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10 Beauty Trends That Are All the Rage on Instagram this Year

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Beauty Trends 2018

In 2017, we’ve witnessed all kinds of crazy and over the top beauty trends rise to fame, like: feather eyebrows, metallic lips and pink eyes shadow. Now that we’ve made it to 2018, new trends have already been invented and we can’t wait to share them with you cause some of those sound like pure brilliance and others like total BS:

1. Spider Lashes
 
Spider lashes are basically lashes that are clumped up together, sorta like spider legs; hence the name. Instagram beauty gurus are combining spider lashes with fresh, natural looking face makeup. And although I’m not a huge fan of twiggy lashes but I respect the trend, only because it’s simple and not incredibly psychotic. Origin of the trend: Dior’s spring 2018 show.

2. Corset Braids

We all know that corsets were made for holding together those extra pounds of weight away from the crowd by squeezing in your tummy, mainly. But now that corset braids have made their debut, the word ‘corset’ is being thrown around and used so loosely. Personally, I am not the biggest fan of this trend because I think that it’s a waste of time and fabric but, nonetheless, I’ve seen some really pretty corset braids. So, if you’re into that kinda thing, you should deff go for it!

3. Golden Glow

Now, this one’s all on Rihanna. Ever since she created her Fenty highlighter in the shade of ‘Trophy Wife’, people have been going nuts for it. Everybody’s forgotten about subtle highlighting with champagne and white shades, and now the entire planet’s into Rihanna’s flashy gold highlighter. I mean, I would go for this only for the hell of it, once. But this is definitely, positively, unquestionably not an everyday makeup look, ya’ll. You know what I’m saying?

4. Slime Highlighter

Now, this is a trend that I can get on board with, maaan. This is woke AF! I love slime and I sure as hell love to highlight the hell out of my face and now Givenchy has graced us with its SLIME HIGHLIGHTER. First off, the highlighter’s 72% water, which is pretty cool. Second, I can’t handle how dope it looks, to be honest. Third, on their website, Givenchy states that the product is “Packed with pink-hued micro pearls” so, I’m pretty sold. Fourth, I have seen a good amount of online video reviews on this one and my $45 are ready #NoTheyAint

5. Freckle Tattoos


People are getting freckle tattoos on their faces and I think it’s INSANE. What the hell is going on, world? How is this the latest microblading trend? I honestly don’t get this and I 100% don’t believe its worth neither the money nor the fuss. The tattoos are semi permanent and they last for 3 years. Damn it, I’m angry!

6. LED Lashes


Shut up and take my money, dude! Imagine having those on at a rave, I would totally try these because they look so fun! According to Cool Wearables, “f.lashes (that’s what they’re called) consist of a motion sensor and individually controlled LEDs connected with almost invisible wires. You get different effects and color options to choose from. These lashes are weatherproof, don’t get warm, and last over 4 hours on battery.”. I like you,  f.lashes <3

7. Glitter Masks

Aight so, first off, NO! Second, HELL to the NO. No, ma’am. I knew it was a matter of time until glitter spread to our toothpastes and face masks, I KNEW IT! But, this just looks unhealthy and disgusting. Glitter isn’t even approved by the FDA to be added to beauty products. And by the way, it costs $59 to get all those glittery stars stuck on your face for a few minutes before washing them off.

8. Glass Lips


Nope, it’s not 2006, clear lip gloss is IN AGAIN, baby! Everyone’s digging the dewy, water-shine makeup look now. It started with highlighting your face and now it has made it to the lips! Rihanna herself gave her blessings to the look when she had her makeup artists apply various layers of clear lipgloss to her models’ lips at her Spring 2018 show for Fenty x Puma

9. Inner Circle Highlight

Apparently, celebrities are now ditching traditional highlighter colors for highlighting the corners of the eyes and trading them in for more vibrant colors like pink, blue, orange and even violet, like Shay Mitchell in the photo above. I have to admit, it looks pretty cool, I might even have a go at it.

10. Ultraviolet


Pantone has announced that Ultra Violet is the official color of the year 2018 and we all have to bow down cause Pantone is everything. I am totally into this, I approve! I already bought my metallic ultraviolet lip shine and nail polish and I diiiig. “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.” that’s what it says on Pantone’s website and I was very easily bought.

 

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Fashion

Dina El Sherbiny Under Fire For Wearing a Revealing Dress in Riyadh

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Dina El Sherbiny has caused a storm of controversy in Saudi Arabia after showing up to the Joy Awards, that was held last night in Riyadh, wearing a revealing single-arm dress.

The young actress was accompanying her partner Amr Diab to the awards ceremony for support, and the couple certainly turned heads but it was El-Sherbiny’s look that angered many.

The actress appeared in a short black dress, single-armed and exposed, people of Saudi Arabia quickly took it to social media to criticize her poor choice of clothing and accused her of lack of decency.

It’s true that women in Saudi Arabia are obliged to wear abayas, and even though celebrities don’t really have to conform with this rule, many prefer to cover up as a sign of respect to their rules.

The attacks are continuing with some complaining that rules are only applied on Saudi women, others are accusing her of disrespecting their traditions and rules.

Others demanded from chairperson of the GEA Turki Al-Sheikh, to have the same rules applied on Dina and to prevent her from entering the Kingdom again…

We’ll see how this goes, and hope that citizens calm down soon.

 

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The Iconic ‘Okhtein’ Teamed Up With Olivia Palermo

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Influencer and entrepreneur Olivia Palermo has chosen the Egyptian label ‘Okhtein‘ as one of only 25 international designers available on her e-commerce site that showcases her favorite labels.

Palermo collaborated with the Egyptian duo, Monaz and Aya Abdel Raouf to create a selection of their distinctive handbags from their autumn/winter 2019 collection for the platform.

The online platform highlights Palermo’s most-loved accessories labels and Okhtein is the only Middle Eastern brand to make the list, along high-profile brands such as Santoni, Elena Ghisellini and Benedetta Bruzziches.

Fashionistas can now have access to shop the iconic pieces of Okhtein through the site.

 

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Fashion

The Five Egyptian Women Who Made it To Forbes’ List of ‘Women Behind Middle Eastern Brands’

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Forbes Middle East has listed the most influential and powerful female figures in its 2019 edition of ‘Women Behind Middle Eastern Brands’, the list of women who were able to leave their marks by launching their own brands and it includes five Egyptian super women that we all know and come to love very dearly for their creativity and uniqueness in designs.

Starting with of course the iconic jewelry designer Azza Fahmy, alongside her daughters Amina and Fatma Ghali, they have been ranked the fifth spot and are the highest ranked Egyptians on the prestigious list.

In the 22nd spot, again comes as no surprise at all, are the sister Aya Abdel Raoufand and Mounaz Abdel Raouf of Okhtein, and in the 25th spot and third in Egypt is Farida Temraza for her fashion brand Temraza.

Marmar Halim comes in the 26th sport for her fashion brand, while Abeer Otaiba, founder of Semsem clothing brand, comes in the 43rd spot and fifth in Egypt.

 

 

Other we’re proud to see on the list and consider them as our own even if they don’t hold the Egyptian passport are Dima Rashed, founder of Dima Jewelry and Jude Benhalim, the incredible brand that we have all come to love!

 

 

 

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