Connect with us

Fashion

Adidas x Parley: Making Shoes Out Of Recycled Ocean Plastic

Published

on

After four years of trials, designing and creating, Adidas confirmed that it is making a range of trainers that are made entirely from recycled ocean plastic, and it is a dream come true for environmentalists.

Adidas has worked along environmental conservationists Parley for the oceans; to help create this unique range of trainers. The plastic use are collected from the beaches before even reaching the sea, thus halting further pollution.

Adidas has increased the production of those sneakers in 2019. “With Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality, and quality of the product, because every shoe is a small contribution to the preservation of our oceans,” said Eric Liedtke, Adidas Executive Board Member.

“After one million pairs of shoes produced in 2017, five million in 2018, we plan to produce eleven million pairs of shoes containing recycled ocean plastic in 2019.”

On the other hand, Adidas is looking at its production methods, and are aiming to use only sustainable materials in manufacturing. Also, the company has cut their CO2 emissions drastically, in addition to implementing waste prevention methods company-wide.

Not only this, but they have also donated around $1.7 million to sustainable fashion platform ‘Fashion for Good‘; In order to offset the environmental impact of the plastic they do use.

Adidas made sure that the trainers are designed to be both stylish and comfortable, and to do so, they partnered with designer Stella McCartney for some of the designs.

As this partnership between Adidas and Parley continues to grow, and the line of recycled products extend to include more items, a pressure is being imposed on other companies. Seeing how they should try and keep up; by starting to look at their own environmental impact.

Recycled items now include a range of shirts, such as their LA Galaxy jerseys, that are made of recycled plastic.

We definitely hope to see other companies following their steps, or perhaps do something similar that can contribute in saving our oceans and seas, and eventually help create a safer environment.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

Dina El Sherbiny Under Fire For Wearing a Revealing Dress in Riyadh

Published

on

By

Dina El Sherbiny has caused a storm of controversy in Saudi Arabia after showing up to the Joy Awards, that was held last night in Riyadh, wearing a revealing single-arm dress.

The young actress was accompanying her partner Amr Diab to the awards ceremony for support, and the couple certainly turned heads but it was El-Sherbiny’s look that angered many.

The actress appeared in a short black dress, single-armed and exposed, people of Saudi Arabia quickly took it to social media to criticize her poor choice of clothing and accused her of lack of decency.

It’s true that women in Saudi Arabia are obliged to wear abayas, and even though celebrities don’t really have to conform with this rule, many prefer to cover up as a sign of respect to their rules.

The attacks are continuing with some complaining that rules are only applied on Saudi women, others are accusing her of disrespecting their traditions and rules.

Others demanded from chairperson of the GEA Turki Al-Sheikh, to have the same rules applied on Dina and to prevent her from entering the Kingdom again…

We’ll see how this goes, and hope that citizens calm down soon.

 

Continue Reading

Fashion

The Iconic ‘Okhtein’ Teamed Up With Olivia Palermo

Published

on

By

Influencer and entrepreneur Olivia Palermo has chosen the Egyptian label ‘Okhtein‘ as one of only 25 international designers available on her e-commerce site that showcases her favorite labels.

Palermo collaborated with the Egyptian duo, Monaz and Aya Abdel Raouf to create a selection of their distinctive handbags from their autumn/winter 2019 collection for the platform.

The online platform highlights Palermo’s most-loved accessories labels and Okhtein is the only Middle Eastern brand to make the list, along high-profile brands such as Santoni, Elena Ghisellini and Benedetta Bruzziches.

Fashionistas can now have access to shop the iconic pieces of Okhtein through the site.

 

Continue Reading

Fashion

The Five Egyptian Women Who Made it To Forbes’ List of ‘Women Behind Middle Eastern Brands’

Published

on

By

Forbes Middle East has listed the most influential and powerful female figures in its 2019 edition of ‘Women Behind Middle Eastern Brands’, the list of women who were able to leave their marks by launching their own brands and it includes five Egyptian super women that we all know and come to love very dearly for their creativity and uniqueness in designs.

Starting with of course the iconic jewelry designer Azza Fahmy, alongside her daughters Amina and Fatma Ghali, they have been ranked the fifth spot and are the highest ranked Egyptians on the prestigious list.

In the 22nd spot, again comes as no surprise at all, are the sister Aya Abdel Raoufand and Mounaz Abdel Raouf of Okhtein, and in the 25th spot and third in Egypt is Farida Temraza for her fashion brand Temraza.

Marmar Halim comes in the 26th sport for her fashion brand, while Abeer Otaiba, founder of Semsem clothing brand, comes in the 43rd spot and fifth in Egypt.

 

 

Other we’re proud to see on the list and consider them as our own even if they don’t hold the Egyptian passport are Dima Rashed, founder of Dima Jewelry and Jude Benhalim, the incredible brand that we have all come to love!

 

 

 

Continue Reading
Event calender
Cinema calender

Cinema calender

Facebook

Fashion

Categories

Top Posts

Trending

X