Advertisements Spreading Awareness in Light of the Coronavirus
In light of everything that has been going on because of the Coronavirus, people have been going nuts! People are purchasing boxes and boxes of tissues, Clorox, Alcohol, and much more things because they were terrified at first about Egypt running out of supplies.
People went rabid by wiping out supermarkets and known stores such as Metro and Seoudi. A little after that, Prime Minister Moustafa el Madbouly had give live on air to tell people to stop worrying and to have no fear, Egypt has supplies and food that could last the Egyptian population months. By then, it was kind of too late and a bit pointless because people are still getting ready for what’s yet to come, especially since there’s talk that people would have to be on lockdown.
Which is why advertising agencies took it to their liberty to make ads about their brands by adding subtle message about what’s been going on with the Coronavirus. Here are all the social media ads that have been released so far!
Birell came up with a cool ad that said “مش رجولة تاخد حاجتك و حاجة غيرك” . The following advertisement is basically trying to tell people to leave things for people as well rather than emptying aisles of food and supplies.
The advertisement portrayed one Birell can on an empty shelf to show people that everyone is emptying markets leaving nothing for other people. The campaign came up as a kind of awareness for the issue.
It is normal to find competitors trying to up their game and do better than their rivals. In this case, Life Boy did quite the opposite. Their latest campaign sacrificed the competition between Life Boy and its competitors in the market as they used their own ad to advertise for other competitors such as Dettol, Johnson, and Lux, to show ensure people that they are safe regardless of the products they are using.
Since Jumia is an online store and has no main outlet that people could go and shop from, they used a creative tactic to market for their brand. They came up with a slogan stating “وفر علي نفسك وقفة الكاشي” which aims to show people the safety people could get from shopping right from their house.
Since we are trying to limit the increase in people gathering in one place, shopping online is your best solution.
There you have it folks, advertisements creatively made in light of the Coronavirus issues! Stay at home, stay safe!
Dr Doaa the professional dermatologist making noise in the industry
Dr Doaa the professional dermatologist making noise in the industry which will create an era because of her hard work and persistence in the dermatology, filler, and Botox world.
Tell me more about yourself, why did you choose dermatology as a career?
I am Dr Doaa specialist in dermatology, cosmetology, and laser. I chose dermatology because I always saw that the dermatology industry is very interesting. The reason for that is because skin is
always visible, and it covers all our body. Therefore, taking care of your hair and skin reflects on your general health and well– being. I love beautifying skin because I go by the idea that our
mirror is our skin. In addition, a person with good skin, good hair, good facial skin that gives out the idea that the person is healthy. Skin is something important because it makes people
guess your age. Therefore, my goal is to make people look younger and healthier and have a fresh look with glowing skin. Also, to make nails, face, and lips look fresh and healthy. Because when you look at a person’s skin, hair etc. You will be able to measure their age and their well–being.
What are the latest technologies in dermatology?
Latest technology in skin beautifying is not to change the persons look completely yet make them look beautiful still. Technology is now evolving to the point where you can have sessions without wasting a lot of time. People now work all the time. They want fast procedures so they can be able to go on with their daily schedules and work right away. The technique is to work in a way to get out natural results without them looking fake. Therefore, good efficacy with no down time is key.
How do you stay motivated in your work?
I stay motivated by always learning new techniques and to always try to reach out for knowledge from others and to read and attend lectures and attend congresses inside and out Egypt to accumulate the most knowledge I can. I always search how to be better and try to learn more in this field and be open to learn from young and old people and give others a chance to provide you with knowledge that you might not have.
What is your vision for the future of your clinic?
My vision is to expand and have clinics in reputable destinations. In addition, I want the patient that comes to the clinic to get what he imagined for. That is through us as a clinic
being organized in the way we offer our services. Also, through booking appointments, always living up to the patient’s expectations of what is good to them. I want the patient to feel that he or she is coming to a clinic where its goal is to perfect and beautify facial and other skin as well as perfecting health. Therefore, that makes them feel comfortable and makes them feel happy. Also, to make the patient excited to come again and again. On a work level I want to present to the patient the newest knowledge and techniques I know of. In addition, I want to provide the patient with the correct treatment for their issue. I want to surpass people’s expectations and give them a better treatment than the one that they expected.
What is your greatest success as a dermatologist?
My greatest success in dermatology is being able to start off my career by working with the biggest doctor in Egypt, Dr. Assem Farag. I started from class A in learning, and I had the luck to learn in different places that gave me the best knowledge I could have and wish for. I was able to accumulate knowledge from different places like Ain Shams University, Al Qahera University and Al Azhar University. I also worked in great clinics. I tried to always gather knowledge from different placesand people. I had the honor to also work and learn from the
Citroen Advert by Amr Diab is Backlashed Over Sexual Harassment
In an advertisement for the Citroën car, starring Amr Diab a highly established Egyptian Singer was scandalized for sexual harassment. The advertisement had featured a scene when he almost hit a woman with his car, crossing the road Infront of him. The star had had snapped a photo of the beautiful lady without her consent using the car’s knew future to take photos, and connecting to the phone. The two are seen together having a good time, after he snapped a photo of her. The creepy advert had implied, harassment, specially from a sixty-year-old singer who is admired by youth. The iconic singer, seen by individuals as a role model. Though intended to feature the cars camera, and its features in the short advert, the advertisement was backlashed and fired for sexual harassment online, by pressure the French company had filed an apology for the commercial. The video is not approved by the audience online, as a consequence the company had issued this statement “We deeply regret and understand the negative interpretation of this part of this film. With our business partner in Egypt, we took the decision to withdraw this commercial from all Citroën channels and we present our sincere apologies to all offended communities by this film,”, and no comment from Amr Diab on this video. As feminists online are outraged from the video and, oppose the idea of photographing girls on the street without their consent. In closure the advert had promoted a disgusting act of sexual harassment that should be disregarded from society.
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Plant based materials, are revolutionizing the world of fashion fabrics, from pineapple leather, rose silk, and recyclable material these materials are making a change in the world of fashion. The planet had been in danger since the environmental catastrophe of global warming, and increased levels of consumption. The sustainability of fashion, and our lifestyles can make a wider change in the way the planet can be saved. Thankfully, when the Fashion industry had been aware of the influence it has on contaminating the environment, several actions were taken, by considerable industry names. The fashion industry had a detrimental impact on the environment, through cotton harvesting, harmful chemical gases released through the manufacturing of polyester and nylon, a million of textile waste released every day. In an effort to cease the fashion industry harm to the environment, huge names such as Stella McCartney, Adidas, Nike, Hermes, are choosing an environmentally friendly biomaterial. Vegan leather has become one of the most sustainable alternatives to save the planet. These Biotech materials range from, spider silk, algae, mycelium leather, cactus leather, onion skin, coffee grounds, and even glittering sweat crystals. These biologically adapted materials, are convenient and advantageous than any other material used in history, causing less deterioration to the planet.
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