are those who are incapable of keeping themselves or their family safe from what is going on. Besides, we need all the help we can get!
Which is why, we found it quite interesting that Egyptian well known singer, Malak el Husseiny, is collaborating with stylist Yasmine Kenawi to team up with “Radical Contemporary” to commence launching a completely new initiative that will help allow the whole creative industry to help the less fortunate in Egypt during the war against this dangerous pandemic.
What’s new and different about this initiative is that rather than sending these donations towards medical institutions just like any other, they have decided to support the underprivileged families who are suffering as well as help them to avoid the contagion as best and safely as possible.
This new initiative is titled “Create Hope”. With the help of “Misr el Kheir” ,the whole team is working on creating a realistic timeline as well as set up a donation page where all can contribute to. Their goal is to reach 25,000 Egyptian pounds as well as to provide at least 30 families with the hygienic products and food that will help them live better. This is crucially needed, especially since the Holy Month of Ramadan is to commence tomorrow.
So far, the group managed to gather have the donation amount over the time span of only two days, what a success! They may increase the number of donations needed if they keep progressing in this manner.
“We saw that people were hoarding products and that makes it more difficult for a lot of people to access supplies they need,” said the founder of Radical, Nour Hassan.