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10 Beauty Trends That Are All the Rage on Instagram this Year

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Beauty Trends 2018

In 2017, we’ve witnessed all kinds of crazy and over the top beauty trends rise to fame, like: feather eyebrows, metallic lips and pink eyes shadow. Now that we’ve made it to 2018, new trends have already been invented and we can’t wait to share them with you cause some of those sound like pure brilliance and others like total BS:

1. Spider Lashes
 
Spider lashes are basically lashes that are clumped up together, sorta like spider legs; hence the name. Instagram beauty gurus are combining spider lashes with fresh, natural looking face makeup. And although I’m not a huge fan of twiggy lashes but I respect the trend, only because it’s simple and not incredibly psychotic. Origin of the trend: Dior’s spring 2018 show.

2. Corset Braids

We all know that corsets were made for holding together those extra pounds of weight away from the crowd by squeezing in your tummy, mainly. But now that corset braids have made their debut, the word ‘corset’ is being thrown around and used so loosely. Personally, I am not the biggest fan of this trend because I think that it’s a waste of time and fabric but, nonetheless, I’ve seen some really pretty corset braids. So, if you’re into that kinda thing, you should deff go for it!

3. Golden Glow

Now, this one’s all on Rihanna. Ever since she created her Fenty highlighter in the shade of ‘Trophy Wife’, people have been going nuts for it. Everybody’s forgotten about subtle highlighting with champagne and white shades, and now the entire planet’s into Rihanna’s flashy gold highlighter. I mean, I would go for this only for the hell of it, once. But this is definitely, positively, unquestionably not an everyday makeup look, ya’ll. You know what I’m saying?

4. Slime Highlighter

Now, this is a trend that I can get on board with, maaan. This is woke AF! I love slime and I sure as hell love to highlight the hell out of my face and now Givenchy has graced us with its SLIME HIGHLIGHTER. First off, the highlighter’s 72% water, which is pretty cool. Second, I can’t handle how dope it looks, to be honest. Third, on their website, Givenchy states that the product is “Packed with pink-hued micro pearls” so, I’m pretty sold. Fourth, I have seen a good amount of online video reviews on this one and my $45 are ready #NoTheyAint

5. Freckle Tattoos


People are getting freckle tattoos on their faces and I think it’s INSANE. What the hell is going on, world? How is this the latest microblading trend? I honestly don’t get this and I 100% don’t believe its worth neither the money nor the fuss. The tattoos are semi permanent and they last for 3 years. Damn it, I’m angry!

6. LED Lashes


Shut up and take my money, dude! Imagine having those on at a rave, I would totally try these because they look so fun! According to Cool Wearables, “f.lashes (that’s what they’re called) consist of a motion sensor and individually controlled LEDs connected with almost invisible wires. You get different effects and color options to choose from. These lashes are weatherproof, don’t get warm, and last over 4 hours on battery.”. I like you,  f.lashes <3

7. Glitter Masks

Aight so, first off, NO! Second, HELL to the NO. No, ma’am. I knew it was a matter of time until glitter spread to our toothpastes and face masks, I KNEW IT! But, this just looks unhealthy and disgusting. Glitter isn’t even approved by the FDA to be added to beauty products. And by the way, it costs $59 to get all those glittery stars stuck on your face for a few minutes before washing them off.

8. Glass Lips


Nope, it’s not 2006, clear lip gloss is IN AGAIN, baby! Everyone’s digging the dewy, water-shine makeup look now. It started with highlighting your face and now it has made it to the lips! Rihanna herself gave her blessings to the look when she had her makeup artists apply various layers of clear lipgloss to her models’ lips at her Spring 2018 show for Fenty x Puma

9. Inner Circle Highlight

Apparently, celebrities are now ditching traditional highlighter colors for highlighting the corners of the eyes and trading them in for more vibrant colors like pink, blue, orange and even violet, like Shay Mitchell in the photo above. I have to admit, it looks pretty cool, I might even have a go at it.

10. Ultraviolet


Pantone has announced that Ultra Violet is the official color of the year 2018 and we all have to bow down cause Pantone is everything. I am totally into this, I approve! I already bought my metallic ultraviolet lip shine and nail polish and I diiiig. “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.” that’s what it says on Pantone’s website and I was very easily bought.

 

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Fashion

Lefties Opens First Store In Egypt

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Affordable fashion brand Lefties launches in Cairo
Inditex Group’s affordable fashion brand for all ages, Lefties makes its debut in Egypt with their first store in Mall of Arabia on the 13th of July followed by Citystars on the 16th of July. The space spans over 1,400 square meters (at Mall of Arabia) and (1,200 square meters (at Citystars) and showcases their signature range of Men’s, Women’s, Kids and enfant wear, as well as Denim and Sportswear lines.

The new retail space adopts a very open concept, where Lefties enhances the inner space and the visual displays within. A clean, refined design seeking elegance, warmth, and a timeless lasting store concept.

Its large façade is entirely open to merge the store with the mall, welcoming all the people in the place to visit Lefties as they walk thru the mall.

Middle East is a priority market for the brand and Egypt will be the 9th opening for Lefties after Spain, Portugal, Mexico, Qatar, Morocco, Saudi Arabia, Tunisia and UAE.
About Lefties:
Lefties is one of the main affordable fashion companies in Spain. It currently operates in 9 markets – Spain, Portugal, Mexico, Qatar, Saudi Arabia, Morocco, Tunisia, UAE and Egypt – with a network of more than 157 stores. It is part of Inditex Group, one of the largest distribution groups in the world. Lefties is aimed at all types of people and all ages. The company has items for women, men, girls, boys and babies, which all have their own footwear and accessory lines. Lefties also offers Denim and Sportswear collections. The Lefties business model focuses on designing, manufacturing, distributing and selling through an extensive network of own stores and franchises.

About Azadea Group Holding SAL:

AZADEA Group is a premier lifestyle retail company in the Middle East and Africa. Since its inception in 1978, the Group has developed a substantial network of more than 600 retail stores representing 35+ leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. With over 10,000 employees, AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates, along with an online retail experience website www.AZADEA.com.
For more information about AZADEA Group, visit www.azadeagroupholding.com

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Park St. Fashion Edition Concludes Four Days of Extravagance

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Wrapping up four days of fashion-fueled shenanigans, Park St. Fashion Edition delivered a true extraordinary experience. Gathering the crème du la crème of the fashion industry across the region, the event’s long list of featured brands included the likes of PAOLOBONGIA, Sarah’s Bag, DJihan Jewelry, Dalida Ayash, Kojak, Dima Jewellery, Okhtien, Diam Jewellery, Exi Jewelry, Miryam Labiad’s Mimia Leblanc, Soraya and Hollywood’s favorite Kuwaiti brand – Marzook, which premiered their coveted new collection for the first time in Egypt. More importantly the packed schedule did not allow a mere moment of boredom. Between Faith Connexion’s first fashion show in Egypt to Nicolas Jebran’s unprecedented announcement – Sheikh Zayed’s Park St. was certainly the fashion industry’s center of attention.


Needless to say that the event’s guest list extended to include the region’s biggest stars and style influencers, who engaged with the crowd through a series of workshops and talks. Youssra, Dorra Zarrouk, Cyrine Abdelnour, Lojain Omran, Lara Scandar, Jihan Allama, Fozaza, Paola El Sitt, Zoya Sakr, Aline Watfa, Rasha El Khawly, Mai Galal, Khalil Zein and Andrew Leister were spotted mingling, sharing their valuable expertise and snapping pictures for the gram.


The eventful four days also witnessed an orchestrated series of events and activities. Announcing the eminent opening of his very first café and restaurant at Park St, in Egypt – Nicolas Jebran certainly created many headlines. The Haute Couture designer revealed the details of this unprecedented project through an exclusive press conference in attendance of the event’s prestigious guests.


In parallel, Faith Connexion’s very first fashion show in Egypt forced inescapable mindful engrossment as the entire crowd regarded each creation with the utmost admiration. The 30 minute show featured the French brand’s latest collection, eliminating the boarders between the city of light and Cairo.
Karim El Hayawan and Hend Ghorab’s love letter to fashion photography, A Visual Dialogue, featured 20 of Egypt’s finest photographers. The art exhibition attracted an on-going daily traffic of fashion enthusiasts who were captivated by the striking visuals. Moreover, The Arab African International Bank kept everyone giddy with excitement as they granted lucky winners the gift of shopping till dropping. Offering vouchers worth of $2500, the bank definitely knew how to lavishly celebrate fashion.


Taking place between the 5th and 8th of June, the event was powered by the Arab International African Bank and sponsored by a number of true fashion supporters, including Yessayan, Damas, Tony Jewellery and Watches, Michael Oro Jewellery, George Nassim, Chez Richard, Whity Dental by Dr. Mohamed Emad, Schön Clinics, Noun by Beit Nadia, Ezz Elarab, Samsung and Egypt Air.

About Socialista
A female-led events company, Socialista is a true industry shaker that aims to bring a new vision for fashion, art and entertainment events across the Middle East. Founded by Yasmine Sarwat and Salma Fathalla, the company is notorious for its thought-through gatherings, which bring the finest acclaimed experts as well as the most promising talents under one roof. Determined to position Egypt as a global fashion destination, the duet aims to explore the country’s style potential and leverage its understanding of luxury. Through a series of successful events, the company has already managed to cement its leading position in the market and associate itself with a niche crowd of young women, who are eager to support and celebrate fashion in every way.

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The Best Black Friday Deals & Offers That You Shouldn’t Miss Out On

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Our favorite sale time of the year has come with so many offers and discounts that can not be missed! Once again, it’s this time of the year where you get to buy everything at the best price, from clothes, makeup, accessories all the way to electronics!

This year, we bring you the best deals that you shouldn’t miss out on and our own recommendation for what items you should get your hands on quick! To all the shopaholics, this is a gentle reminder that just because it’s on sale doesn’t mean you need it!

1- Noon

Starting with the yellow Friday at Noon of course, because it has everything you can wish for! But to us, makeup and electronics deals are the best. You can get your hands on airpods or smart watches at the best prices with discounts up to 60% plus the promo codes provided by influencers.

Promo codes: LAILA50

4U77

Yalla10

2- Souq.com

The White Friday at Souq.com starts in 6 days! With up to 70% discount on fashion and 30% on home appliances. We recommend checking their fashion section for watches, as they have an insane sale on high end brands!

3- Homzmart

The black Friday at Homzart offers discounts up to 70% until the end of November! It’s a chance for all brides who are still furnishing their homes, or for someone who’s looking to renovate their house at the best price.

You can shop several brands from Homzart including Asfour Crystal, Oriental Weaves, Kandil and more, so don’t miss it out.

4- Miss L’

Catch the golden Friday at Miss L’ now for some of the simplest and nicest golden pieces! It makes the perfect gift for someone you love dearly and they now have up to 50% discount on selected items.

5- Max Fashion

Max fashion has the craziest discounts with items starting at 400 LE and less! Shop from their website for a wider variety and free shipping for order above 400 EGP. You can also return items from the store. Our personal recommendation is to shop their PJs and from the kids’ section.

You can also use this promo code for additional discount: MD702

6- H&M

Again, H&M is having massive discounts on selected pieces and you can use this promo code: EG639 for an additional discount. Their knits are a must have and the accessories will also compliment all of your looks and they come at a very reasonable price. They have up to 50% discount and free shipping too!

7- Jumia

Same as Souq.com and Noon, Jumia is having a massive sale during their black Friday with a sale reaching 70%, we recommend shopping their fashion section or electronics for the best prices.

8- American Eagle

Our favorite brand continues their sale with more offers! You can buy fleece tops and jogger, 2 of them at the price of 1400! What we recommend of course is to shop their jeans and winter wear.

 

 

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