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Adidas x Parley: Making Shoes Out Of Recycled Ocean Plastic

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After four years of trials, designing and creating, Adidas confirmed that it is making a range of trainers that are made entirely from recycled ocean plastic, and it is a dream come true for environmentalists.

Adidas has worked along environmental conservationists Parley for the oceans; to help create this unique range of trainers. The plastic use are collected from the beaches before even reaching the sea, thus halting further pollution.

Adidas has increased the production of those sneakers in 2019. “With Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality, and quality of the product, because every shoe is a small contribution to the preservation of our oceans,” said Eric Liedtke, Adidas Executive Board Member.

“After one million pairs of shoes produced in 2017, five million in 2018, we plan to produce eleven million pairs of shoes containing recycled ocean plastic in 2019.”

On the other hand, Adidas is looking at its production methods, and are aiming to use only sustainable materials in manufacturing. Also, the company has cut their CO2 emissions drastically, in addition to implementing waste prevention methods company-wide.

Not only this, but they have also donated around $1.7 million to sustainable fashion platform ‘Fashion for Good‘; In order to offset the environmental impact of the plastic they do use.

Adidas made sure that the trainers are designed to be both stylish and comfortable, and to do so, they partnered with designer Stella McCartney for some of the designs.

As this partnership between Adidas and Parley continues to grow, and the line of recycled products extend to include more items, a pressure is being imposed on other companies. Seeing how they should try and keep up; by starting to look at their own environmental impact.

Recycled items now include a range of shirts, such as their LA Galaxy jerseys, that are made of recycled plastic.

We definitely hope to see other companies following their steps, or perhaps do something similar that can contribute in saving our oceans and seas, and eventually help create a safer environment.

Fashion

Park St. Fashion Edition Concludes Four Days of Extravagance

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Wrapping up four days of fashion-fueled shenanigans, Park St. Fashion Edition delivered a true extraordinary experience. Gathering the crème du la crème of the fashion industry across the region, the event’s long list of featured brands included the likes of PAOLOBONGIA, Sarah’s Bag, DJihan Jewelry, Dalida Ayash, Kojak, Dima Jewellery, Okhtien, Diam Jewellery, Exi Jewelry, Miryam Labiad’s Mimia Leblanc, Soraya and Hollywood’s favorite Kuwaiti brand – Marzook, which premiered their coveted new collection for the first time in Egypt. More importantly the packed schedule did not allow a mere moment of boredom. Between Faith Connexion’s first fashion show in Egypt to Nicolas Jebran’s unprecedented announcement – Sheikh Zayed’s Park St. was certainly the fashion industry’s center of attention.


Needless to say that the event’s guest list extended to include the region’s biggest stars and style influencers, who engaged with the crowd through a series of workshops and talks. Youssra, Dorra Zarrouk, Cyrine Abdelnour, Lojain Omran, Lara Scandar, Jihan Allama, Fozaza, Paola El Sitt, Zoya Sakr, Aline Watfa, Rasha El Khawly, Mai Galal, Khalil Zein and Andrew Leister were spotted mingling, sharing their valuable expertise and snapping pictures for the gram.


The eventful four days also witnessed an orchestrated series of events and activities. Announcing the eminent opening of his very first café and restaurant at Park St, in Egypt – Nicolas Jebran certainly created many headlines. The Haute Couture designer revealed the details of this unprecedented project through an exclusive press conference in attendance of the event’s prestigious guests.


In parallel, Faith Connexion’s very first fashion show in Egypt forced inescapable mindful engrossment as the entire crowd regarded each creation with the utmost admiration. The 30 minute show featured the French brand’s latest collection, eliminating the boarders between the city of light and Cairo.
Karim El Hayawan and Hend Ghorab’s love letter to fashion photography, A Visual Dialogue, featured 20 of Egypt’s finest photographers. The art exhibition attracted an on-going daily traffic of fashion enthusiasts who were captivated by the striking visuals. Moreover, The Arab African International Bank kept everyone giddy with excitement as they granted lucky winners the gift of shopping till dropping. Offering vouchers worth of $2500, the bank definitely knew how to lavishly celebrate fashion.


Taking place between the 5th and 8th of June, the event was powered by the Arab International African Bank and sponsored by a number of true fashion supporters, including Yessayan, Damas, Tony Jewellery and Watches, Michael Oro Jewellery, George Nassim, Chez Richard, Whity Dental by Dr. Mohamed Emad, Schön Clinics, Noun by Beit Nadia, Ezz Elarab, Samsung and Egypt Air.

About Socialista
A female-led events company, Socialista is a true industry shaker that aims to bring a new vision for fashion, art and entertainment events across the Middle East. Founded by Yasmine Sarwat and Salma Fathalla, the company is notorious for its thought-through gatherings, which bring the finest acclaimed experts as well as the most promising talents under one roof. Determined to position Egypt as a global fashion destination, the duet aims to explore the country’s style potential and leverage its understanding of luxury. Through a series of successful events, the company has already managed to cement its leading position in the market and associate itself with a niche crowd of young women, who are eager to support and celebrate fashion in every way.

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The Best Black Friday Deals & Offers That You Shouldn’t Miss Out On

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Our favorite sale time of the year has come with so many offers and discounts that can not be missed! Once again, it’s this time of the year where you get to buy everything at the best price, from clothes, makeup, accessories all the way to electronics!

This year, we bring you the best deals that you shouldn’t miss out on and our own recommendation for what items you should get your hands on quick! To all the shopaholics, this is a gentle reminder that just because it’s on sale doesn’t mean you need it!

1- Noon

Starting with the yellow Friday at Noon of course, because it has everything you can wish for! But to us, makeup and electronics deals are the best. You can get your hands on airpods or smart watches at the best prices with discounts up to 60% plus the promo codes provided by influencers.

Promo codes: LAILA50

4U77

Yalla10

2- Souq.com

The White Friday at Souq.com starts in 6 days! With up to 70% discount on fashion and 30% on home appliances. We recommend checking their fashion section for watches, as they have an insane sale on high end brands!

3- Homzmart

The black Friday at Homzart offers discounts up to 70% until the end of November! It’s a chance for all brides who are still furnishing their homes, or for someone who’s looking to renovate their house at the best price.

You can shop several brands from Homzart including Asfour Crystal, Oriental Weaves, Kandil and more, so don’t miss it out.

4- Miss L’

Catch the golden Friday at Miss L’ now for some of the simplest and nicest golden pieces! It makes the perfect gift for someone you love dearly and they now have up to 50% discount on selected items.

5- Max Fashion

Max fashion has the craziest discounts with items starting at 400 LE and less! Shop from their website for a wider variety and free shipping for order above 400 EGP. You can also return items from the store. Our personal recommendation is to shop their PJs and from the kids’ section.

You can also use this promo code for additional discount: MD702

6- H&M

Again, H&M is having massive discounts on selected pieces and you can use this promo code: EG639 for an additional discount. Their knits are a must have and the accessories will also compliment all of your looks and they come at a very reasonable price. They have up to 50% discount and free shipping too!

7- Jumia

Same as Souq.com and Noon, Jumia is having a massive sale during their black Friday with a sale reaching 70%, we recommend shopping their fashion section or electronics for the best prices.

8- American Eagle

Our favorite brand continues their sale with more offers! You can buy fleece tops and jogger, 2 of them at the price of 1400! What we recommend of course is to shop their jeans and winter wear.

 

 

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Where to Shop Massive Sale & Offers Online!

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You don’t have to wait for Black Friday to shop because there are already some insane discounts to satisfy the shopaholic in you!

Are you ready? Most importantly, is your wallet and paycheck ready for this? If yes, then check the bellow list for all the places you can shop online from at the best discounted price.

1- Dresscode

Online store Dresscode always has massive sale and they have everything! From cute dresses to Pajamas and track suits. The winter collection is already here and it comes on time where DC is celebrating their anniversary, so if you click on the category ‘DC anniversary sale,’ you will be met with the best prices for the coolest items.

2- American Eagle

 

American Eagle has this huge sale on both winter and summer collection! Our own personal picks would be their cozy sweatshirts and jackets.

You can shop both for women and men, both collections are a must have!

3- Bath & Body Works

If you’re all about skin care routine and body care in general, then don’t miss Bath & Body Works’ massive discounts and offers!

They have a buy 2, get 1 free, a buy one get one free on hand soaps and more!

Our top picks are ‘Into the Night’ and ‘Mad About You.’

4- Youthful

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Stylish winter with cool colors 😎

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Enjoy the flash sale from Youthful and end of summer sale! The brand is proudly made in Egypt and they offer a variety of hip and comfy jackets. If you’re a colorful person, then you sure will love their collection.

5- H&M

We can’t talk about a massive sale without mentioning H&M, who always make irresistible offers!

They now have a 20% off on knits for sweater weather. They also have an up to 70% discount, and a buy one get one free on accessories.

6- Faces

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امنحي بشرتك وحاجبيك دعم خلال موسم الأعياد مع طقم " يور ب. رايت تو بارتي". هذا الطقم من #بنفت يتضمن منتجات بالحجم الكامل سوف تعطيك إطلالة مشرقة! لا تفوتي هذه المجموعة من… 💗 كريم الوجه توتل مويستر بالحجم الكامل 💖 برايمر الحواجب براوفو بالحجم الكامل 💝 كريم العيون إتس بوتينت بالحجم الكامل 💕 برايمر البورفيشينال هايدرايت بالحجم الصغير Give your skin & brows a boost this party season with the “Your B.right to Party” holiday tin. This Benefit Cosmetics' set includes full-size products that will have you shining bright! Don’t miss out on… 💗 Full-size Total Moisture Facial Cream 💖 Full-size Browvo Conditioning Primer 💝 Full-size It’s Potent! Eye Cream 💕 Mini The POREfessional Hydrate Primer @BenefitMiddleEast #FacesBeautyMiddleEast #Faces #LiveYourBeauty #وجوه #benefit

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Faces has a massive sale on fragrances, makeup and skincare products, starting from 20% plus promo codes!

Enjoy the sale online from the comfort of your home, but don’t go overboard because Black Friday starts soon!

 

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